Awesomers.com show

Awesomers.com

Summary: If you are an Amazon seller, ecommerce entrepreneur, ebay seller or you want to learn how to sell online this Podcast is for YOU! What is an Awesomer? An Awesomer is someone who through a series of long-term actions and behaviors has demonstrated that they are not satisfied with normal. They are achievers to a penultimate degree in their own industry specialty or area of interest. There are no monetary criteria to be an Awesomer, in fact, many mega-wealthy people are not Awesomers. Some of them are Normies. Others are even Basics! Awesomers want to thrive; not just survive. Awesomers are trying to improve their lives and the lives of those around them. They are trying to make an impact, in whatever way they can, on the world. Many Amazon Sellers are awesomers. They took the Amazon FBA opportunity and they siezed the moment by taking action. If you are an Amazon Seller or interested in selling in eCommerce you should take a moment now and listen to all the Awesomer origin stories. Entrepreneurs solve problems in the world. They don’t create them. Awesomers are never done learning or improving. To become an Awesomer one must realize the journey to improve is perpetual. In other words, you don't arrive to the land of the Awesomer as a destination. Being an Awesomer means you are on the path of achievement for the sake of improving your life and those around you. Awesomers are 75% more likely to listen to educational or improvement podcasts.** What is a Normie? A Normie is someone who is stable and well established in life and ultimately is satisfied with the status quo. They don't want to rock the boat. They don't want to take risks. Normies are satisfied to survive. Normies are fine, just ask them. Awesomers have no problems with Normies. In fact, most Awesomers are surrounded by Normies who are their close friends and even family. More often than not Normies do not understand the plight of the Awesomer so they will warn the Awesomer to “be careful” or “don’t do it” or provide other guidance they mean to be helpful, but it is really just negativity that the Awesomer must overcome. We all know and love Normies and we are not criticizing Normies. We're only delineating some of the differences that exist between Awesomers and Normies. Normies are 84% more likely to listen to news about the Kardashians than Awesomers.** What is a Basic? A basic is someone who doesn't care about anyone which is often including themselves. They self-sabotage, they create problems, and they are not people that anyone should hang out with. They suck the life out of everyone around them by manufacturing drama, problems, or other nonsense. These people have chosen a path for themselves often by years and years of behaviors and actions which lead them to the life they have today; which is ok with us. We’re not judging. We just choose not to have our journey detoured by crossing the path of a Basic. (We also refer to this as the no A-HOLE rule.) 63% of basics have a cell phone only to play games, consume news or "vent" on social media.** **The preceding statistics for each archetype above is 100% made up. We like to make jokes. But we'll always tell the truth and set the record straight. The Awesomers.com podcast, hosted by Steve Simonson, will showcase some of the amazing origin stories of Awesomers from around the world. There are so many truly inspiring stories from people from all walks of life, but most often the Awesomers that will be focused on will be those who are also entrepreneurs. We'll be launching in the last half of 2018 as we build the systems and a team to support this important effort. We hope you will join us for this exhilarating journey! Many of these awesomers are Amazon sellers who have built an Amazon FBA ecommerce business and have started to see positive financial and lifestyle results.

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 EP 87 - Vladi Gordon - Benefits of Using Profitability Analytics Tool in Your Amazon Business Part 2 | File Type: audio/mpeg | Duration: 00:23:05

Benefits of Using Profitability Analytics Tool in Your Amazon Business Part 2 Today’s episode is part two of a three-part series with Vladi Gordon, co-founder of sellerboard.com, a profit analytics service for Amazon sellers. Vladi has worked in the software business for many years. Here are more amazing lessons on today’s episode: Why bookkeeping is crucial to your Amazon business. Why quality assurance or some sort of inspection process is vital before shipping out. The profit killers that a lot of times entrepreneurs tend to overlook. So listen, enjoy and become inspired by Vladi’s amazing Amazon success story. 03:18 (Always do your bookkeeping if you’re an Amazon seller.) 05:04 (Always make sure your business model is healthy.) 07:27 (Steve gives an example of when items gets tagged as oversized causing excess charges.) 09:32 (Steve talks about how important it is to do quality assurance or some sort of inspection process before shipping out.) 12:27 (Vladi talks about the biggest profit killer for an Amazon seller.) 17:41 (Vladi talks about the second biggest profit killer for an Amazon seller.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, “You can have everything in your life you want if you help enough other people get what they want.” It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you’re launching a new product manufactured in China, you will need professional high- resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listings photographs before your product even leaves the country. This streamlined process will save you the time, money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more because the picture should be worth one thousand keywords. You're listening to the Awesomers podcast. Steve: You are listening to Episode Number 87 of the Awesomers podcast series. And for those keeping score home just run on over to Awesomers.com/87 and you'll find today's show notes, details and even some links that we talked about. With today's featured guest, coming back to us for part two of three is Vladi Gordon. And we talked to Vladi about some of the important things that I think a lot of times entrepreneurs overlook and that’s these profit killers as Vladi calls them. I sometimes call them black holes or other fun titles because any time you don't know where the money is going it can be a very destructive situation in your business. So it's really important to get that financial house in order. And I know, if you're anything like me that doing the financials and doing the bookkeeping that's kind of like, “ I'll get to it when I get to it” or maybe you've even hired somebody and you’re like yes, they’ve got the monkey, I don't really want to interface with it that much. I started out like that. I can assure you it certainly is not something that I would recommend. Don't find yourself scared about finance and your lack of understanding can be overcome. It's something that you can absolutely solve and we talk about that a lot in today's episode, looking for some of those profit killers. Go ahead and jump into this episode and learn some more about how to get your business running right. Steve: Okay here we are back again everybody on Awesomers.com podcast with Vladi Gordon.

 EP 86 - Vladi Gordon - Benefits of Using Profitability Analytics Tool in Your Amazon Business Part 1 | File Type: audio/mpeg | Duration: 00:27:02

Benefits of Using Profitability Analytics Tool in Your Amazon Business Part 1 There are huge commercial advantages in using profitability analytics software in E-commerce businesses. It can provide accurate and real-time view of your profit and calculate indicators and presents them in an actionable form. On today’s podcast, Steve Simonson introduces us to Vladi Gordon, co-founder of Sellerboard. Sellerboard is a profit analytics tool for Amazon sellers. Vladi has worked in the software business for many years, building and managing various software products and projects for E-commerce companies. Here are some of the things that Vladi shares on today’s episode: Vladi’s origin story growing up in Moldova. What Sellerboard is all about and how it helps Amazon businesses. The advantages and disadvantages of selling trend products on Amazon. So put on your headphones and be inspired by Vladi’s amazing Amazon success story. 02:15 (Steve introduces today’s guest, Vladi Gordon of Sellerboard.) 09:06 (Vladi shares the defining moment that put him on the road he’s in today.) 10:44 (Vladi shares the impact of the book Good to Great to his life.) 15:20 (Vladi shares the first time he launched a product in Amazon.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. Steve: You're listening to episode number 86 on the Awesomers.com podcast series. And as you may have guessed, all you have to do is run over to Awesomers.com/86 to see relevant show notes and details and maybe some of the links that we talked about in today's episode. Now today is part one of a three-part series with Vladi Gordon and we'll talking about some of the fun things that he's been through in terms of his experience and his background with software development working for Big Blue also known as IBM in his prior career and then that evolving into kind of the Amazon side of the business and then ultimately back into software. It's kind of like a ricochet -- software, Amazon, software. And today we're going to talk a lot about that journey. And we’ll also talk about as Vladi calls it five Amazon profit killers. So you are going to love today's episode. I'm glad you're here. I hope you're glad to be here too. 02:15 (Steve introduces today’s guest, Vladi Gordon of Sellerboard.) Hey, Awesomers. It's me, Steve Simonson, and I'm back again with another episode of the Awesomers.com podcast series. And today I'm joined by Vladi Gordon. Vladi, how are you, buddy? Vladi: Hello, Steve! Thanks for having me. Steve: Great! Glad to have you indeed. And I've already read in kind of your background and your bio a little bit to tell people a little bit more about you from the

 EP 85 - Andy Arnott - How to Sell Millions on Amazon Using SEO and Marketing Tools Part 3 | File Type: audio/mpeg | Duration: 00:27:28

How to Sell Millions on Amazon Using SEO and Marketing Tools Part 3 On this episode, we continue with Steve’s special guest Andy Arnott, Founder and CEO of SellerSEO. This is part three of a three-part series. Here are some amazing takeaways from today’s episode: The inspiring success story of Under Armour. Why being an entrepreneur is not an easy path and usually harder than having a regular job. How you can build a lifestyle that works for you in this day and age of the so-called digital nomads or the freedom lifestyle. Listen once again as we hear it from Andy’s experience and personal journey as an Awesomer entrepreneur. 01:15 (Steve talks about today’s episode and special guest, Andy Arnott of SellerSEO.) 02:34 (Andy shares the big lesson he has learned in his journey so far.) 16:32 (Andy on some of the tools he uses on his day to day life.) 22:37 (Andy shares his final words of wisdom to Awesomers listening.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 01:15 (Steve talks about today’s episode and special guest, Andy Arnott of SellerSEO.) Steve: It's happening right now. You are listening to episode number 85 of the Awesomers.com podcast series. And the secret is out just hop on over to Awesomers.com/85 and you'll be able to find all of today's show notes and relevant details. Now again Andy Arnott, not Ar-not, Arnott! We already covered this Canadian ground. Andy joins us again for three, part three of our three-part series where we've talked about his origin story and some of the evolutions that he's gone through in his very interesting career and kind of where he's landed at today. And I think you know, it's a really interesting thing too to be able to operate more than one company at a time and to be able to continue growing and responding to the marketplace at large. And so that's definitely what he's doing with his ongoing efforts to help entrepreneurs. Okay without further ado. Let's jump into today's episode right now. Okay, we're back again everybody. Steve Simonson joined today by Andy Arnott and we're talking a little bit about the kind of Andy's journey and some of the defining moments he's been through but I wonder Andy, I teased this before the break, was there a big lesson that you've learned on your journey so far that gosh you wish you had learned it earlier or you feel really compelled to share it today with other folks who haven't faced what you faced? 02:34 (Andy shares the big lesson he has learned in his journey so far.) Andy: Yes, that's I mean, that's one of the biggest things is you know always to never stop learning. I mean even though now I kind of

 EP 84 - Andy Arnott - How to Sell Millions on Amazon Using SEO and Marketing Tools Part 2 | File Type: audio/mpeg | Duration: 00:25:26

How to Sell Millions on Amazon Using SEO and Marketing Tools Part 2 On this episode, we continue with Steve’s special guest Andy Arnott, Founder and CEO of SellerSEO. This is part of two of a three-part series. Here are some amazing insights from today’s episode: How Andy started his Android app business and his brush with Google. The story behind Andy’s decision to focus all his energy selling in the Amazon Marketplace. How Andy’s wife helps him do the Amazon side of the business while he does the SEO side. So put on your headphones and join us to learn more about Andy’s journey and success in Amazon. 05:00 (Andy shifts from being an air traffic controller to starting his Android apps business.) 10:42 (Andy starts to sell on Amazon Marketplace.) 16:53 (One of Andy’s weaknesses is delegating.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time, money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. Steve: You are listening to Episode Number 84 in the Awesomers podcast series and all you need to do is run out over to Awesomers.com/84 to find today's show notes and details. Now, our special guest again continuing is Andy Arnott and Andy is joining us for three-part series. This is part two of the three-part series by the way and he's an Amazon seller and a software builder and has really done an awful lot and we're going to dive more to those details about his journey in this episode that you're listening to right now. So, back to the air traffic control. Now, was that high stress and was that something that that you thrived on or did you – did it start to wear on you? What was your experience with that? Andy: I actually worked at a smaller kind of regional airport and it wasn't like – I mean we still did shift work, but we didn't have to work overnight. But yes it was stressful and it was – the funny thing is I equated a lot to if you were ever a server or a bartender you know it's at least at our airport it was very much the same way where you'd be sitting there twiddling your thumbs for an hour and then all of a sudden you'd get 30 airplanes that show up at one time. You got to figure out how to get them on you know two runways, so that was – yes that was interesting. I kind of thrived on it for the most part though. I did a lot of training of the new people coming in once I kind of got established and so that was kind of fun for the most part. Steve: Yes, it comes and goes I'm sure. Andy: Right. Steve: Now, would you say that air traffic control is kind of your first proper job out of school? Andy: Yes, it was, it was. Yes. I stuck with it for a long time, which is kind of crazy in this day and age. Most people don't, but you know it was a solid job and it kind of enabled me to be

 EP 83 - Andrew Arnott - How to Sell Millions on Amazon Using SEO and Marketing Tools Part 1 | File Type: audio/mpeg | Duration: 00:22:13

How to Sell Millions on Amazon Using SEO and Marketing Tools Part 1 SEO and digital marketing plays a large part in getting your Amazon product listings in front of more people. On today’s part one of a three-part series, Steve introduces us to Andy Arnott. Andy is the Founder and CEO of SellerSEO, a service that helps Amazon sellers automate and optimize their businesses. Some of the key takeaways from this episode are: How Andy made the decision to shift from having a career in aviation to being an entrepreneur. The businesses he started at a very young age. The challenges he faced while managing his businesses. So listen to today’s podcast and learn more about how you can take advantage of SEO and marketing tools to grow your Amazon business. 05:59 (Andy shares his origin story.) 08:36 (Andy talks about his parents.) 14:04 (Andy talks about his college degree.) 15:50 (Andy talks about his early businesses.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time, money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. Steve: You are listening to Episode Number 83 of the Awesomers.com podcast series and all you have to do is pop on over to Awesomers.com/83 to find any little details, show notes links and things that we talk about in today's episode. Now today is part one of a three-part episode with the entrepreneur Andy Arnott. Now, Andy started selling on Amazon back in 2013 and hit seven figures within the first eight months. Before starting his Amazon business, he worked for the U.S. government in the aerospace industry and ran a seven-figure Android app business. We're gonna talk a little bit about both those experiences. In 2015, he got his first Amazon-related SAS product, software as a service, that got Amazon sellers reviews. In 2017, he launched AMZ Blitz, an Amazon product launch and rank company and in 2018 he rolled out a new feature called SellerSEO, a service dedicated to helping sellers automate and optimize their Amazon businesses. He continues to sell millions on Amazon and through his coaching and software he's helped thousands of Amazon sellers grow their businesses. Now, Andy is a great guy to listen to and learn from and his origin story is as always inspiring and helpful to understand everybody's journey. It really is instructive and fun. Let's dive into today's episode. This is again part one of a three-part series with Andy right now. Everybody, Steve Simonson back again with another episode of the Awesomers.com podcast series and today we're joined by Andy Arnott. Did I get that spelling or the pronunciation right? Andy: You did. You nailed it and which is fine because I get the French one a lot, you know Arnott. They think the double T is silent and

 EP 82 - Michael Pinkowski - Scrum: The Art of Doing Twice The Work in Half The Time Book Review | File Type: audio/mpeg | Duration: 00:49:16

Scrum: The Art of Doing Twice The Work in Half The Time Book Review Scrum is a framework for software development and project management which focuses on the team working as a unit to reach a common goal. Today’s podcast is a Book of the Week episode. Host Michael Pinkowski, introduces us to the book, Scrum: The Art of Doing Twice The Work in Half the Time by Jeff Sutherland. Here are some major key points on today’s episode: Scrum’s first concept - collaborate. The 3S words - Scrum master, Sprints and Stand Up. How Scrum relates to happiness. The questions to ask everyone at the end of each sprint. So jump aboard and learn how you too can use Scrum to improve productivity in your team. 01:15 (Michael Pinkowski introduces the Book of the Week, Scrum: The Art of Doing Twice The Work in Half the Time by Jeff Sutherland.) 04:34 (Scrum started when author Jeff Sutherland worked with the FBI on a project called Sentinel.) 24:37 (Time is no longer a linear arrow but a cycle.) 27:13 (Michael discusses some of the axioms in the book.) 40:24 (How to apply Scrum in your business.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time, money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 01:15 (Michael Pinkowski introduces the Book of the Week, Scrum: The Art of Doing Twice The Work in Half the Time by Jeff Sutherland.) Michael: Hello, my name is Michael Pinkowski and welcome to Awesomers.com. I am your sometimes guest host to give Steve a break from doing all these. And this is episode 82. We're going to do a book of the week, this week, if you are ready. And the book is Scrum: The Art of Doing Twice The Work in Half the Time by Jeff Sutherland, he is a co-creator of Scrum. Scrum is, this a development platform, it's a way of developing software, working on projects things like that, you probably heard about it, I'd heard about it. And number of years ago, I ran across this book and I just thought, man I really like these principles. I really want to know more about it and so I read it, I've listened to it again and again. And now in my current position of trying to get a company growing and do a lot of software development, it came back into my mind and I thought I'd share it with all of you. So let's get into a little bit, first of all they say in a small company that everyone is in sales and that's true, because you know, nothing happens until somebody makes a sale, but it's also true that everyone is a project manager, right? In a small company Steve and I used to say all the time, everybody's got three jobs you know, somebody would come in and say, “But, but, but, what about? I don't know how to do this.” We'd say, “Listen,

 EP 81 - Diane Boerstler - Hypnotic Copywriting for Amazon Part 3 | File Type: audio/mpeg | Duration: 00:25:27

Hypnotic Copywriting for Amazon Part 3 This is part three of a three-part series with Diane Boerstler. On this episode, she talks more about writing hypnotic copies and how she differentiates me-too products. Here are more golden nuggets from today’s episode: How Diane started with NLP. The most common mistakes most people do in their sales copy. What is a hypnotic anchor and how can it generate more sales for your business. So join us on another episode with Diane and learn amazing copywriting techniques. 02:46 (What is the hypno copy idea? Diane answers this important question.) 06:48 (Diane offers 10x guarantee and 365 days of unlimited edits to her customers.) 12:58 (Diane answer the question - is there a standard mistake that most people do in their sales copy?) 16:45 (Diane shares her words of wisdom to Awesomers.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. Steve: You are listening to podcast episode number 81 on the Awesomers podcast series. All you have to do is hop on over to Awesomers.com/81 and you can find all of the little details and show notes and even a transcript of today's episode and give you a quick way to search through some of the amazing things that are shared by our special guests and of course today our special guest is Diane Boerstler. This is part three of our three-part series with Diane and it's really a great time to you know catch some really gold nuggets and I have to tell you at the end she really drops a key, very important gold nugget about branding and about strategy that you will not want to miss. It is one of our very clear deliverables. There's so many things that we talked about in these episodes and often the clues are may be more nuanced or subtle but I'm hoping that the patterns really are something that you start to pick up on and that you'll see over and over as we talk about these things. How they apply to you. But today Diane just drops it right on out for you and you're going to be able to see that in today's episode. You're not going to want to miss it. I have to tell you that I am thrilled that you're here. I'm so glad you've joined us. I am glad that you subscribed. I'm glad that you shared this and I'm glad you left us a five-star review and if that hasn't happened, if any of those things hasn't happened, I'm projecting my will upon you. See if this hypnotic copywriting strategies are working for me after three episodes. I should be learning something. Get over and leave a review. Thanks guys. Let's get into today's episode right now. 02:46 (What is the hypno copy idea? Diane answers this important question.)

 EP 80 - Diane Boerstler - Hypnotic Copywriting for Amazon Part 2 | File Type: audio/mpeg | Duration: 00:21:11

Hypnotic Copywriting for Amazon Part 2 This is part two of a three-part series with Diane Boerstler. On this episode, she talks a little bit more about her background and some of the common mistakes and challenges faced by E-commerce entrepreneurs today. Some of the key takeaways from this episode are: Diane’s advice on what to do about the biggest challenge she hears from entrepreneurs. Having a weekend list and a wants list. Why she is called the hypnotic Amazon Copywriter and the wolf of Amazon. 05:25 (Diane says you have to be willing to give things up.) 14:24 (Diane finally takes a break.) 17:21 (Diane talks about her business.) 18:21 (Diane, the hypnotic Amazon copywriter and the wolf of Amazon.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time, money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. Steve: You are listening to Episode Number 80 of the Awesomers.com podcast series. All you have to do is pop on over to Awesomers.com/80 to find today's show notes and details. Now, just as a quick check-in, when I did my first show about 80 days ago, I said I would do 180 episodes every single day to be sure that we gave the Awesomers and the entrepreneurs out in the world something to listen to every single day. We do this free of charge as you know and it's something that we have a high amount of passion in. Recently, in the last week or so we've pivoted into the shorter episodes to try to make sure that we match the factory production schedule with the consumption rate, the consumption rate to say it more properly of our audience and our point is to try to match your needs with our output as opposed to over-delivering every single day where people were getting behind in listening to current episodes. Now, I hope that this has been useful to you and we certainly welcome your feedback. All you have to do is go to Awesomers.com/contacts to leave a bit of that feedback. Now, I want to remind you that this is part two of a three-part series with Diane Boerstler today. We dive a little bit more into her background and we talk more about some of the common mistakes and some of the common challenges faced by E-commerce entrepreneurs and really anyone who's trying to build a business. Messaging and copywriting and defining what you do and why you do it is so much easier when you have experts to help you along the way and Diane certainly is an expert that can help each of us. Let's dive in and listen to today's episode right now. Let me ask you again. So, I love some of these defining moments these are very important. Is there a big lesson that you've taken away from kind of all of this stuff put together?

 EP 79 - Diane Boerstler - Hypnotic Copywriting for Amazon Part 1 | File Type: audio/mpeg | Duration: 00:26:57

Hypnotic Copywriting for Amazon Part 1 Any smart entrepreneur knows that copywriting can incredibly increase sales and conversions. On today’s part one of a three-part series, Steve introduces Diane Boerstler. She is a master certified NLP practitioner and trainer. Clients kindly refer to her as the hypnotic Amazon copywriter and the wolf of Amazon. Here are more gold nuggets on today’s episode: Diane’s inspiring origin story. How she juggled family life and business. Some of the brain hacking efficiency techniques she followed to launch a successful business and more! So put on your headphones and learn how you too can use hypnotic copywriting to increase your sales. 05:59 (Diane shares her inspiring origin story.) 12:31 (Diane talks about her first job in executive recruitment.) 18:28 (The other defining moments in Diance’s life.) Welcome to the awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 1:17 (Steve introduces today’s guest, Diane Boerstler also known as the Hypnotic Amazon Copywriter.) Steve: You are listening to awesomers.com episode number 79. All you have to do is pop on over to awesomers.com/79 to see all the relevant show notes and details about today's episode. Now, today is part one of a three-part series with our special guest, Diane Boerstler and she is an MNLP who clients kindly referred to as the hypnotic Amazon copywriter and the wolf of Amazon. And by the way, wolf of Amazon - pretty good copywriting right there because that reminds me of the Wolf of Wall Street. So already a really positive association. Diane is a top-ranked international business growth expert who's helped generate massive profits for small companies globally by leveraging the power of hypnotic NLP infused sales copy. And later I asked, “What does NLP means?” And she points out it means a neural linguistic processing or something like that I don't want to say it wrong but she clued me in and gets me educated. So not only does she work on that in NLP and few sales copy, she helps on the business mindset shifting strategies. When she's not cranking out high converting copy or implementing business growth strategies, you'll find her walking on the ocean with her husband and four kids running the community PTSA, supporting philanthropic events - as if I've never heard of that word - and guiding her School District and the Washington State Legislature on education policy as an elected Orcas Island School Board director. So this episode, we dive in with Diana. We just talked about a little bit of her origin story and I would get right to the heart of what makes you know her business and what makes her tick as well.

 EP 78 - Steve Simonson - It's Only A Mountain Book Review | File Type: audio/mpeg | Duration: 00:17:14

Steve Simonson - It’s Only a Mountain Book Review This is an inspirational story about a father and his commitment, drive and love for his nonvocal quadriplegic son. On this episode, Steve introduces us to the Book of the Week, It’s Only a Mountain by Sam Nall. The most important key points you will get from this book are: How to shift to the right mindset when going through great obstacles. The importance of having the courage to do whatever it takes in life. The challenges in taking care of a handicapped loved one and how you can find inspiration and great purpose in it. So, take time to listen as Steve reviews the book It’s Only a Mountain, a wonderful story about the love between a father and his son and what they have accomplished together. 01:45 (Steve introduces It’s Only a Mountain as the Book of the Week.) 03:22 (Steve shares one of the previews of the story.) 04:47 (Steve talks about Dick and Rick Hoyt’s origin story.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time, money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. Hey everybody, it's me Steve Simonson. I'm back again with another Awesomers podcast episode and this Episode Number is number 78 of the Awesomers podcast series. And the procedure if you wish to find more details, show notes, etc. is to just go to Awesomers.com/78. Now today we're doing a Book of the Week episode and I wanted to share that the Book of the Weeks are important and even though we don't do them every single week we drop them on as often as we can. 01:45 (Steve introduces It’s Only a Mountain as the Book of the Week.) We're doing today's episode about the book It's Only a Mountain, It's Only a Mountain and it's written by Sam Nall, but the book is about what we call Team Hoyt and it's Dick and Rick Hoyt who are some of the most incredible – like the subtitle says Men of Iron, some of the most incredible inspirational stories you've ever seen. Now this is a true story. This is like a you know kind of various biographies and sub biographies throughout the book and it's a true story of a dad who literally took his quadriplegic son who was also nonverbal and took him around and ran triathlons and ran marathons and this if you have never heard the story it really is truly inspiring and it's an amazing thing. And I love the title because it starts out with this concept that indeed it's only a mountain right and that points to the idea that you can climb any obstacle, you can overcome any challenge that's necessary and in this case you know Dick Hoyt said he wanted to help his son be a really high functioning you know kind of member of society and an athlete. And I just want to tell you for those who may be listening or watching on the video version, I had the great

 EP 77 - Augustas Kligys - How a Virtual Summit Can Help You Grow Your Business Part 3 | File Type: audio/mpeg | Duration: 00:18:43

How a Virtual Summit Can Help You Grow Your Business Part 3 On this episode, Steve continues his talk with Augustas, a brilliant entrepreneur born in Lithuania who also organizes virtual summits. This is the last of a three-part series where Augustas shares some memorable stories, words of wisdom, and valuable tips including: How Trello and WhatsApp helps him in his business day-to-day. The importance of giving value to the other people. The importance of starting out with the attitude of gratitude. So let’s listen to this exciting episode and learn from Augustas’ inspiring story. 05:19 (Augustas shares his future plans on his next virtual summit.) 11:49 (Steve encourages entrepreneurs to take a victory lap after an accomplishment.) 12:52 (Augustas shares the tools he uses in his business day-to-day.) 14:51 (Augustas’ final words of wisdom.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. Steve: I've got great news, you're listening to Episode Number 77 of the Awesomers podcast series. And all you have to do is go to Awesomers.com/77 and you can see today's show notes and details. You may be happy to know that 77 is one of my Keno numbers. So, you might want to write that down and play 77 and 44 at your next Keno event in Las Vegas. Now, Augustas Kligys is our guest today, a brilliant entrepreneur born in Lithuania and now based anywhere in the world that you can imagine. He's been all over the place and he's shared part of that journey with us in the first two parts of this three-part series. Today is part three of that three-part series and we're going to kind of get into some of his future plans and some of the things that he talks about that have been helpful to him and how he has operated his virtual summits business now going to even physical summits next year in Prague, well, March of 2019. It depends on when you listen to this. It could be already after the fact when you're listening to this. So, let's jump in today and get the last of this three-part series going right now. Augustas: I don't have stories that, “Oh, Augustas, your summit helped me to become a millionaire,” but I do get all the time appreciation emails. I have a couple of fans who are following me all the time. But yes, with every summit, I get to know some new names, new people who are really grateful for the information they have listened during the virtual summit. Yes, it makes me feel very, very positive. And of course I do make profit from selling all-access passes, but this is just an additional energy I get which motivates me to continue this work. So, always when I do anything in this, well, in virtual summits and when I think of newsletters I'm thinking of

 EP 76 - Augustas Kligys - How a Virtual Summit Can Help You Grow Your Business Part 2 | File Type: audio/mpeg | Duration: 00:21:54

How a Virtual Summit Can Help You Grow Your Business Part 2 On today’s part two of a three-part series with Augustas Kligys, also known as the “Virtual Summit Guy”, he shares more insights on his virtual business and his motivation behind it. Here are more awesome tidbits on today’s episode: How virtual summits motivate people to set their goals and dreams. Why serving people means helping and giving them value. The defining moments in Augustas’ journey. There are a lot of amazing lessons on this episode, so be sure to listen to know more about how you can give back to your community and empower fellow entrepreneurs. 02:29 (Augustas talks about how he manages virtual summits.) 06:18 (Augustas shares the reasons why he chooses Prague as the next place for his virtual summit.) 11:54 (Augustas shares his defining moment that sets him on the virtual summit path.) 15:40 (Augustas shares what virtual summits are for.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson, and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. You are listening to Episode Number 76 of the Awesomers.com podcast series and by now I think the secret is out. All you have to do is go to Awesomers.com/76 to find today's show notes and relevant details as well as sometimes even a transcript of the entire episode that you can search through to find any key points. It really is something that we put a lot of time and money into to try to make your life easier, so be sure to check that out. Now, this is today part two of a three-part series with Augustas Kligys and we are talking about some of the ideas that he had in putting together his Amazon summits, these online virtual summits. We talked about yesterday you know where he came from and a little bit about his origin story. We are going to dive further into that and talk about this evolution of information and how people are consuming information online. In particular, this concept that heck you can hold a virtual summit that a lot of people are able to engage in and participate in. They can do it live for free and then later they can buy an all-access pass if they wish to get further access to those speeches and the expert presenters that are on there. So you're going to love again today part two of the three episodes with Augustas. Let's dive in right now. 02:29 (Augustas talks about how he manages virtual summits.) Augustas: Yes. Actually, I'm trying to be very neutral myself. Sometimes I know that speakers contradict each other even during the same event and maybe some viewers point that out, but I always, from a long time ago, I try to be neutral and not to judge opinions of others. So, I always let the audience to judge or to accept what they want, what information they want

 EP 75 - Augustas Kligys - How a Virtual Summit Can Help You Grow Your Business Part 1 | File Type: audio/mpeg | Duration: 00:22:48

How a Virtual Summit Can Help You Grow Your Business Part 1 If you are running an Amazon FBA business and looking to learn how to successfully sell your products and move to the next level, a virtual summit is a powerful tool that you can explore. This is part one of a three-part series with Steve’s special guest Augustas Kligys. Augustas is who people call the “Virtual Summit Guy”. Some key takeaways from this episode are: Why Augustas is known as the Amazon Summits Guy. As the founder of the Orang Klik company, Augustas shares the best and most current information about Amazon FBA to help sellers succeed in Europe and worldwide. How Augustas came up with the idea of using a virtual summit with the Amazon FBA marketplace at the center of the curriculum to help entrepreneurs grow their business. So sit back and listen as Steve’s special guest Augustas Kligys talks about virtual summits and how these summits help entrepreneurs like you connect with leaders in your field and potentially earn serious revenue. 05:30 (Augustas is the Amazon Summits Guy.) 11:01 (Augustas defines what a virtual summit is.) 15:36 (Augustas tells us his origin story.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time, money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. Steve: You are listening to Episode Number 75 of the Awesomers.com podcast series and today is another part one of a three-part series with Augustas Kligys. I think I get it right here on the read in, but believe me I'm not going to get it right in the episode. You'll hear my shame several times. So, Augustas is a really brilliant guy and I really enjoyed our time together. He's originally from Lithuania and he's created or started out by creating the European Private Label Summit as a virtual summit online in 2016 and 2017 as a means of helping other Amazon sellers capitalize on the thriving E-commerce market. Now in 2018 and 2017 by the way, he produced two other online conferences targeted at global Amazon sellers, one of them called AMZ Seller Summit, which got a record number of over 3,300 attendees and during his last virtual summit AMZ Q4 Strategy Summit he got thousands more visitors to join as they listened to experts share their tips and tricks for the most important quarter of the year at least if you're in retail the quarter number four. Now, Augustas is often just simply known as the Amazon Summits Guy and he's committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top seller. In March 2019, Augustas invites European private label sellers to his first ever live event in Prague and we're going to talk a little bit about that. He calls it the European Seller Conferen

 EP 74 - Greg Silberman - Financial Learning Tips from a Chief Investment Officer Part 3 | File Type: audio/mpeg | Duration: 00:25:39

Money Talks - Financial Learning Tips from a Chief Investment Officer Part 3 Today is the last part of a three-part series with Greg Silberman, CIO of ACG Wealth. Greg is responsible for managing the firm's Global Investment Portfolio, as well as supervising the implementation of the company's Asset Management Strategies. Here are more key points on today’s episode: Diversification as the best way to help clients achieve their goals. The advantage of having business experts on your team. Why patience is definitely a virtue. Investing is not one size fits all. So join us on today’s episode and learn all about managing and growing your finances. 01:11 (Steve introduces today’s guest, Greg Silberman, CIO of ACG Wealth.) 02:13 (Greg talks about the importance of getting an expert looking after your business.) 07:37 (Greg shares his predictions about the future of the market.) 13:55 (Greg shares his knowledge about Bitcoin and cryptocurrency.) 18:32 (Greg gives his final words of wisdom to the Awesomers.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT Empowery, the name says it all. Connecting E-commerce entrepreneurs with great people, ideas, systems and the services needed to sustain business dynamic into growth. Empowery is a network; a cooperative venture of tools and resources to make you better at what you do. Because we love what you do. We are you. Visit Empowery.com to learn more. You're listening to the Awesomers podcast. 01:11 (Steve introduces today’s guest, Greg Silberman, CIO of ACG Wealth.) Steve: Okay, everybody we're back again Steve Simonson joined today by Greg Silberman on the Awesomers.com podcast series, and we've been talking about investments in various strategies and ideas about how to get a look at least from the 30,000 foot view of investments. I definitely agree as you talked about before the break, Greg, that you know the idea of being diversified is a fine idea whether it's a range of stocks or you know range of even private equity types of deals. You know there may be some allocation towards that higher risk but high reward stuff. But do you have a basic or easy to understand idea that would help us say, “Hey, why should we use somebody like ACG, somebody who's a wealth specialist versus just going and you know putting all the money in one of these mutual funds.” And you know they got ten thousand stocks so that's super diversified. That's got to be better. At least that's what they would tell us. How would you guys respond to that kind of issue? 02:13 (Greg talks about the importance of getting an expert looking after your business.) Greg: Steve, that is, you touched on kind of the million dollar dollar question there. So let me tell you my answer and obviously there's no right or wrong answer to this. My view is that in investing, there is a season and a time for everything. And so that means there is a season for mutual funds, there's a season for ETFs, there's a season for Robo-advisors, and there's a season for private equity, okay. I don't know when those seasons are. They don't, certainly don't ring a bell and say, “You know it's now time to go into bonds,” or whatever the case may be. So again, diversification is probably the best way that I can help my clients achieve their goals. That means,

 EP 73 - Greg Silberman - Financial Learning Tips from a Chief Investment Officer Part 2 | File Type: audio/mpeg | Duration: 00:23:38

Money Talks - Financial Learning Tips from a Chief Investment Officer Part 2 In business and finances, diversification is always the key. It’s all about exploring new markets and taking new risks. Today is a continuation of a three-part series with Greg Silberman, CIO of ACG Wealth. Greg is responsible for managing the firm's Global Investment Portfolio, as well as supervising the implementation of the company's Asset Management Strategies. Here are more takeaways on today’s podcast: Greg’s professional experience working with J.P. Morgan. His experience as a Chartered Financial Analyst. Why the more wealth you generate, the more diversification you should have. So listen to today’s episode to learn more about financial diversification as a means of managing risks. 00:41 (Steve recaps the last episode.) 01:44 (Greg talks about J.P. Morgan.) 04:27 (Greg shares his experience as a Chartered Financial Analyst.) 11:50 (Steve and Greg talks about business venture.) 14:55 (Greg’s talks about ACG.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. 00:41 (Steve recaps the last episode.) Steve: It is a fascinating story, first of all it's hard to top hot audit talk. But when you get into derivatives swaps I mean come on we're good, we're just laying it out there for these guys, pure gold baby. So now, I love nerdy stuff and I'm a kind of a longtime computer guy Linux and all that from way back. So I definitely appreciate the fact that you were the guy at a world-class firm still to this day, J.P. Morgan would be a top five, or top three firm, if not the number one firm. What a great experience, and what a great opportunity for you to be there on the ground floor. By the way, that image you painted kind of seeing that the stock floor kind of opened up that very telling. Because that exciting floor atmosphere was something I think drew a lot of young people and especially those numbers, fascinating that you saw that. Once you got to J.P. Morgan, you started in that derivative business did you find that resonated with you, did you like that more than anything? It sounds like you did. 01:44 (Greg talks about J.P. Morgan.) Greg: I did. No question about it. I try to brush up as best as possible my visual basic skills and so I would create VBA scripts, to help. And then the whole question of valuation and linking into Bloomberg terminals and getting real-time valuation and front office to back office. It was just a wonderful experience and a great organization. But again Steve, it was just the scale which was just which just blew me away, I mean the notional value of these derivatives. Were in the hundreds and hundreds of millions of dollars. You speaking to a South African boy key, as we call him like a little South African guy, who was used to dealing with rands and Saints. It was just compelling for me and I thought it was almost like a puzzle, like I needed to figure out how this puzzle worked, and certainly most. So I had always been the case, but became even more of a market student went ahead and did my CFA and read all the market grapes, and the great traders, try to follow and understand. And I think that's when my education really did begin, because being an investor is very much again leaning back onto my psychology viewpoints. Being an investor is very much about

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