Laroche.fm - Design & Business

UPDATE: I just noticed that in the example of the elevator I said Window instead of Mirror. So it's a mirror that he installed to change perception of speed not a window. Pardon Why a solution to a problem in the 21st century may not be the answer and why sometimes we should focus on what users feel rather than what they see. What if we switched the food that is served in a restaurant with a Michelin star with one that does not have one, and vice-versa? Chances are you wouldn’t notice a difference. What if I told you that travelling faster by train from point A to point B and saving one hour of time difference would cost you 6 billion in renovations and constructions, but if you just installed a high-speed internet nobody would give a cent about that 1-hour difference? This and much more will be covered in the episode. ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- Link to the article: https://goo.gl/AySpWK Ted Talk with Rory: https://goo.gl/gJ5DvT Second Ted Talk: https://goo.gl/7T8S3y -------------- Medium: https://medium.com/@eugenesanu About me: https://www.eugenesanu.com Laroche.fm: https://www.laroche.fm Laroche: https://www.laroche.co -------------- We are now on Spotify too! https://open.spotify.com/show/6cqQxVEMw96pzEewW0zlwM?si=TyQZ2VQjS_mvKnSKfuaztg

Recently I wrote an article on Medium about how to find unseen opportunities and think in reverse. And the inspiration came from the ideas of two great men, Charlie Munger and Rory Sutherland. So I am going to discuss their ideas and give you an interesting story on how you can apply the thinking in reverse method. ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- Medium article link: https://uxplanet.org/finding-unseen-opportunities-e9d5e6acef69 More about me: Medium - https://medium.com/@eugenesanu Website - https://www.eugenesanu.com/ Laroche.fm - https://www.laroche.fm/ Laroche - https://www.laroche.co/

Today we are going to talk about the questions you need to ask before designing anything. The episode is a part of the article I wrote some time ago on Medium. Asking the right questions is an important part of the job of a designer. Why? Because it will uncover the true value of the things you are trying to achieve and will influence the end result. I hope that this episode will bring you value to your design process. Cheers! ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- Link to the article and table: https://uxplanet.org/top-questions-to-ask-before-designing-anything-2141c7f64888 Follow me on: Medium - https://medium.com/@eugenesanu Dribbble - https://dribbble.com/larocheco About: Laroche - https://www.laroche.co/ Laroche.fm - https://www.laroche.fm/ Me - http://eugenesanu.com/

On this episode I am going to talk about a recent article I wrote on Medium and it is Why Small Teams Win and Bigger Ones Fail. I received a lot of positive feedback for it and decided to make it as an episode and also added some extras to it. ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- ___________ Link to the article: https://goo.gl/3TT9RG Follow me on Medium: https://medium.com/@eugenesanu My work: https://www.laroche.co/

On this episode, I will talk about a recent article I wrote on Medium called - Stop Asking Users What They Want. It seemed as an interesting topic to me that a lot of companies base their decision making solely on the research they just did about their customers. I believe that this is not the best approach and there is a better way to go about it. Hopefully, this short episode will bring you some value on how to approach user research. ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- ------------ Medium article: https://goo.gl/coFGYY Follow me on Medium: https://medium.com/@eugenesanu About me: http://eugenesanu.com/ About Laroche: https://www.laroche.co/ Podcast: https://www.laroche.fm/

I had the pleasure to have Marty Neumeier second time on the podcast and this time we discussed many new things, including his new book Scramble. Marty is the author of Brand Gap, Zag, Brand Flip and other bestselling books. If you are a designer or business owner, then this episode is for you. We covered a lot of interesting stuff with some real-life examples: + How to bridge the gap between business needs and design + Why it is important to know how a day in the life of your customer looks like + Why companies lose focus on their mission and how to keep it + How to onboard your team with new ideas + And other interesting stuff ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- ----------- About Marty's book: http://www.martyneumeier.com/scramble/ ----------- About the podcast: https://www.laroche.fm/ About the host: http://eugenesanu.com/ About Laroche: https://www.laroche.co/ Follow me on Medium: https://medium.com/@eugenesanu

In this podcast episode, we will dive into why product roadmaps suck and how we can make them better. --------- What should our product team work on today? The answer is usually on your product roadmap. It contains a list of features, ideas, tasks to do, small and big projects and multi-team efforts that must be achieved. Along with that, all of them have a deadline. So everyone can grab a task from the roadmap and not worry about what to do next. The problem is that in this case, we focus on business output than the outcome. We focus on the next feature to build and timeline rather than focusing on: what business problem are we solving? What customer problem are we solving? How we make their lives better? How is it adding value? ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- --------- Support the podcast on Patreon: http://patreon.com/laroche --------- ---------- About me: https://www.eugenesanu.com/ Medium blog: https://medium.com/@eugeniuesanu Podcast: https://www.laroche.fm/ Laroche: https://www.laroche.co/

In this episode, I will briefly discuss the qualities of a great Product Manager based on the book Inspired by Marty Cagan. You can also find the article and script of this episode here. (https://goo.gl/uC5rQ8) The reason I chose this topic is that every business depends on customers. And they buy what your product team has built. If you don’t get it right from the beginning, you have all the chances to fail. More about the book: https://goo.gl/vifKHX Follow my blog on medium: https://medium.com/@eugeniuesanu About me: https://www.eugenesanu.com/ About Laroche: https://www.laroche.co/ Podcast: https://www.laroche.fm/

A quick rant about what we are getting wrong about product features when designing a product and what we should do instead. This podcast episode was an article that I published on my Medium blog.  For a more in-depth analysis of this topic, go an read the article. ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- Medium: https://medium.com/@eugenesanu About me: http://eugenesanu.com/ Laroche: https://www.laroche.co/ Laroche.fm: https://www.laroche.fm/ ----------- Have you ever been searching for a product that could solve your needs but could not choose one because all somehow look the same? Or it becomes harder for you to choose between 2 services because they offer the same features? The only thing that differentiates them is their design, but even that somehow becomes the same. So why do all products on the market look the same with little difference? Before I answer that question, would like to clarify something. To create a great product that solves a need, you must have a human-centred design approach for that. An HCD process is an ideal state that all aspire to, but almost nobody gets there. Most companies can’t get to that state because they have a disease called featurist. What is the primary symptom? Constantly adding features to your product.

The episode is based on an article that I wrote on Medium and gained some attention from the public. The article is called, Pixar's Braintrust and why it is important for a creative culture. I wrote about some ideas that any company can implement and make their environment more honest and creative. And I decided to make the article into a podcast episode. Here is the link to the article: https://blog.prototypr.io/pixars-braintrust-why-it-is-important-for-a-creative-culture-7dcbee3aa8f5 ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- About me: https://www.eugenesanu.com/ About Laroche: https://www.laroche.co/

In this episode, I had the pleasure to speak with Anthony Armendariz, founder of Funsize. Anthony is a designer, businessman, and investor. This interview covers an array of topics from how he founded Funsize, how he manages to wear different hats, what challenges he had to overcome while building Funsize, how he hires people, how to build a design team and what are the key ingredients for a great product and company. ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- About Funsize: http://funsize.co/ About Laroche.fm: https://www.laroche.fm/ About Laroche: https://www.laroche.co/ Host: http://eugenesanu.com/

So much positive energy, passion, and knowledge in a long and meaningful conversation with Jess Williams, the founder of Communal Creative. What is this episode about? There is a bit for everyone. We discussed the early days of Birchbox and Thrillist and how Jess was leading the team of creatives and how much amount of work went into stepping up the product game for Birchbox. What challenges she encountered at these companies. She shared a lot of personal stories on how she builds Communal Creative, how she found/finds clients, her work approach, what it takes to build a great brand and product and much more. Also, an in-depth look on how she on-boards new clients and what is the process to kickstart the work. ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- About Laroche.fm: https://www.laroche.fm/ About Laroche: https://www.laroche.co/ Host: http://eugenesanu.com/

Anna Charity is currently Head of Design at Headspace and has been nurturing the design aesthetic and brand since 2012. We had a wonderful conversation about early days of Headspace, how they design with empathy, what is a good design and many more. ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- Available on: Soundcloud - https://soundcloud.com/larochefm/anna-charity-headspace iTunes - https://goo.gl/psDNrq Website - https://www.laroche.fm/home/anna-charity About Laroche: https://www.laroche.co/ ------- Music: https://soundcloud.com/itsnglmusic

About the Episode In this episode, Ryan shared his philosophy on how to design simple and human products, how Basecamp works when implementing new features and updates. I truly believe this episode can be eye-opening to many designers and companies that are trying to fix their products or simply improve them with multiple features. It will help you to see a clear picture of what to do next and what are you doing wrong with your current product. Basecamp is used by millions of people and having such a strong view and philosophy on how the product and the team should work is important. Because in the end it allows to build simple and human product. So much fire hasn't been on this podcast since the last episode! Don't forget to let me know your thoughts about the podcast down in the comments and I will join you for a conversation. About Ryan Ryan Singer is the Head of Strategy at Basecamp. Through over 15 years at Basecamp, he has designed features used by millions and invented processes our teams use to design, develop and ship the right things. These days he's more focused on strategy and that means understanding what their customers are trying to do so they can make the product more effective and coherent. ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- Available on: Soundcloud - https://soundcloud.com/larochefm/ryan-singer-basecamp iTunes - https://goo.gl/psDNrq My work: https://www.laroche.co/

For the second time, I had the pleasure to have Blair Enns on the show and talk about his new book Pricing Creativity. So much fire and practical advice dropped on this episode of Laroche.fm that you can't miss it! How to price a creative service beyond billable hours, why billing hours are a dead end, why discounting prices is not good, the psychology of value you are selling & creating for your clients and so much more just in one episode. I would listen to this episode twice and then go buy his book for more knowledge as this is changing so many things on how you work, create and sell. Make sure to check the previous episode for more info about Blair's background and his other book Win Without Pitching Manifesto. Listen on Soundcloud: https://goo.gl/5LCKn7 Listen on iTunes: https://goo.gl/Ba2KcJ Episode page: https://www.laroche.fm/home/pricing-creativity-blair-enns About podcast: https://www.laroche.fm/ About Laroche: https://www.laroche.co/ ------- Music: https://soundcloud.com/itsnglmusic