Scramble, Design Thinking, Staying focused on your mission - Marty Neumeier - Laroche.fm - Ep.22

Summary: I had the pleasure to have Marty Neumeier second time on the podcast and this time we discussed many new things, including his new book Scramble. Marty is the author of Brand Gap, Zag, Brand Flip and other bestselling books. If you are a designer or business owner, then this episode is for you. We covered a lot of interesting stuff with some real-life examples: + How to bridge the gap between business needs and design + Why it is important to know how a day in the life of your customer looks like + Why companies lose focus on their mission and how to keep it + How to onboard your team with new ideas + And other interesting stuff ------- Subscribe to my newsletter: https://goo.gl/iEq3Po ------- ----------- About Marty's book: http://www.martyneumeier.com/scramble/ ----------- About the podcast: https://www.laroche.fm/ About the host: http://eugenesanu.com/ About Laroche: https://www.laroche.co/ Follow me on Medium: https://medium.com/@eugenesanu