Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents

Welcome to the first episode of Insights with Zillow! Chris Lapp from Zillow’s Corporate Partnership Team shares the history of Zillow and how it has developed to what it is today. Chris takes time to explain the recent shift from Zillow 1.0 to 2.0 and how the company is continually evolving to meet the needs of both consumers and agents. Chris also discusses recent changes that have come as a result of COVID-19, and how customer priorities and behavior have shifted.. Last, Chris provides advice for agents on how to build successful Zillow profiles and how that simple action could increase the number of potential clients you reach. Please check out Zillow’s complimentary 3D virtual tour app here! https://www.zillow.com/z/3d-home/ Zillow logo, April 2019 Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by zillow.com Hey podcast listeners. Are you looking for ways to boost your business and expand your network? I want to encourage you to check out what advertising options are available to you on zillow.com. If you haven’t checked out Zillow in a while or maybe never have before, please send an email to keeping it real at Zillow group.com That’s keeping it real at Zillow, group.com and one of Zelos team members will be in touch with you to see the options available in your market as well as learn about their new products and tools to help your business grow. Again, that email address is keeping it real at Zillow group.com And now on to the show. Okay, today on the show, this is a very exciting day for our podcast. We’re really super pleased to announce a new series called insights with Zillow. Now we believe Zillow is at the forefront of the home buying and selling process here in the digital age. For example, currently, Zillow is averaging 190 million unique visitors to their website every single month, that reaches incredible. And they have become experts at buyer and seller behavior because of the sheer volume of users on their website. And this means they have insights based on hard data, not just theory. And they’re going to talk about some of those insights here on our show. And we couldn’t be more proud to have Zillow as our guest today representing Zillow is Chris lap from the corporate partnership team. And I’ve personally known Chris for several years. He’s a fantastic resource to listen to, and also to help agents take some of these Zillow insights to increase their overall real estate business. But let me tell you a little bit about Chris before we get started. So Chris lap has been a with Zillow for four years and serves as corporate partnership manager. In this role, Chris works with some of the largest and most strategic real estate brokerages around the country to drive partnership opportunities with Zillow. Chris has a doctorate degree in the field of communication, and has years of experience coaching agents and brokers nationwide to implement best practices and strategies for online lead conversion. Welcome to keeping it real, Chris, this is our first episode of insights with Zillow, thank you so much for joining us, Chris Lapp 2:31DJ, it is an absolute privilege to be invited and join you all today and the listeners and I’ve loved listening to the keeping it real podcast. So yeah, absolute pleasure to be here with you today. We’re excited. D.J. Paris 2:44Well, I have to tell the listeners that this really has gone a few years in the making. So Chris is on the west coast. And Zillow has East Coast offices as well. And so several years ago, Zillow was kind enough to,

In this episode Jamie Hering from The Hering Homes Team with @properties discusses how she began her real estate career which quickly blossomed into top producer status. Jamie reveals why her previous teaching experiences were invaluable in real estate client service. Jamie also shares her best marketing strategies – for example, she sends monthly postcards to each resident in her town. Jamie also talks about the importance of systems and how they helped as she was building her team. Last Jamie emphasizes why kindness is the ultimate path to success. If you’d prefer to watch this interview, click here to view on YouTube! Jamie Hering can be reached at 847.345.2668

In this episode Debra Dobbs of The Dobbs Group with @properties talks about the origins of her real estate career. Debra attributes her success to providing top level customer service to all clients. Specifically she believes agents should understand both their client’s needs and also the needs of the client on the other side of the transaction. Debra discusses why every real estate professional should be able to determine the motivation behind buying and selling decisions and also how to interpret the emotions tied to that decision. Last she discusses Debra’s Little Black Book and why her team has put hundreds of hours into this document for her sphere of influence and website visitors. Click here to download Debra’s Little Black Book! If you’d prefer to watch this interview, click here to view on YouTube! Debra Dobbs can be reached at (312) 307-4909 and debra@debradobbs.com

In this episode Penny O’Brien from Baird & Warner shares how she started her career in real estate seven years ago and she’s grown to one of the top agents in Chicago. She talks about how open houses are invaluable to helping an agent find more business. Penny’s previous career was in the marketing sector and she spends time discussing various endeavors she’s attempted and what’s currently working for her. Last, Penny discusses best practices to keep in touch with clients such as sending home-buying anniversary gifts. If you’d prefer to watch this interview, click here to view on YouTube! Penny O’Brien can be reached at 630.207.7001.

Welcome to another episode of Fireside with Facebook! In this episode Scott Shapiro from Facebook’s Real Estate Group introduces their newly published guide for agents titled Real Estate Professionals Guide to Success. This whitepaper provides statistics about buyer and seller behavior and offers suggestions on how agents can think about using social media to better connect with their audience. Scott also discusses Facebook usage stats and how the platform is being used not only as a social connection tool, but also as a search engine. Please click here to download Facebook’s Real Estate Professionals Guide To Success. If you’d prefer to watch this interview, click here to view on YouTube! Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the best social media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level. She’s so confident there’s a 30 day money back guarantee so you have nothing to lose, keeping it real listeners receive a special discount, so please visit Gogo podcast.com That’s Gee oh, gee Oh podcast.com for your special discount and now on with the show. Okay, welcome everyone to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show. And today, we have our newest series, which is titled fireside with Facebook. Now what we’ve done is teamed up with the real estate team at Facebook to produce regular episodes designed to help agents better use Facebook and their entire product suite. And we have Scott Shapiro who is a senior client partner at Facebook with us as our our regular guest. Let me tell and our co host, I should really call him a co host. Let me tell you, that’s a step up from a guest for sure. Let me tell you a little bit about Scott. Yeah, you’re welcome. Scott Shapiro is a senior client partner on the real estate team at Facebook, where he focuses on engaging with key clients and their ecosystem partners to develop marketing solutions and strategies to drive business forward. Now in addition to the client partner role, Scott also serves as the industry relations liaison between Facebook between the Facebook real estate sales team and the real estate industry, helping to educate agents, brokers and leaders on Facebook’s platforms, and best practices. He is the real estate guy. Now prior to joining Facebook, Scott was a sales executive ABC, where he participated in sales advisory roles acting as a consultant for both digital and sports teams. Scott, welcome, once again to keeping a real, this is our second fireside chat. And we are beyond excited to have you on the show. Scott Shapiro 2:26Likewise, DJ, I look forward to these I think, one you know, I enjoy our conversations. And I think because we have conversations complete agents feel that you know, they’re not being lectured. But rather just participating in a conversation ...

Welcome to the July episode of Learn With A Lender with Joel Schaub of Guaranteed Rate! In this episode Joel shares the importance of finding mentors that inspire you to get to the next level in your business. Joel believes growth is incremental so he recommends aiming for daily discipline and small victories instead of large leaps. He also talks about the importance of finding professional partners who want to give back and help you grow. Joel also discusses mortgage rates and shares a tip for talking to buyers about dollar amount instead of rate percentage. Last, Joel encourages our listeners to explore their passions and to find a way to contribute to your community. If you’d prefer to watch this interview, click here to view on YouTube! Joel can be reached at joel@rate.com and 773.654.2049. Transcript D.J. Paris 0:00On this episode of Keeping it real is brought to you by Joel Schaub at guaranteed rate. As a realtor it’s important to partner with only the most trusted name in mortgage lending. Joel has 1000s of satisfied clients and gives $1,500 of his commission back to your buyers on every closing. He is known for his ability to close even complex deals start to finish in only 14 days to learn what 1000s of others already know. Make a note to call Joel at 773-654-2049 or email joel@rate.com Guaranteed Rate is an equal housing lender licensed in all 50 States Consumer Access Number 2611 And now on with the show Okay, welcome to another episode of Keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Parris. I’m your guide and host through the show and today, once again is our monthly series learn with a lender with Joel shop from guaranteed rate. Now Joel is the vice president of lending at guaranteed rate. He has been doing loans at a high level since 2003. And has got to that level because of what he does specifically for agents and which is he gives part of his commission back to the buyer on every transaction. Now last year alone, Joel gave back over $291,000 in closing costs to buyers who worked with him and that put Joe’s volume in the top 1/10 of 1% of all loan officers nationwide. Now out of 400,000 loan officers in the country. Joel is ranked number one 137 year to date he has done 234 transactions is highest amount every year to date for just under 87 billion in closing and in the last 40 days alone. Joel did 81 On time closings for $28 million again in the last 40 days. 81 closings incredible and today alone. Joel has six closings that he’s working on in between doing a being so kind to be on our show. Now, if you’re looking for a loan officer, we cannot more highly recommend Joel he’s the very best we’ve ever worked with. Joel can be reached at Joel at email him by the way. joel@rate.com. Or you can shoot him a text message or call him at 77335 Sorry, 773-654-2049. Let’s say hello to the biggest Cubs fan. I know Joel Schaub Welcome once again to the show, Joel Schaub 2:43DJ, thanks so much for having me. And the numbers and all the accolades,

Welcome to our monthly feature, Close-ing Time – in partnership with TheClose.com. In this episode Chris Linsell from The Close introduces The Close Pro – a monthly subscription service providing access to all of The Close content and also premium content including, exclusive marketing courses, weekly small group coaching and access to their entire resource library. Second, Chris discusses the changes that are being seen in the real estate market as a result of the #BlackLivesMatter movement and how important it is to be on the right side of history. Last, a probable second wave of COVID19 is discussed and what real estate agents can do to be prepared for another possible lock-down. If you’d prefer to watch this interview, click here to view on YouTube! Chris Linsell can be reached at chris@theclose.com. Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the best social media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level. She’s so confident there’s a 30 day money back guarantee so you have nothing to lose, keeping it real listeners receive a special discount, so please visit Gogo podcast.com That’s Gee, oh gee, oh podcast.com for your special discount, and now on with the show. Welcome to another episode of Keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Parris. I am your host and guide through the show. And today, we have another episode of our monthly series closing time with Chris Lynn Zell of the closed.com. I know this is a partnership with the close.com. And let me tell you a little bit about their website, which is specifically for real estate professionals. Now the close is a new kind of real estate website designed to give agents teams and brokerages actionable strategic insight from industry professionals. They cover real estate marketing, lead generation technology and team building strategies from the perspective of working agents and brokers who want to take their business to the next level. Now please visit the closed.com That’s th e Cl O e.com. And subscribe to their newsletters so you can be notified every time they publish an article. They are our favorite web website, real estate website blog specifically designed to help agents. We’re super thrilled to have them. And today we have Chris Lynn sell. And let me tell you about Chris. Chris is the closest resident expert on real estate topics ranging from marketing lead generation, transactional best practices, and of course, everything in between. And he’s also a licensed agent in the state of Michigan. Chris has been part of hundreds of transactions from modest rural starter homes to massive waterside compounds. And when he isn’t writing, you’ll find Chris or servicing as clients, you’ll find Chris fly fishing the trout streams of Michigan or at the stage it is community theaters latest production. Chris Welcome once again to the show. Chris Linsell 2:36DJ, so glad to be back.

Aubrey LaRue, a recipient of NAR’s 30 under 30, values connections more than contracts and transactions. Aubrey’s business goals include creating and fostering community with her clients. She also shares that each week she schedules several coffee/lunch/happy hours with her sphere and also her team organizes events throughout the year. Aubrey is a big believer of growing through generosity and talks about how she continues to add value to clients after the sale. If you’d prefer to watch this interview, click here to view on YouTube! Aubrey LaRue can be reached at (423) 799-2332 and Aubrey@franktrimblehomes.co Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the best social media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level. She’s so confident there’s a 30 day money back guarantee so you have nothing to lose, keeping it real listeners receive a special discount, so please visit Gogo podcast.com That’s Gee oh, gee, oh podcast.com for your special discount, and now on with the show. Hello, and welcome to another episode of Keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show. And in just a moment, we’re going to be speaking with Aubrey LaRue. Before we get to Aubrey, a couple of quick announcements. First, we have a brand new series. With partnered with Facebook, Facebook has a real estate group. And they’re gonna be coming on every single month to talk about the various tools they have for real estate professionals. So we have our first episode up, you can find that on our website, keeping it real pod.com. Or just scroll through your app, your podcast app, and you should see that episode, it’s a few behind this current one. And also, please always remember to tell a friend, the best way you can support our show is to tell other real estate agents about it and so that they can learn from top producers like Aubrey that we’re going to be interviewing in just a moment. So send them a link to our website. Again, that’s keeping it real pod.com Follow us on Facebook facebook.com forward slash keeping it real pot and as always, and as always, thank you for continuing to listen, support our show and send us your suggestions about who we should be interviewing. We’re now interviewing people from all over the country. So if there’s a top producer in your area that we don’t know or we haven’t had on the show, let us know and we’ll schedule an interview with them. So thanks again. And now on to our interview with Aubrey LaRue. Okay, today on the show, we have Aubrey LaRue. From Frank Trimble homes Keller Williams, in Chattanooga, Tennessee. Let me tell you a little bit about Aubrey, after moving from Florida to Chattanooga, Tennessee in 2013.

Welcome to another episode of Coaching Moments With Ryan D’Aprile from D’Aprile Properties! In this episode, Ryan discusses his custom made software that projects an agent’s future production. He goes through the data modelling in detail to show how an agent can finish 2020 strong. He also discusses how Facebook and Instagram are ideal research tools to deepen connections with your sphere of influence. Last, Ryan points out how important it is to take care of your physical being to make sure you have the energy needed to hit your business goals. If you’d prefer to watch this interview, click here to view on YouTube! Ryan D’Aprile can be reached at 312.590.6416 and ryan@daprileproperties.com. Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the best social media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level. She’s so confident there’s a 30 day money back guarantee so you have nothing to lose. Keeping it real listeners receive a special discount so please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the show Hey, welcome to another episode of Keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show and today is our monthly series called coaching moments with Ryan Day, April. Now, let me tell you a little bit about Ryan if you’re unfamiliar or new to the show, Ryan de April is a progressive thought leader focused on providing for his agents and staff. His strengths are his motivational skills, his coaching style and his dedication to training. Ryan has 14 offices depot properties throughout Chicagoland, also Wisconsin, Indiana and Michigan and has hundreds and hundreds of brokers that he coaches and trains depot properties is a coaching company with eight strategic coaches who work week in and week out with every agent individually focusing on business planning, coaching and accountability. Now if you’d like to take your career to the next level, or if you’re just not getting the attention you need from your firm, check out D APR properties, visit the APR properties and that’s da p r i l e properties.com. Once again, Ryan Welcome to the show from Lake Geneva. Ryan D’Aprile 2:02Thanks, DJ. Yeah and beautiful Lake Geneva love and life right now. It’s great to be up here. D.J. Paris 2:06I just got back for the ones for everyone listening you won’t be able to see Ryan is very tan. I am very pale. I just got back from Tampa, Florida. So I’ve been in Savannah, Georgia and Tampa in the last month. Both places where I should have gotten a tan. I do not tan Ryan Ryan is very tan so I’m very jealous. Ryan D’Aprile 2:25We’re lucky we my family lives here in the summertime. So I usually work Monday through Thursday in Chicag...

In our July episode of Monday Market Minute with Carrie McCormick of @Properties provides an update on the current red-hot Chicago real estate market. She is seeing an increase in activity around suburban homes and provides advice on how to handle multiple-offer scenarios for both buyers and sellers. Carrie also discusses Alcove, the newest Wicker Park development that she’s representing. She points out that selling pre-construction properties requires the ability to tell the story of the finished product. If you’d prefer to watch this interview, click here to view on YouTube! Carrie can be reached at carrie@atproperties.com or by phone at 312.961.4612. Please follow Carrie on Instagram by clicking here. Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the best social media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level. She’s so confident there’s a 30 day money back guarantee so you have nothing to lose, keeping it real listeners receive a special discount, so please visit Gogo podcast.com That’s Gee, oh, gee, oh podcast.com for your special discount, and now on with the show. All right, welcome to another episode of Keeping it real, the largest podcast made by real estate agents. And for real estate agents. My name is DJ Parris, and I am your go, ghost, I’m your host and guide through the show. I’m not a ghost. But thank you, for everyone tuning in. You might be watching us live right now in our private Facebook group. If you’re not a member of our group, please follow us on Facebook facebook.com forward slash keeping it real. Or you might be listening through a an app, which is great. We also do video episodes. And we’re going to be today specifically showing some some some video. So if you are listening, we encourage you to click on the link in the notes see the video because we’re going to be showcasing a development here in Chicago. But today is our Monday market minute with Carrie McCormick. Now if you’re not familiar with Carrie Carrie has been with us all the way since the very beginning that we started the show almost five years ago, she comes on every single month to talk about the Chicago market and what real estate professionals and also buyers and sellers need to know what’s going on in the market, how it’s responding. And you know how you can you know, take advantage of those current trends. She is a broker for over 20 years at add properties, one of the very top brokers not only at at properties, but in the entire Chicagoland area. She is in the top 1% of 1%. And there’s 44,000 agents, he or she is always in about the top 20 Out of all of those in production. She’s an absolute, we’re so grateful to have her she’s an absolute professional. And Carrie, welcome once again to the show. Carrie McCormick 2:23Thank you so much. Good intro. D.J. Paris 2:26Thanks. So before we get to you,

Talbot Sutter from Sutter & Nugent in Palm Beach County shares how he started his career in real estate as a young entrepreneur. Talbot believes that the key to success is to consistently rise before the sun, dress professionally and starting work. He goes on to explain why he started his own firm and how technology (specifically social media) has helped his firm succeed. In luxury real estate, Talbot believes, you have to be able to sell not just a home, but a lifestyle. To wrap up the episode Talbot shares his thoughts on expired and FSBO leads. If you’d prefer to watch this interview, click here to view on YouTube! Talbot Sutter can be reached at 561-512-8505 and talbot@sutterandnugent.com Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the best social media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level. She’s so confident there’s a 30 day money back guarantee so you have nothing to lose. Keeping it real listeners receive a special discount so please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the show Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show and in just a moment, we’re going to be speaking with Talbot Sutter. Before we get to Talbot quick reminder of two things we ask all of our listeners to do to help support our show number one, tell a friend I think of one other real estate agent that could benefit from hearing interviews with top 1% producers and send them a link to our website which is keeping it real pod.com Every episode we’ve ever done is there we are just crossed over the 100 and 80th Episode mark. So thank you to all the listeners and fans who keep telling us to keep going and we will so thank you and the second thing we’d like you to do is also follow us on Facebook find us@facebook.com forward slash keeping it real pod. You can watch all of our interviews you can listen to our interviews you can also see all the articles we post about how to help you grow your business so once again facebook.com forward slash keeping it real pod and now on to our interview with Talbot center okay today on the show we have Talbot Sutter from Sutter and Nugent in West Palm and Palm Beach, Florida. We tell you about Talbot Talbot is a lifelong resident of Palm Beach Gardens and a third generation Palm Beach County, Florida native. Upon graduating from FSU, Florida State University, Talbot moved back to his hometown in Palm Beach Gardens and began his real estate career. In fact, he was fully committed to a career in real estate before he graduated Florida State. He secured his real estate license well before he completed his education. I did not do anything like that in college, so I applaud anyone that had that foresight.

Welcome to our monthly feature, Social Bootcamp With Gogo Bethke! In this episode, Gogo discusses the importance of being consistently active in social media. She goes into detail about branding and how to view social media as a “store front.” Gogo also provides tips on how to feature local businesses in your posts and stories and how that can lead to new business. Gogo also talks about her Social Bootcamp and explains what she and her team teach. Last, Gogo gives some tips on how to get the most engagement from your social posts. If you’d prefer to watch this interview, click here to view on YouTube! DISCLAIMER: Gogo’s 30-day moneyback guarantee is no longer available. Gogo Bethke can be reached at gogosrealestate@gmail.com and at her Instagram account. Purchase Gogo’s Bootcamp by clicking here – Keeping It Real Podcast listeners get a discount! Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the best social media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level. She’s so confident there’s a 30 day money back guarantee so you have nothing to lose keeping it real listeners receive a special discount so please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the Show All right, welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show and today we have our monthly series yet again called Social bootcamp with gogo Beth key. Let me tell you a little bit about Gogo. If you’re new to our show, go go Beth ki came to the United States in 2003. To build her American dream. She was broke, she had no sphere of influence, no experience, barely spoke English and only $6 to her name. So that left her with nothing else but Facebook to help build our business, which is where she started, she created gogos real estate and her real estate career began. Now with the power of social media gogo has sold over 45 million and residential real estate transactions. She shares the good, the bad, and the ugly side of real estate. And our honest snippets in our everyday life got her 10s of 1000s of social media followers. And in the real estate community, she has earned the nickname the social media queen. Now after being asked to present at various conferences and events with realtors. She built her own social media Bootcamp for realtors called Go Go’s bootcamp. Today she has a team of almost 200 agents growing nationwide. Her goal is to help as many agents as possible make a name for themselves in real estate use utilizing social media. Now if she can do it, this girl from Transylvania, Romania with no formal US education, no sphere of influence, no money,

Welcome to the first episode of Fireside Chat with Facebook! Facebook’s Real Estate Team will be our featured guest on the podcast regularly to discuss tools that agents and brokers should learn and master in order to better prospect and service clients! We will be touching on ALL of Facebook’s product suite including Facebook, Instagram and WhatsApp! In this episode Scott Shapiro, Senior Client Partner of Real Estate Team at Facebook, explains how his group are strategic advisors to the real estate industry to help promote and implement effective solutions for agents. Scott also discusses what Facebook is doing to assist agents during the pandemic. Last, Scott talks about Facebook Live and how agents can use virtual communication to impart information and knowledge to clients. If you’d prefer to watch this interview, click here to view on YouTube! Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the best social media training program on the planet. Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, she’s so confident there’s a 30 day money back guarantee, so you have nothing to lose, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee, oh, gee, oh podcast.com for your special discount, and now on with the show. Welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Parris. I am your host and guide through the show. And today, we are very, very excited and proud to announce a new series that we’re going to be hosting regularly called, and will actually before I tell you what it’s called and what it’s about. I will say that this series will be addressing the number one question around marketing that we receive from our listeners. And also say that here at our own firm, we have about 700 realtors. This is also their number one question around marketing. And that question is, as a real estate professional, how should I best utilize Facebook for marketing to find new clients, how to market existing listings to buyers, and also what tools are available within the platform to help me grow? And we’re going directly to the source for these answers. Now, we are beyond excited to announce Fireside Chat with Facebook. We have teamed up with the real estate team at Facebook to produce regular episodes designed to help agents better utilize Facebook and we have Scott Shapiro who is a senior client partner at Facebook with us as our guest. Now let me tell you about Scott before he we officially welcome Scott Shapiro is a senior client partner on the real estate team at Facebook, where he focuses on engaging with key clients and their ecosystem, an ecosystem partners to develop marketing solutions and strategies to drive their businesses forward. In addition to the client partner role, Scott also serves as the industry relations liaison between the Facebook real estate sales team and the real estate industry, helping to educate agents, brokers and leaders on Facebook’s platforms and best practices. And prior to joining Facebook, Scott was a sales exec at ABC, where he also participated in sales advisory roles acting as a consultant for the digital and sports teams. Scott, welcome to keeping it real. Welcome to our first Fireside Chat with Facebook, we’re really excited to have you on the show. Thank you. Scott Shapiro 3:00Likewise,

Welcome to the June episode of our Learn With A Lender series with Joel Schaub from Guaranteed Rate! In this episode Joel shares with us two strategies to help grow your business. He recommends hosting events with the right strategic partner and also how to delegate so as a broker you can focus on your most important tasks. Joel also shares his thoughts on rates right and how agents can easily increase their knowledge of lending practices. Joel also talks about the changes to jumbo loans and the FHA guidelines. If you’d prefer to watch this interview, click here to view on YouTube! Joel can be reached at joel@rate.com and 773.654.2049. Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by Joel Schaub at guaranteed rate. As a realtor it’s important to partner with only the most trusted name in mortgage lending. Joel has 1000s of satisfied clients and gives $1,500 of his commission back to your buyers on every closing. He is known for his ability to close even complex deals start to finish in only 14 days to learn what 1000s of others already know. Make a note to call Joel at 773-654-2049 or email joel@rate.com Guaranteed Rate is an equal housing lender licensed in all 50 States Consumer Access Number 2611 And now on with the show. Welcome to another episode of Keeping it real with the largest podcast made by real estate agents and for real estate agents. My name is DJ Parris, I am your guide and host through the show and today we have our monthly series learn with a lender with Joel Shahab from guaranteed rate. If you’re not familiar with Joel Joel is the vice president of lending at guaranteed rate by the way they are located in all 50 states. He has been doing loans at a high level since 2003. And it’s gotten to that level because of what he does directly for real estate agents and their clients, which is he gives back part of his commission to the buyer on every transaction. Last year alone, Joel gave back over $291,000 in closing costs to buyers who worked with them. And that put Joe’s volume in the top 1/10 of 1% of loan officers nationwide. In fact out of 400,000 loan officers in the country. Joel is currently ranked number 137. Year to date, Joel has done to close rather 172 sales transactions for just under 66 million and closings. And over the last 90 days while we’re at the stay at home situation Joel has closed 122 transactions. Now Joel can be reached at joel@rate.com. Again, joel@rate.com. And also on telephone or text 773-654-2049. And before I bring on Joel, I want to encourage everyone in our audience, wherever you might be in the country, who is looking to partner with a great lending institution and loan officer to just call Joel so reach out to him. He’s the best I’ve ever worked with. And we recommend him to our agents and we would encourage you to do the same. So let’s say hello to the biggest Cubs fan. I know. Joel Schaub welcome our it’s our first remote this is you are not normally at home or in the office. Joel Schaub 2:53I know we’re out and about here today I’m calling from beautiful northern Michigan and we’re outsid...

Carol Horsford from Farnam Group in New Haven is the most successful real estate agent in Connecticut with respect to leasing. In our conversation Carol shares why she focuses a majority of her business in college housing. She also explains how college housing has changed in the last decade and why this has now become an incredible investment opportunity. Carol emphasizes the importance of never giving up and how to be determined as an agent to achieve success. If you’d prefer to watch this interview, click here to view on YouTube! Carol Horsford can be reached at 203-671-1961. Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the best social media training program on the planet. Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, she’s so confident there’s a 30 day money back guarantee, so you have nothing to lose, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee, oh, gee, oh podcast.com for your special discount, and now on with the show. Hello, and welcome to another episode of Keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris, I am your guide and host through the show. And today in just a moment, we’re going to be speaking with Carol Horsford from Connecticut. But before we get to Carol, I wanted to remind everyone of two quick things that we ask all of our listeners to do. We very much appreciate this. By the way. Number one, please tell a friend think of one other realtor that could benefit from hearing these interviews with top 1% producers from all over the country and send them a link to our podcast, you can always send them directly to our website where they can stream every episode we’ve ever done. They don’t need a podcast app, they can do it right there, which is keeping it real pod.com Obviously, you could always have them pull up any podcast app and search for keeping it real podcast. They’ll find us there too. But keeping it real pod.com Is is there and it also we put all the videos there as well for all of our interviews. And the second thing we ask everyone to do is please follow us on Facebook find us@facebook.com forward slash keeping it real pod every day we post an article that we find online it’s written specifically to help you grow your business. We post it there and also of course links to all of our interviews. So please again find us on Facebook facebook.com forward slash keeping it real pod and now on to our interview with Carol Horsford. Okay, today on the show we have Carol Horsford from a Farnham group in New Haven, Connecticut. Let me tell you a little bit about Carol’s waving. So thank you. Carol originally was working in New York City and luxury goods and marketing. And she has been in the real estate industry in New Haven, Connecticut since 2007. She started her own brokerage in 2012. She specializes in property management and investment sales. And most impressively to us. She is the number one rental agency in the state of Con...