Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents

Welcome to another episode of Fireside with Facebook! In this episode Scott Shapiro from Facebook’s Real Estate Group discusses Facebook Ads and Marketplace. Scott points out that there is a way to integrate your agent website with Facebook Ads to promote listings your clients already viewed on your site. Next we cover Marketplace which is a curated shopping destination within Facebook. Finally, Scott advises real estate professionals to use Facebook as a platform for growing their business through creating a dynamic experience. If you’d prefer to watch this interview, click here to view on YouTube! Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the show Welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show and today is our regular series called Fireside Chat with Facebook. Now we’ve teamed up with the real estate team at Facebook to produce episodes designed to help agents better utilize Facebook and their entire suite of tools, including Instagram, WhatsApp, messenger, etc. And we have Scott Shapiro from Facebook corporate with us as our ongoing guest. Now Scott is Scott Shapiro is a senior client partner on the real estate team at Facebook, where he focuses on engaging with key clients and their ecosystem partners to develop marketing solutions and strategies to drive their businesses forward. In addition to the client partner role, Scott also serves as the industry relations liaison between the Facebook real estate sales team and the real estate industry helping to educate agents, brokers and leaders on Facebook’s platforms and best practices. Prior to joining Facebook, Scott was a sales executive at ABC, where he also participated in in a sales advisory role acting as a consultant for the digital, for digital and for the sports teams. Scott, welcome once again to keeping it Scott Shapiro 2:00real. Thanks, TJ. It makes me realize I need to get you a revised like cut down version of the bio. I’m like, you know less about me more about like how we help. Realtors are like, Whoa. That is what they all have to do after our session today is how do we cut that thing down? A little bit. But it’s a pleasure to be here. It’s a pleasure always to have time with you to really help agents and brokerages think about how best to use our platforms, we are so fortunate to have the relationship we have with you. I always love just sitting back and talking about the industry and about technology. So it’s always a treat to to have these fireside chats. And I’m excited for the one we have lined up today. D.J. Paris 2:40I used to fantasize when I when I first started this podcast, because the number one question that we got from our listeners with risk because we interview all these top producers, and they share these really insightful strategies about how to grow one’s business. And oftentimes social or digital advertising is covered, but not really in detail. And so I used to think about when we first started, like, Gosh, I wish there was a real estate team at Facebook.

In this episode Tracy Cousineau talks about how she began her career in real estate and how she found quick success. After 21 years in the business, Tracy shares her success strategies and secrets. Tracy also hosts The American Dream TV and talks about the show, what they cover and how it works as a promotional vehicle. Tracy also shares how her women empowerment group, which started as a support network for entrepreneurs, has now evolved into a soon-to-be-released book, Million Dollar Trap. If you’d prefer to watch this interview, click here to view on YouTube! Tracy Cousineau can be reached at 770-378-3161.

Welcome to another episode of Coaching Moments With Ryan D’Aprile from D’Aprile Properties! In this episode Ryan D’Aprile and Lindsay Miller first discuss accountability. Ryan points out the importance of habits and why completing mundane activities consistently, even when one is busy, is the most important factor for success. Next, Ryan discusses emotional intelligence and why agents who have a high EQ tend to be top producers. Last, Ryan stresses the importance of managing expectation around your business. If you’d prefer to watch this interview, click here to view on YouTube! Ryan D’Aprile can be reached at 312.590.6416 and ryan@daprileproperties.com. Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level. Keeping it real listeners receive a special discount so please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the show right welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show today is our monthly coaching moments with Ryan de April. Now, if you’re not familiar with Ryan, or if you’re new to the show, Ryan comes on every single month to provide our listeners and our viewers a coaching moment and a coaching session. So let me tell you a little bit about Ryan Ryan is a progressive thought leader focused on providing for his agents and staff at April properties. His strengths are his motivational skills, his coaching style and his dedication to training. Now he has 14 offices throughout Chicagoland. Also he has offices in Wisconsin, Indiana, and Michigan with hundreds and hundreds of top producing agents Table Properties is a coaching company with eight strategic coaches who work week in and week out with every agent individually focused on business planning, coaching and accountability. Now if you’d like to take your career to the next level, or if you’re just not getting the attention, you need to check out D APR properties visit D APR properties.com. Welcome Ryan. And in addition to Ryan, before we get to Ryan, I also want to welcome Lindsay Miller to the show, Lindsay it works at D APR properties as well. She and Ryan worked very closely in crafting a lot of the curriculum, the coaching, and they are basically partners in crime. So we’re super excited to have both Lindsey and Ryan on the show today. Thanks, guys. Welcome. Ryan D’Aprile 2:15Thanks for having us. Welcome, Lindsay. Thanks, Ryan. Thanks, Lindsay Miller 2:19TJ. I’m so happy to be here. D.J. Paris 2:21And I think Lindsay, I think this is the first time you’ve been on the show. I miss remembering it’s possible, you know? Lindsay Miller 2:28Yeah, you’re right. It’s the first time I’m really really excited. A little nervous, because I’m usually a behind the scenes person. But I am really excited. I love your show.

Tracy McLaughlin from The Agency shares how she transitioned from a successful television journalist to become the top real estate agent in one of the most exclusive counties in the U.S. Tracy emphasizes the importance of branding and talks about how to consistently execute brand awareness to rise above the pack. She also discusses her newest book Real Estate Rescue: How America Leaves Billions Behind in Residential Real Estate and How to Maximize Your Home’s Value. Finally, Tracy discusses her best strategies on how to establish optimal pricing for properties. Click here to purchase Real Estate Rescue: How America Leaves Billions Behind in Residential Real Estate and How to Maximize Your Home’s Value, which will help you in providing the best service to your clients!  If you’d prefer to watch this interview, click here to view on YouTube! Tracy McLaughlin can be reached at 415.699.6680 and Tracy@TracyMcLaughlin.com Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee Oh gee, oh podcast.com for your special discount, and now on with the show. Hello, and welcome to another episode of Keeping it real, the largest podcast made by real estate agents. And for real estate agents. My name is DJ Parris as always, and I am your guide, and host through the show. As always, at first, we always like to just say thank you to all of our listeners and viewers, for helping support our show, keeping us growing. And of course, the best way you can always do that is by telling a friend, think of one other real estate agent you know, that could benefit from hearing the secrets of top producers, like the guest I’m about to mention, and send them a link to our show, you can always find us at face of sorry, had our website, keeping it real pod.com but also follow us on Facebook. Why? Because not only do we post every episode we’ve ever done on our Facebook page, we also post articles that we find online specifically to help you grow your business. We do that every single day. So find us on Facebook facebook.com forward slash keeping it real pod. Now today I am really excited. We’re about to introduce our guests here in a moment. Her name is Tracy McLaughlin, and I’ll tell you why I’m so excited. Number one, she is the top number one realtor in one of the most exclusive counties in the entire country, Marin County. So we are so excited to hear for how does somebody get to the very top of the most exclusive area or one of the most exclusive areas of this entire country. So guys, without further ado, let’s bring on Tracy McLaughlin. Today on the show, we have Tracy McLaughlin from the agency in Marin County. Tracy was named Marin County’s top producing agent in 2019 for a record breaking 14 straight year with over 176 million and close transactions in 2019.

Welcome to our monthly feature, Close-ing Time – in partnership with TheClose.com. As a real estate agent time is your most valuable commodity. You need to plan your time to maximize running your real estate business. In this episode, Chris emphasizes different time management strategies and best practices to help plan your days. Chris and D.J. also shares some of their favorite pieces of technology for more effective time management. If you’d prefer to watch this interview, click here to view on YouTube! Chris Linsell can be reached at chris@theclose.com. Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the show Welcome to keeping your real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris and I am your guide and host through the show, and today is our monthly series titled closing time with Chris Lynn sell from the close. Now this is a partnership between keeping it real and the closed.com. And let me tell you about the close. Now the close.com is the kind of real estate website designed to give agents teams and brokerages actionable strategic insight from industry professionals. They cover real estate marketing, lead generation technology and team building strategies. From the perspective of working agents and brokers who want to take their business to the next level, please visit the closed.com That’s th e c l o s e.com And subscribe to their newsletter so you can get notified every time they publish an article now with us as always is crystal and Sal. He is a staff writer and a real estate coach for the close. Now Chris is the closest residents expert on real estate topics ranging from marketing lead gen transactional best practices and everything in between. He’s a licensed agent in the state of Michigan. Chris has been part of a hundreds of real estate transactions from modest rural starter homes to massive waterside compounds. When he isn’t writing you’ll find Chris fly fishing or performing on the stage in his communities theater sorry of his community theaters production, although I guess obviously those that might be put on hold or virtual productions right now. Chris, welcome once again to keeping it real. We’re excited as always to have you. Thanks, DJ. Yeah, spending more time in the river and less time on the stage. But that’s, that’s fine. Either way I’m getting I’m getting a mental kind of vacation. Every once in a while. I’ve heard that phishing is become more popular as a result of COVID Are you seeing more more Fisher people out there? You know, maybe, but honestly, I I’m like, you know, don’t don’t even ask I’m not giving away my secret spots. I go deep, I go deep into the woods. And truthfully, I love catching fish. But that’s kind of a bonus for me. I want to be out by myself standing in the water connecting with with nature and you know,

Welcome to our August episode of Insights with Zillow! Let’s face it – Zillow understands home buyer and seller behavior better than anyone. In this episode, Chris Lapp from Zillow talks about best practices for online lead conversion. Chris emphasizes the importance for agents to have a dynamic online presence, especially now that’s we’re in a global virtual marketplace. Chris shares how to handle the first call with your lead based on the vast research that Zillow has collected. Chris provides tips on how to interact with the lead and gives step by step instructions on what to say (and what NOT to say). Last, Chris talks about agent safety and how to protect oneself when meeting face to face. To download Zillow’s Conversion Playbook, click here. If you’d prefer to watch this interview, click here to view on YouTube! Interested in seeing what marketing options Zillow has for YOUR business? Click here! Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by zillow.com Hey podcast listeners. Are you looking for ways to boost your business and expand your network? I want to encourage you to check out what advertising options are available to you on zillow.com. If you haven’t checked out Zillow in a while or maybe never have before, please send an email to keeping it real at Zillow group.com That’s keeping it real at Zillow, group.com and one of Zelos team members will be in touch with you to see the options available in your market as well as learn about their new products and tools to help your business grow. Again that email address is keeping it real at Zillow group.com And now on to the show. Welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name as always is DJ Paris, and I am your guide and host through the show. Today we have our newest monthly series insights with Zillow. Now everybody listening knows about Zillow and they know that Zillow is at the forefront of the home buying and selling process here in the digital age. For example, currently, Zillow is averaging over 190 million unique visitors to their website every single month. That reach is incredible. And they’ve become experts at buyer and seller behavior because of the sheer volume of users on their website. And this means that they have insights based on hard data, not just theory. And they’re going to talk about some of these insights here on our show. We couldn’t be more proud and excited to have Zillow as our guest today. Representing Zillow is Chris lap from the corporate partnership team on the West Coast. I have personally known Chris for several years, he’s a fantastic resource to listen to, and also to help agents take some of these Zillow insights to increase their overall real estate production. But let me tell you a little bit about Chris before we get started. So Chris Lappe has been with Zillow for four years he serves as the corporate partnership manager. In this role, Chris works with some of the largest and most strategic real estate brokerages across the country to drive partnership opportunities with Zillow. Chris has a doctorate degree in the field of communication, and has years of experience coaching agents and brokers nationwide to implement best practices and strategies for online lead conversion. Welcome to keeping it real, Chris, once again.

In this episode Tristan Ahumada, the CEO of Lab Coat Agents, shares how he decided to make the shift from a history university degree to pursuing a career in real estate. He discusses how he built the Lab Coat Agents platform as a result of wishing to create value on sharing best agent practices. Tristan also talks about the importance of stress management and how to garner inspiration from successes of top agents. Last, Tristan explains the services Lab Coat Agents provide in their platform. Click here to visit the Facebook page of Lab Coat Agents If you’d prefer to watch this interview, click here to view on YouTube! Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet. Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee Oh gee, oh podcast.com for your special discount, and now on with the show. Hello, and welcome to another episode of Keeping it real, the largest podcast made by real estate agents. And for real estate agents. My name is DJ Paris, I am your guide, and host through the show. And in just a moment, we’re gonna be speaking with Tristan Ahumada from labcoat agents. Before we get to Tristan. Just a few quick reminders, guys, we just celebrated our 200th episode. And we want to say thank you for everyone that listens to our show, who tells other agents about our show, and of course, for all of the guests that appear on our show. So thank you, thank you, thank you. And also a special thank you to our producers zonna She is the reason why we have gotten to 200 episodes, she’s come on board in the last year, we’ve done over 75 episodes, and she is the main reason why these keep continually getting pushed out. So special thanks to our producer zonna. And guys, Also, please remember to as always tell a friend think of another agent out there that you know could benefit from hearing from top producers like Tristan and all the other guests we’ve had and send them a link to our show the best way to do that, send them to our website, which is keeping it real pod.com We have every episode we’ve ever done, we even have all the different categories of episodes broken down so you can see and listen to exactly what you want to write on our website. And of course, we’re on every podcast, app and directory. So just pull up a podcast app on your phone and search for keeping it real if you haven’t already done that. And last please follow us on Facebook find us@facebook.com forward slash keeping it real pod. We post all of our episodes there and every single day zonna finds an article that was written somewhere about how real estate agents can improve their business and posts that article. So guys, thank you again so much. Here’s to 200 more and now on to our interview with Tristan Yamada. Hey everyone Today on the show we have Tristan who Mata from labcoat agents.com. Let me tell you about Tristan. Now Tristan, he’s actually a legend in the real estate community. I’m gonna tell you a little bit more about him. Specifically,

Welcome to the August episode of Learn With A Lender with Joel Schaub of Guaranteed Rate! In this episode Joel talks how his daily disciplines have evolved over time but he believes his consistent actions could be adopted by any real estate agent. Joel points out how important it is for agents to stop selling and start educating. He discusses rates and how the 30 year fixed are currently the lowest in history. Joel also talks about team-building and how agents should plan for the future. If you’d prefer to watch this interview, click here to view on YouTube! Joel can be reached at joel@rate.com and 773.654.2049. Transcript D.J. Paris 0:00On this episode of Keeping it real is brought to you by Joel Schaub at guaranteed rate. As a realtor it’s important to partner with only the most trusted name in mortgage lending. Joel has 1000s of satisfied clients and gives $1,500 of his commission back to your buyers on every closing. He is known for his ability to close even complex deals start to finish in only 14 days to learn what 1000s of others already know. Make a note to call Joel at 773-654-2049 or email joel@rate.com Guaranteed Rate is an equal housing lender licensed in all 50 States Consumer Access Number 2611 And now on with the show. Welcome everyone to another episode of Keeping it real the largest podcast in the country made by real estate agents and for real estate agents. My name as always is DJ Paris. I am your guide. I’m your host through the show. And today once again is our monthly series learn with a lender with Joel Schaub from guaranteed rate. Now, let me tell you about Joel, if you’re new to our show, Joel is the vice president of lending at guaranteed rate. And he’s been doing loans at a high level since 2003. And he’s got to that level because of specifically what he does for agents and buyers, which is that he gives back part of his commission to the buyer on every transaction. Now last year alone Joe gate Joe gave back over $291,000 in closing costs to buyers who worked with him and that puts Joe’s volume in the top 1/10 of 1% of all loan officers nationwide. There’s over 400,000 loan officers in the country. Joel is ranked number 137. This year to date, he has done 306 transactions. That is this highest amount he’s ever done in his entire career year to date. And that is put him just under 111 million in production for the year he’s on pace to close out 2020 at over 500 transactions. Now if you’re looking for a loan officer, we could not more highly recommend Joel he’s the very, very best we’ve ever worked with Joel can be reached. And by the way, no matter what state you’re in, Joel would love to talk to you. So anywhere in the United States have reached out to him. If you’re looking for a lender he can be reached at joel@rate.com Again, joel@rates.com. Or you can shoot him a text message or call him directly at 773-654-2049. Let’s say hello to the biggest Cubs fan. I know Joel Schaub Joel Schaub 2:49a thanks so much DJ hitting all those numbers. None of it means anything. I really love this where we can give back. We can teach agents and actually have a conversation. So it was cool to hear all the numbers. And sometimes when I hear him like 500 transacti...

In this episode, Albert Garibaldi, a top producer in California, shares how he built his career over 23 years. Albert focuses on how he overcame learning disabilities to achieve the highest levels of success as a real estate agent. Albert also walks us through his priorities in life and how they fuel his discipline in business. Albert, a best-selling author, also discusses newest book is “Passion Punch for Success” and his PUNCH formula for unstoppable growth and momentum! Click here to purchase Passion Punch for Success, which will help take you to the next level in your real estate career!  If you’d prefer to watch this interview, click here to view on YouTube! Albert Garibaldi can be reached at 408.309.7206 and agaribaldi@theagencyre.com Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet. Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee Oh gee, oh podcast.com for your special discount, and now on with the show. Hello, and welcome to another episode of Keeping it real, the largest podcast made by real estate agents. And for real estate agents. My name is DJ Paris. I am your guide and host through the show. And in just a moment, we’re going to be speaking with Albert Garibaldi from the agency. Before we get to Albert, I wanted to tell everyone that if you’re new to the show, we just crossed over our 200th episode. And we couldn’t be more proud and also grateful for everyone who is listening to this right now. Because you are the reason we have continued to grow this podcast and become more popular here in the real estate industry. And our whole mission is to help agents learn from the other agents that are at the very, very top. And we want to thank you for continuing to support our show. And if you are new, realize we have 200 other episodes, you can go back and listen to and learn from all these other top Mavericks that we’ve had on the show over the years. Easiest way to do that is to visit our pod, visit our website, which is a keeping it real pod.com. So again, keeping it real pod.com. We even have all of our monthly series broken up there. So you want to hear all of the learning with the lender series or the coaching moments or the Monday market minutes. They’re all there for you or just top producer interviews. It’s all there. So guys, thank you so much for 200 episodes. Thank you for telling a friend and thank you for continuing to support us please also follow us on Facebook we can be found@facebook.com forward slash keeping it real pod. We do all of our episodes live there as well. So you don’t have to wait for these episodes. You can actually watch it live right on Facebook. So guys, thanks so much. And now on to our interview with Albert golf baldy. Right today on the show, we have Albert garibaldi,

Welcome to our monthly feature, Social Bootcamp With Gogo Bethke! In this episode, Gogo discusses customer reviews and organic search engine optimization. The difference between search engine marketing and organic search engine optimization is explained and Gogo provides tips on how to organically grow your business. She shares how she and her agents use four different platforms to get reviews from her clients and takes time to explain how any agent can implement this strategy for more reviews. If you’d prefer to watch this interview, click here to view on YouTube! Gogo Bethke can be reached at gogosrealestate@gmail.com and at her Instagram account. Purchase Gogo’s Bootcamp by clicking here – Keeping It Real Podcast listeners get a discount! Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country and her step by step training program will take your social media game to the next level. Keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the show Welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show and today, once again is our monthly series social boot camp with gogo Beth key. Now if you’re new to the show, let me tell you about go go no, go go Beth. He came to the United States in 2003. To build her American dream she was broke. She had no real estate experience no sphere of influence barely spoke English, and only had $6 to her name, so it left her with nothing else but Facebook to help build her business which is where she started. Now. She created gogos real estate and began her real estate career and with the power of social media gogo has sold over 65 million in real estate transactions. She shares the good, the bad, and the ugly of real side of real estate and her honest snippets into her daily life has earned her 10s of 1000s of social media followers and in the real estate community, she has earned the nickname The Queen of social media. Now after being asked to present at various conferences and events with realtors. She built her own social media Bootcamp for realtors called gogos bootcamp. Now today she has a team of almost 150 agents nationwide, and her goal is to help as many agents as possible make a name for themselves in real estate utilizing the tips and strategies of top social media influencers. Now if she can do it, this girl from Transylvania Romania with no formal US education, no sphere of influence, no money, and no experience and also having a really thick accent. Anyone else can do it as well. I’d like everybody to do two quick things before we start our show. Or keep these in mind to do these after the show ends. Follow number one, follow go go on Instagram, which is at gogos Gee,

Welcome to another episode of Fireside with Facebook! In this episode Scott Shapiro from Facebook’s Real Estate Group discusses Stories on Facebook, Instagram and Messenger and how real estate agents should best utilize these tools in their business. We reveal best (and worst) practices for how to increase engagement and reach. Last, Scott advises agents to research how big brands use Stories to gather inspiration for creating your own content. Also, Facebook just launched their own dedicated website aimed at helping real estate professionals use their tools, Click here to see Facebook’s Real Estate Agent Guide!  If you’d prefer to watch this interview, click here to view on YouTube! Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount, and now on with the show. Welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide, and host through the show and today is our regular series called Fireside Chat with Facebook. Now we have teamed up with the real estate team at Facebook to produce episodes designed to help real estate agents better utilize Facebook and their suite of tools like Instagram, WhatsApp, and we have Scott Shapiro from Facebook corporate with us as our guest. Let me tell you a little bit about Scott Scott Shapiro is a senior client partner on the real estate team at Facebook, where he focuses on engaging with key clients and their ecosystem partners to develop marketing solutions and strategies to drive their businesses forward. In addition to the client partner role, Scott also serves as the industry relations liaison between the Facebook real estate sales team and the real estate industry helping to educate agents, brokers and leaders on Facebook’s platforms and best practices. But prior to joining Facebook, Scott was a sales executive at ABC, where he also participated in a sales advisory role acting as a consultant for the digital and the sports teams. Scott, welcome back to keeping it real and our Fireside Chat with Facebook. Scott Shapiro 1:57Thanks, CJ. It’s funny, as you’re reading all that I’m like, wow, that’s lengthy, I might have to give you a new edited version to cut that down. D.J. Paris 2:05I think it’s really important. Well, I think it’s important for people to hear your background and you know, you had a career prior to to Facebook, we were just talking offline, where today we’re going to be talking about stories and across the Facebook’s suite of tools. And we were asked, as Scott was mentioning at ESPN uses stories and most brands do and so he was actually even referencing some previous previous work around it. So I think it’s important for people to know where you come from and who you are. But most importantly, I think it’s just amazing that Facebook also has a real estate division,

In this episode Michael Hellickson, the founder and President of Club Wealth® Coaching and Consulting, talks about the beginning of his career in real estate and how he rose to become a top 1% agent before graduating high school. Michael emphasizes the importance for teams to hire correctly and how to create a culture that attracts top talent. He shares three tips for agents he used in the 2007 market crash and what he suggests for what agents can do during the pandemic – first cut expenses, second stockpile cash and third keep your foot on the gas. Last, Michael talks about Club Wealth® Coaching and Consulting and how you can use three different services they offer for free. Visit ClubWealth to see all the real estate agent resources they offer! If you’d prefer to watch this interview, click here to view on YouTube! Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet. Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee, oh gee, oh podcast.com for your special discount, and now on with the show. Hello, and welcome to another episode of Keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris, I am your guide, and host through the show. And in just a moment, we’re going to be speaking with club wealth founder Michael hellicksen. But before we get to Michael, we just wanted to tell everybody, guess what we just crossed over our 200th episode. And we remind everyone whether you’re new to the show, or even if you’ve been with us for years and years listening, that we have this giant library now of content. And that was the idea when I first started this podcast was to create this list of stories from top producers so that agents nationwide could learn from the people at the very top of the mountain. So guys, now we have 200 episodes. So please go back through some of this information is so timeless. It applies whether we did the interview five years ago or just today. So go back and listen. And remember to also tell a friend, think of one other real estate agent that could benefit from listening to this show. And you think it could help their business and send them a link you can find us at keeping it real pod.com Every episode we have is there. So please visit the website and check those out. And now on to our interview with Michael hellicksen. All right, today on the show we have Michael hellicksen from club wealth.com. Let me tell you about Michael. Now Michael has been selling real estate for over 20 years listing and selling over 100 homes per month and carrying over 750 active and pending listings. At one point he began his real estate career in 1991 has been among the top 1% of all agents nationally before he even this is incredible before he even graduated high school. At the pinnacle of his sales career Michael and his team were literally number one nationwide out of over 1 million real estate agents and teams. In addition to the posting big numbers and retail and reo. Michael is considered by most to be the number one short sale expert in the world. I’m gonna say that again. He is considered to be the number one short sale expert in...

Welcome to another episode of Coaching Moments With Ryan D’Aprile from D’Aprile Properties! In this episode, Ryan discusses what our listeners should be doing right now to prepare for the spring 2021 market. Ryan suggests that despite how busy agents are currently, they should spend a minimum of an hour each day reviewing their business plan and pipeline. He also reminds agents that effort beats out talent in real estate and that consistent disciplined daily action will advance your business more than any other approach. Last, Ryan talks about goal setting and how to incorporate purpose in your life and career. If you’d prefer to watch this interview, click here to view on YouTube! Ryan D’Aprile can be reached at 312.590.6416 and ryan@daprileproperties.com. Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the show Welcome to keeping a real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show and today is our monthly coaching moments with Ryan de April. Now if you’re not familiar with Ryan, if this you’re new to the show, he comes on every single month to give our listeners and our viewers a coaching moment and a coaching session. So let me tell you about Ryan Ryan Day April is a progressive thought leader focused on providing for his agents and staff at depot properties. His strengths are his motivational skills, his coaching style and his dedication to training. He has 14 offices throughout Chicagoland and is also in Wisconsin, Indiana and Michigan with hundreds and hundreds of top brokers as April properties as a coaching company with eight strategic coaches who work week in and week out with every agent individually focused on business planning, coaching and accountability. If you’d like to take your career to the next level, or if you’re just not getting the attention you need, check out the April properties visit the April properties.com. Welcome once again, Ryan D’Aprile 1:50Ryan. Thanks, TJ. Thanks for having me. Appreciate it. D.J. Paris 1:54For our viewers, Ryan is in a room where the lighting isn’t great. So you’re seeing a shadow Ryan. So bear with us as we get through. But we’re going to be doing a presentation here for our listeners we’re going to be describing the slides will be showing here and in a moment. But Ryan, welcome once again to the show. Ryan D’Aprile 2:11Thanks, TJ. Appreciate appreciate you having me. And are you able to see the slideshow? I have. D.J. Paris 2:15We are. We are we are so what we’re for our listeners were this is a slideshow Ryan’s going to be describing about coaching,

In our August episode of Monday Market Minute with Carrie McCormick of @Properties, Carrie talks about recent trends and what she’s telling her buyers and sellers in a low-interest rate environment (with low inventory). She shares how she uses InfoSparks to see the history of a local markets to educate her clients. Last Carrie discusses the rental market shift and how agents can build this into their business. If you’d prefer to watch this interview, click here to view on YouTube! Carrie can be reached at carrie@atproperties.com or by phone at 312.961.4612. Please follow Carrie on Instagram by clicking here. Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country and her step by step training program will take your social media game to the next level. Keeping it real listeners receive a special discount so please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the Show All right, welcome to keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show and today on the show is our monthly series The Monday market minute with Carrie McCormick from the Carrie McCormick Real Estate Group with at properties here in Chicago. Now Carrie is a top 1% Actually she’s a top 1% of 1% producer here in Chicago with over 20 years of experience helping buyers, sellers, investors and renters in fact, year to date. I just looked this up yesterday out of 44,000 real estate agents in the Chicagoland area. Carrie is currently ranked number 10 in production. She’s a true superstar and an expert in everything from first time homebuyers, veteran investors and luxury property sales. She also works with a lot of developers and is often chosen to represent their high end developments. So please visit Carrie at her website, which is Carrie McCormick R e.com and Carrie McCormack r e.com. And also follow her on Instagram, which is Carrie at Carey McCormick real estate. Once again, Carrie, welcome to the show. And for our viewers. It was a beautiful backyard and pool. Carrie McCormick 1:58Yes, I think I can see in my reflection but the swan floating. I don’t know if you guys can see it too. Yeah, yeah, we can. D.J. Paris 2:05That’s I bought one of those swans for my sister’s pool down in Florida. And so so just a quick funny story. So I bought the swan, which is like the real popular one, obviously, you have the same one. Then I also went out and bought a giant lobster, and a giant turtle and all three of those. They’re about the same size, they completely dwarfed her entire pool. And every every six months, I just buy a new one and send it to her. And she’s like enough with the pool toys. But so I love this one. Carrie McCormick 2:34Well, I have to get up to get a few more. Well, trust D.J.

Welcome to our monthly feature, Close-ing Time – in partnership with TheClose.com. In this episode Chris Linsell from The Close reminds our listeners of their new premium service, The Close Pro. Chris also shares his thoughts about the history and current state of housing discrimination. He explains what many agents miss about fair housing. Chris also believes agents should actively work as a consultant – to provide the best possible advice (even if it means talking a client out of a sale). Last, Chris provides suggestions on how to nurture long-term relationships with your clients by always thinking of their best possible interest instead of your commission. If you’d prefer to watch this interview, click here to view on YouTube! Chris Linsell can be reached at chris@theclose.com. https://theclose.com/ Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level. Keeping it real listeners receive a special discount so please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the show Hey, welcome to keeping your real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris and I am your guide and host through the show and today is our monthly series called closing time with Chris Lin sell from the close. Now this is a partnership between keeping it real and the clothes.com. Let me tell you about the clothes. Now the clothes.com is a kind of real estate website designed to give agents teams and brokerages actionable strategic insight from industry professionals. They cover real estate marketing, lead gen technology and team building strategies from the perspective of working agents and brokers who want to take their business to the next level, please visit the closed.com That’s th e c l o s e.com And subscribe to their newsletter so you can get notified every time they publish an article with us, as always is crystallin Sal, he is staff writer and real estate coach for the close. Now Chris is the closest resident expert on real estate topics ranging from marketing lead generation, transactional best practices and everything in between. He’s a licensed agent in the state of Michigan. Chris has been part of hundreds of transactions from modest real estate, sorry, modest rural starter homes to massive waterside compounds. When he isn’t writing, you’ll find Chris fly fishing or on the beach, as he was just telling me. But he does a lot of fly fishing in the trout streams of Michigan or also Chris performs on the stage at his local community theaters productions. Although I guess probably not very many of those recently. But Chris, welcome once again to keeping it real. We’re so excited to have you. Chris Linsell 2:26TJ glad to be back happy happy August. We made it made it through July I can’t believe it. D.J. Paris 2:32Look what’s going on new with the clothes. So last time, about a month ago, you I more recently launched the clothes Pro.