The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)
Summary: The Digital Marketing Podcast is hosted by Mat Siltala and Dave Rohrer. In each episode the goal is here to help educate business owners (small, midsize and enterprise) and those working in the ever changing digital marketing fields. Every episode will cover one marketing or business topic and try to give the listener actionable tips each time. Topics covered will include but not be limited to hiring, social media, content marketing, running a business, SEO, PPC, and much more.
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- Artist: Mat Siltala & Dave Rohrer
- Copyright: © 2020 The Business of Digital Podcast
Podcasts:
This episode digs into things a busy in-house digital marketing person or a small business owner can focus on right now to improve SEO. So give a listen and get 5 quick SEO tips to get things going!
As we are kicking off a new year the topic of business goals came up with the guys and thus became the topic! So no matter if it is Q1 2018 or Q3 2019, goals and direction for a business are important and we dig into some ideas to help you set them.
Scott Cowley joins this episode to talk about his question: "It's 2018 and I'm teaching starting next week. What should today's digital marketer be expected to know/have experience with coming out of college if they want to stand out?".
This week the guys are joined by guest Kenny Hyder and they continue the discussion of one of Kenny's Pubcon Vegas (2017) sessions - SEO vs. PPC (the ultimate throwdown battle royale!).
The guys wrap up 2017 by highlighting some books they really enjoyed. So give a listen for some ideas on marketing (related) books to read in 2018.
In this episode the guys take the idea of what they did in a past Pubcon session and bring it to life for the podcast. In this short version they focus on taking you through a series of examples of great examples of content marketing they came across in 2017.
This week the guys are happy to welcome Kenny Hyder to talk Affiliate Marketing, Affiliate Summit West (Las Vegas) and Google Local Service Ads.
The guys dig into some examples and ways to really leverage team building events, end of quarter parties and holiday parties for the business AND employees.
The guys start with a personal story and end with one but in the middle give you a ton of reasons why your business should leverage social media for customer service.
This week the guys dig into a bit of Pinterest history and Mat drops a number of optimizations that you can do to better leverage Pinterest.
The guys get to talk with Alison Stratten again but this time they tackle podcasting and how to do it while breaking all (or at least some) of the rules of podcasting.
In "Unique Ways to Do Keyword Research" the guys walk through some free and paid keyword research tools and some different ways to approach even doing it. So get your thinking cap on and join them for some different ways to go about (and reasons for) doing keyword research.
Alison Stratten of UnMarketing visits the show this week to talk about brand stories, brand lessons and the idea of UnMarketing Your Marketing.
Think before you type. If nothing else that is one way to avoid social media fails (mostly). For more ideas listen to the guys talk about news jacking, scheduled content, and other tips on how not to end up in a PowerPoint deck somewhere of other social media fails.
A great Tedx talk about PowerPoint spurs a discussion on how to better leverage the tool when speaking or giving internal presentations.
