OPTIMIZE with Brian Johnson | More Wisdom in Less Time

Get this: Scientists can bring people into a lab and have them hold a pen in their mouths in one of two different ways to elicit two very different outcomes. One group comes in and holds a pen between their lips. The other group holds the pen between their teeth. (Try it to feel the difference!)

We’re on a roll with the whole “embrace challenges on your epic quest!” theme so how about one more +1 on the subject? Malcolm Gladwell wrote a great book called David and Goliath in which he walks us through some fascinating stories that demonstrate the fact that sometimes what we perceive to be our greatest weaknesses can actually be turned into our greatest strengths. Scientists call these “desirable difficulties.” Imagine that, difficulties that are desirable.

Atul Gawande is a surgeon, writer, and public health researcher. He’s also an extraordinary, best-selling author of a number of books. Short story: Want to get things right? Use a checklist. Sounds too silly to work but… It does. Period.

What do you think is the most important, underappreciated muscle in your body? Think about that for a moment. What’s your guess?

Teresa Amabile is the Director of Research at Harvard Business School. It’s pretty much impossible to read a book on business, creativity, or happiness at work and not run into her research. She wrote this book with her husband, leading developmental psychologist Steven Kramer. In it, we learn the secret of joy, engagement and creativity at work. Hint: Small wins! On (important distinction) meaningful stuff.

First: Welcome to our 100th +1. It’s a special milestone. Kinda excited about it.

Peter Drucker is considered the father of modern management. This book was originally published in 1967. It’s *remarkably* well written and lucid. And, of course, packed with Big Ideas on how to optimize our effectiveness.

In our last few +1s, we’ve been chatting about reaching the Peak of our potential. What’s the alternative? Well, did you know that the Latin root of the word mediocre LITERALLY means to get stuck in the middle of a rugged mountain? Yep.

For those of you in the States celebrating today, Happy Independence Day. For everyone else around the world, Happy 4th of July!

I planned to read this book since Cal Newport referenced it in Deep Work. I finally did so in preparation to teach Productivity 101. It’s fantastic. If you’re a business leader or entrepreneur I think you’ll particularly enjoy it. Big Ideas we cover include the 4DX, the whirlwind, your Wildly Important Goals, Lag vs. Lead measures, the power of keeping score, and avoiding the blackhole of the magnificently trivial.

Imagine this: It’s your first day of art class. You signed up for an intro class on pottery. (Nice! Go you!) The teacher does something a little weird. He points to one half of the class and says, “On the last day of class I’m going to bring in a bathroom scale. You guys will get an ‘A’ if you produce 50 pounds of pots. A ‘B’ for 40 pounds. 30 pounds gets you a ‘C.’”

Brad Stulberg is a writer focused on health and the science of human performance. (Amy Cuddy calls him her favorite health and science writer.) Steve Magness is a coach to some of the top distance runners in the world. Together, they’ve written a super-engaging, quick-reading book on how to pursue growth in a healthy, sustainable way—aka, without burning out.

Continuing our theme of making TODAY (and every day!) a Masterpiece Day, let's take a quick look at Time Blocks. Gary Keller wrote The ONE Thing. He also created the largest real estate agency in the world. In his great little book, he tells us how important it is to ruthlessly focus on what’s most important—the key activities that drive the real results.

Josh Waitzkin is an extraordinary human. Ever heard of the movie Searching for Bobby Fischer? That’s the story of Josh life. Literally. After a childhood and young adulthood spent dominating chess, Josh then went on to master Tai Chi and became a World Champion. But what he REALLY became was a master of learning and peak performance.

In our last +1 we talked about Spinny Fingers and how to quickly regain our equanimity when life spins us around. Here’s another way. Mark Divine is a former Commander in the Navy SEALs. He tells us that in the chaos of war, elite SEALs are taught to “simplify the battlefield.”