The Social Strategy Podcast: Online Business | Social Media Strategy | Networking | Vernon Ross

  Would you like to know how to get massive media exposure?  What about getting on the front page of Yahoo Finance? That's what Jamie Tardy (Masters Now) did and she reveals how she was catapulted into massive popularity so quickly that it crashed her server.  We also talk about how to avoid that problem by switching to a dependable hosting plan. In addition, we cover blogging, podcasting and website strategies that you can use right now for your business. By the way, if you were thinking your blog is a business, I've got news for you, it's not!  Here's Why => Click the link   Your Blog is Not a Business Some Highlight From My Time with Jamie : * Why your blog isn't a business. * What collaborative intelligence is and why you should be using it. * Four elements of pitching prospect or guest for a show… this works for anything * The one little thing that's overlooked that helps you build your list and tons more … Resources and Links in this Episode Include: WP-Engine kept Jaime's site up the third time she got hit with traffic!  Check them out: WP Engine The Rich Switch – The Simple 3-Step System to Turn on Instant Wealth Using the Law of Attraction Think and Grow Rich – Napoleon Hill Entrepreneur on Fire with  John Lee Dumas Cynthia Sanchez – Oh so Pinteresting Podcast Natalie Sisson – from The Suitcase Entrepreneur  Rescue Time – Creates work life Balance a must have for bloggers (As a side note RescueTime will change your life)  Connect with Jaime: Tweet Jaime to say thanks to Jaime for this Interview – Click here to Tweet Jaime Twitter: @eventualmillionaire   Web  eventualmillionaire.com Facebook: facebook.com/eventualmillionaire MasterMind Template: Get the Mastermind Jaime used to start her mastermind Book Pre – Launch is Here My new book published by Morgan James Publishing – Master Your Message will be coming to a fine bookseller in your neighborhood officially on June 20, 2017! Use the Gumroad link below for the Early Bird Pre-Order.  I'm limiting the first batch to 500 copies.  Remember every Early Bird Preorder will get a chance to win an Amazon Echo Dot.   Check out all the details on the preorder page.  Just click the Pre-Order Box Early Bird Pre-Order  It's an exciting time in my life to have the honor of publishing a book with a traditional publisher. Watch this short video I created for you about the book. Click Above To Watch [kl_kudanileads_inline optin_id=”optin_2″]  Sponsor A Podcast Sponsoring a podcast can be a very effective way ...

How do you make a great first impression online? Did you know that what you are currently doing with pop-ups on your site could be wrong? We talk about why in this episode. If you ever wanted to know more about getting leads and how your site should be structured you have to listen to this episode. One of the things I  didn't mention below is considering a mastermind or getting involved in a mastermind group.  Over the past few weeks I've been meeting amazing people.  In our conversations there's a theme that's been constant with all of them and it's to surround yourself with like minded people. More specifically we talk about: * The four elements of winning site design. * Why you are losing customers in the first 2.5 seconds they visit your website. * The power of first impressions * How not to use social proof, and of course how to best use it and so much more … Smart Passive Income with Pat Flynn is one of the hottest podcast on iTunes right now. Pat Flynn is one of the most popular bloggers on the scene and a personal idol for me so when I had the chance to sit down with Pat for an interview it was heaven for me. You are going to learn so much in this episode that you should get a pin and paper seriously. I have about two full pages of notes from this interview so get ready for some great advise from one of the best around. Resources and Links in this Episode Include: SPI 046 : Building a Lucrative Business with No Ideas, No Expertise & No Money with Dane Maxwell SPI 078 : Rapid Audience Building For Accelerated Hypergrowth (From Scratch) – Landing Pages and Conversion Optimization SPI 082 : Getting Paid Before Building the Solution – From Research to Validation to Profit – A Listener Success Story Nathan Barry's Website: http://nathanbarry.com/ Lewis Howes: http://lewishowes.com Pop-up Domination:  The Pop-up used by Lewis Howes and Others – Click to See Pop-up Domination Books Mentioned: Made to Stick: Made to Stick the Book The Lean Start-up: Eric Reese http://theleanstartup.com/  Connect with Pat: Twitter: @PatFlynn   Web  Smartpassiveincome.com Facebook: facebook.com/smartpassiveincome My Favorite Lesson from Pat: Consider creating a Getting Started Page Thanks Pat! : Thanks for being an inspiration to us all! Did So how cool was that?  If you enjoyed this episode let me know by leaving a review or rating on iTunes or Stitcher Radio. Don't know how watch this video: How to leave a review on iTunes or Stitcher Please click the icon below to Rate,

How would you like to know the simple path to lifelong security? In this episode of The Social Strategy Podcast we speak with Jean Chatzky about her book Money Rules. Since this interview was done at the Financial Bloggers Conference I grabbed Jean when she had a free moment to talk about everything from the Government shutdown to why your business is not your retirement plan. It's a short talk but Jean really gives some great information so take a listen and make sure listen all the way through. There's going to be a chance for you to get something special at the end of the podcast. I had a great time speaking with Jean.  She was so approachable and very easy to talk to even though she's so well known.  So in the interest of full disclosure there was an interview that should have been setup beforehand but there were some crossed wires and things that happen when you try to schedule really busy people like Jean.  I was actually on the phone with the PR person when I saw Jean sitting there.  Now she could have said no I don't have time to talk to you right now or a number of things that would have been fine but she didn't which I think speaks to her character. [Disclaimer: None of the information in this podcast should be taken as financial advise or a recommendation and is for informational purposes only] In this episode we chat about: * Why small business owners are making a huge mistake when it comes to retirement. * 401 k's actually work.  Even for small business. * Advisors are good for you.  Jean explains what type of advisor you should seek out. I also address a couple of emails I received from people about Facebook pages and if you should use a personal page or a business page.  My answer may shock you so listen in to find out more.   Resources and Links in this Episode Include: Buy Jeans Book: Money Rules – The Simple Path to Lifelong Security Money School – It's Currently Sold Out – I'll update this post when the next session is ready to enroll students. Connect with Jean: Twitter: @jeanchatzky   Web  jeanchatzky.com Facebook: facebook.com/JeanChatzky My Favorite Lesson from Money Rules: Rule #88 on p.101 – Spend more time building a legacy than an inheritance.    You Rock Jean! : Thanks for taking the time to sit with me for a few moments to chat at Fincon13. Did You Enjoy That?  If you enjoyed this podcast let me know by leaving a review or rating on iTunes or Stitcher Radio Please click the icon below to Rate, Review & Subscribe I want to know what you think so please leave a comment in the comments section below. Transcripts are coming soon      

In this episode of The Social Strategy Podcast we get some awesome nuggets from Courtney Mckenzie.  Courtney is the creator of the business podcast Entrepreneur 2.0, the Founder and CEO of Crowned Public Relations.  She helps small business owners connect with their audiences online using new media strategies. In addition to all of her success she's a former Miss Jamaica  Intercontinental and Miss America contestant! Tune listen to this episode to and find out that Courtney is not just another pretty face. Specifically  in this episode we learn about: * Why the project section in LinkedIn is vital to landing new business * The Importance of surrounding yourself with likeminded people * Why research is your best friend in networking * Seeking out mentors – Why it's key to your success … and much more. Resources and Links in this Episode Include: 5 Friends No Entrepreneur can survive without Courtney's Mastermind: Masterclass Info Connect with Courtney @CeoCourtney  Or on the Web  courtneymckenzie.com Best Tweetable thing said in the interview: ” It helped me eat steak and lobster in college as opposed to ramen noodles”  Courtney Mckenzie  Books you should read: Power Stories by Valerie Khoo – Find it at powerstoriesbook.com    Rework – Get a free Audio Copy of Rework by Jason Fried  Just Click below Thanks: Courtney thanks so much for coming onto the podcast! Help the Show Succeed! If you love this podcast it would help me and I'll appreciate it if you Leave a Review on iTunes Please click above or the icon below to Rate, Review & Subscribe I want to know what you think so please leave a comment in the comments section below. Transcripts are coming soon      

In this episode of The Social Strategy Podcast I really enjoyed talking with Dixie Gillaspie AKA Dixie Dynamite.  Dixie is the author of Just Blow it Up – Firepower for Living an Unlimited Life and a companion book, Doses of Dynamite – Firepower for Capturing the Inspiration in Everyday Things. She is also a contributing author, along with Dr. Christian Guenette, Gillian Laura Roberts, Dr. Bernie Seigal, and others, to The Thought That Changed My Life Forever. Her success stories have been featured in books such as Go-Givers Sell More, by Bob Burg and John David Mann, and The Referral Engine, by John Jantsch of Duct Tape Marketing.  She's also shared the stage with the likes of Zig Zigler, Bob Burg, John David Mann, Sally Hogshead,  and Scott Ginsberg. I learned a lot in this interview and I'm sure you will too.  Plus we actually got kicked out of the place we were recording so you will have to listen to find out what happened. Specifically  in this episode we learn about: * The value of presence * How people confuse authenticity and transparency.  “How not to show up with your warts showing.” * Five Laws of Stratospheric Success – Explained  (From Bob Burg & John David Mann's  The Go Giver)  Resources and Links in this Episode Include: Dixie's Book : Just Blow it Up: Firepower for Living an Unlimited Life This book will fire you up and teach you how to blow past those things that are holding you back. Bob Burg's New Book: Adversaries into Allies: Win People Over Without Manipulation or Coercion Escaping the Overwhelm Spiral (13 minutes more of super coaching from Dixie) It's Best to Find Dixie on Facebook Dixie Dynamite Coaching Or on the Web http://dixiedynamitecoaching.com/ Looking for that “secret sauce” ? EXPLOSIVE Business Growth? Yup, here it is! : Dynamite U  Post mentioned by Dixie:  You're not blind and I'm not dumb Thanks Dixie Thanks Dixie I hope my audience learned as much I did. Coming Up  I'm attending FinCon2013 – Financial Bloggers Conference this week so look out for some amazing interviews in the weeks to come. Help the Show Succeed! If you love this podcast please take a minute to leave a rating and honest review of the podcast on iTunes. Help me move up in the rankings in New and Noteworthy and the podcast succeed.  I’m aiming for 100 5-star ratings before the end of the year! Please click the icon below to Rate, Review & Subscribe I want to know what you think so please leave a comment in the comments section below. Transcripts are coming soon   Music in this episode:  Jewel” (by ZOE.LEELA)    

In this episode of The Social Strategy Podcast I'm I get to chat with Michael Brito Senior Vice President of Social Business Strategy Edelman Digital.  Michael helps his clients transform their brands into media companies by implementing a social business strategy and operationalizes their content strategies. Michael was in town speaking with the Social: IRL which stands for Social: In Real Life as part of their speaking, training and conference services. I had great fun recording this quick interview and was able to get in one of my favorite questions to ask keynote speakers that always gets a great response.  You're going to have to listen to the podcast to find out! Pre-Order Michael's book: Your Brand, The Next Media Company How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships.  This book is not just another social media book it's really a step by step process that helps everyone from a consultant up to a large brand understand the best way to approach their content strategy. Specifically  in this episode we talk about * How to translate large brand content strategy into a small to medium size business. * The difference between content marketing and content strategy. * Should you have a content schedule? * The five characteristics that media companies have that brands large and small need to adopt Resources and Links in this Episode Include: The Slide Share of the presentation from today's workshop: Your Brand the Next Media Company Michael on Twitter @Britopian Or on the Web http://britopian.com Vernon on Twitter @RossPR Thanks Michael Thanks Michael for coming to St. Louis and really providing some great takeaways from the conference. Free Audio Book : Try Audible Now and GEt your Free Copy of   Coming Up  I'm attending FinCon2013 – Financial Bloggers Conference  – Keynotes that I'll be interviewing for the podcast are Pat Flynn from Smart Passive Income blog, Derek Halpern from Social Triggers, Jamie Tardy The Eventual Millionaire and Jean Chatzky financial editor for NBC’s TODAY show.  Last but not least David Siteman Garland from The Rise to The Top so look for those podcast coming up in the following weeks. Help the Show Succeed! If you love this podcast please take a minute to leave a rating and honest review of the podcast on iTunes. Help me move up in the rankings in New and Noteworthy and the podcast succeed.  I’m aiming for 100 5-star ratings before the end of the year! Please click the icon below to Rate, Review & Subscribe I want to know what you think so please leave a comment in the comments section below. Transcripts are coming soon Lastly a Special Shout Out This shout out goes to Ben Smith!  Ben thanks so much for all the things you did with helping bring Michael to St. Louis Music in this episode is from Amanda Palmer and can be found here: h...

In this episode of The Social Strategy Podcast I'm super excited to go over a success story with you that's very close to home.  My wife was laid off back in June rather unexpectedly.  Long story short she need to work her connections to find another job in the field that she works in.  So I created my LinkedIn Jobseeker's Checklist, it's a list of five things you need to do on LinkedIn to be successful.  In two weeks she went from very frustrated to extremely busy fielding all the calls and interviews she was able to book just following the five steps. Specifically  in this episode/training you will learn: * The top five things you need to do on LinkedIn. * The process of updating your profile. * The mindset you must have if this is going to work. * Just how many interviews she had and the outcome. * Plus so much more Resources and Links Mentioned in this Episode Include: Find me on Twitter @RossPR Download the Checklist: http://vernonross.com/Checklist Vista Print: Use this link to vist VistaPrint.com Moo Cards – People love these high quality cards find them here: Moo.com Thank You Sweetheart A special thanks to my wife for being teachable and teaching me more on how to be an effective trainer  Help the Show Succeed! If you haven’t done so already I would so much love it if you took a minute to leave a rating and honest review of the podcast on iTunes. In the beginning of the show I explained what happened iTunes (Hopefully the link will be live by the time you listen) clicking on the link below! It's extremely vital for the success of the show and I’m aiming for 100 5-star ratings before the end of the year! So Please click the icon below to Rate, Review & Subscribe This podcast wouldn't happen with out you so from the bottom of my heart Thank You! I want to know what you think so please leave a comment in the comments section below. Transcripts are coming soon Lastly a Special Shout Out This shout out goes to Pat Flynn.  Pat your guide to podcasting really helped get me through this and do it right the fist time.  Despite a ton of challenges like deleting my entire episode and having not just one but two guest have last minute issues that made them have to reschedule it all still worked out and I got it done.  You were a big help so Thanks!  Find Pat Flynn's guide to Podcast here: http://www.smartpassiveincome.com/how-to-start-a-podcast-podcasting-tutorial/