Add To Cart

In this installment of Channel IQ’s podcast, “Add to Cart,” Gian Fulgoni, co-founder and Chairman of ComScore Inc., provider of online research data, talks with Anthony about some of the topics that drive the data intelligence gathering and analysis that comScore provides. Anthony and Gian have a great casual conversation that includes dives into many insightful topics: Showrooming Mobile Marketplace Channel Shift Consumer Discretionary Spending Online Buying Patterns The Impact of the Internet on Advertising to the Consumer ...and more This is an engaging and entertaining half hour with Gian Fulgoni.  Enjoy the conversation and share it with your friends and co-workers.  Subscribe to “Add to Cart” today and never miss another segment!

In this Channel IQ “Add to Cart” segment, Anthony is joined by David Howell, expert in online brand protection, specifically in and around intellectual property and trademarks for over 13 years, managing brand protection for many of the top Fortune 100 companies.  In this segment we will be discussing the basics of: Domain Name Monitoring Website Content Protection Social Media Network Protection PPC/AdWord Bidding Monitoring Gray Market / Counterfeit Goods Anthony and David discuss how to recognize brand protection problems in your organization, and best practices for understanding how to address those issues either with your internal counsel or an external service provider.  David will be a regular guest on the Channel IQ podcast. In upcoming segments will take a deeper dive into each individual area of brand protection we discussed today. If you have ideas for segment topics or questions you would like addressed in an upcoming segment of “Add to Cart” please go to bit.ly/ciq-ps1 and share your thoughts.

In this segment, Anthony is joined by Danny Silverman, Director of Sales Strategy and Support from Etailing Solutions. Mr. Silverman takes a look at how manufacturers new to the ecommerce space can become quickly overwhelmed by the volatility of online pricing; and explores some solutions to overcoming this challenge. Mr. Silverman discusses a strategy that includes the following: Understand what’s happening in pricing, and where it is coming from Authorized dealer models Embracing ubiquitous distribution models Unintended distribution Pricing policy Supply chain And much, much more Etailing Solutions is an integrated eCommerce consulting agency. They help brands understand navigate and lead into the eCommerce space. They provide a basic range of service including size of prize, strategic consulting, all the way to tactical execution, analytics, sales support, and marketplace management. For more information about Etailing Solutions, visit their website, http://www.etailing-solutions.com

In this informative segment your host Anthony is Joined by Perry Reynolds, VP, Marketing + Trade Development for the International Housewares Association. Mr. Reynolds explains the IHA, their upcoming 2013 IHHS Show, March 2-5 in Chicago, and the benefit that the IHA has for Home + Housewares manufacturers and retailers.   The International Home + Housewares Show offers industry professionals the opportunity to see first-hand consumer lifestyle and product trends for all areas of the home, both inside and out, under one roof at McCormick Place, Chicago, IL. For more information about IHA or the IHHS show, visit: http://www.housewares.org/

  Everything You Ever Wanted to Know About a MAP Policy but Were Afraid to Ask... Whether your organization is currently managing a MAP (Minimum Advertised Price) policy, UPP (Universal Price Policy), or any other pricing policy; or is exploring the possibility of creating a pricing policy, this invaluable segment offers legal insight into how to create and manage effective pricing policy with respect to the internet. In this episode, learn the legal basics of pricing from Gene Zelek, partner at one of the nation’s top legal firms, Chicago-based Freeborn & Peters. Your Channel IQ host Anthony and Gene Zelek discuss the basics of a pricing policy, understanding the difference between a policy and a program, design and development, and keeping things legal; and Gene shares his knowledge as a pricing expert and prominent pricing policy creator for more than 70 leading manufacturers. This episode will keep you thinking and probably stir up some questions too. Ready For More? Have a listen to our new episode: MAP 201: Expanding your Policy.

Traditional retail and manufacturing landscapes are under siege, caught in the maelstrom of competitive brick assaults, ubiquitous cloud knowledge and purchasing power, social buyer exchanges ... yet opportunity for successful consumer engagements still abound in fact accelerate... just what is the new frontier for successful channel and consumer engagements... and who is winning, who is losing and why. In this episode, sponsored by Dealerscope, industry expert Peter Weedfald, former SVP and CMO of Circuit City, SVP of sales and marketing for Samsung Electronics, ViewSonics Corporation, and current President of GenOne Ventures joins your Add to Cart host, Anthony, to talk about challenges facing manufacturers and retailers online. 

Live from NAMM (National Association of Music Merchants) 2013 Annual Tradeshow in Anaheim, CA, our second episode of “Add to Cart” features Gina Bergmann, Sr. Director, Sales Operations and Strategic Accounts for QSC Audio Products speaks with Anthony about channel management challenges QSC faces, and how they meet those challenges head-on to support their retailers and consumers in the rapidly evolving eCommerce landscape. Other topics include: ensuring profitability, and the realizations that sometimes even the most vigilant manufacturers can contribute to their own channel problems. Along the way Gina and Anthony also discuss how Channel IQ has contributed to their channel management success. Enjoy! 

In this, our Inaugural edition of "Add To Cart", your Channel IQ host, Anthony Capozzoli interviews Frank Sadowski, CEO of NHT Audio, Consultant and former VP of Consumer Electronics, Amazon.com . In this interview Frank gives an insider look at the inner-workings of a growing Amazon.com, insights into the mind of Jeff Bezos, and a pointed look at how manufacturers can have a better relationship with Amazon.com; and with retailers and marketplace sellers on the site.