Summary: In this Channel IQ “Add to Cart” segment, Anthony is joined by David Howell, expert in online brand protection, specifically in and around intellectual property and trademarks for over 13 years, managing brand protection for many of the top Fortune 100 companies. In this segment we will be discussing the basics of: Domain Name Monitoring Website Content Protection Social Media Network Protection PPC/AdWord Bidding Monitoring Gray Market / Counterfeit Goods Anthony and David discuss how to recognize brand protection problems in your organization, and best practices for understanding how to address those issues either with your internal counsel or an external service provider. David will be a regular guest on the Channel IQ podcast. In upcoming segments will take a deeper dive into each individual area of brand protection we discussed today. If you have ideas for segment topics or questions you would like addressed in an upcoming segment of “Add to Cart” please go to bit.ly/ciq-ps1 and share your thoughts.
