Kellogg INSIGHT
Summary: Monthly audio reports from the Kellogg School of Management that provide ambitious business leaders the research and expertise needed to drive growth.
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- Artist: Kellogg School of Management
- Copyright: ℗ & © 2008 Kellogg School of Management
Podcasts:
Collaborating at a distance pays off
Collaborating at a distance pays off
Anticipate product performance through online discussions
Anticipate product performance through online discussions
Competing with superstars adversely affects performance
Competing with superstars adversely affects performance
When firms become the target of activists
When firms become the target of activists
The calculus of reciprocity
The calculus of reciprocity
Strategies for selling and buying in auctions
Strategies for selling and buying in auctions
When will a brand scandal spill over and how should competitors respond?
When will a brand scandal spill over and how should competitors respond?
When is it advantageous for a service-oriented firm to differentiate itself along service quality dimensions?
