Email Marketing Today

Sandy Carter and some members of her team join Ross and Matt on this episode of Email Marketing Today. Sandy is IBM's Vice President, SOA & WebSphere Marketing, Strategy and Channels, and recent guest on Listrak's webinar series. The response to her webinar has been tremendous so we invited Sandy to join us on a podcast to answer even more questions. She addresses the best ways to implement social media into your marketing mix, what to do if you make a mistake, and what you should look for when hiring an SEO specialist. You should be following Sandy's expert advice, so don't miss this podcast! Listen now.

Ross, Matt, and Brent use the email blunder created by A&W Rootbeer's marketing agency to discuss the importance of maintaining visibility across every subscriber and customer touch-point. If you can't see everything your customers will, big mistakes can happen. But, every mistake is an opportunity to build stronger relationships and this podcast focuses on how you can turn lemons into lemonade. Listen now.

Brandon Brophy, one of Listrak's account managers, joins Brent in the studio for a candid discussion on what they learned at MarketingSherpa's Email Summit. Brandon is a stats guy and he shares a lot of interesting data during this podcast! Listen now.

Ross, Matt, and Brent are back in the studio. Don't miss this podcast as the dynamic trio banter, share fascinating antidotes, and entertain the audience while providing important information that will help you overcome the challenges of implementing advanced features and best practices. They also discuss the need for everyone to attend Matt's deliverability webinar as someone asked him how to purchase CAN-SPAM compliant email lists. If you aren't sure what's wrong with that question, listen to this podcast and then sign up for the deliverability webinar immediately! Listen now.

You don't want to miss this episode! Peter Martin, Founder and CEO of Cactus Sky Communications, joins Ross, Brent, and Karen in Listrak's studio. Peter shares his insight into the importance of using email as a marketing tool, not a just sales tool. Your subscribers trust you enough to give you their email address - you must value that trust by emailing them useful, relevant information. If you are asking them to buy something in every email you send, they'll soon stop listening to you and the relationship will be broken. Listen now.

Matt and Brent welcome special guest Karen Nuss, one of Listrak's account managers, to the podcast series. Matt and Karen attended the Email Evolution Conference and brought back lots of exciting tips. If you weren't able to make it to Scottsdale for the show, or if you want a recap on some of the sessions you weren't able to attend, this 30 minute podcast discusses the most important take-aways from the conference. Now is the right time to be in the email marketing industry. Matt, Karen, and Brent discuss what you can do to drive prospects to your site using the email tools you already have in place. Listen now.

Ross, Matt, and Brent provide insight on what you should be doing differently to survive the recession. Instead of just reacting, stop and take a close look at your processes, short term thinking can lead to long term ramifications that have an even bigger negative effect on your business. Now is the time to focus on your messages and to implement best practices so you keep your audience engaged with each email you send. To find out how, listen now.

Ross proves once again that he is a master multi-tasker - even at 3:30 in the morning! In this podcast, Ross, Matt, and Brent discuss Gmail's rise in popularity, how its technology differs from other ISPs, and why email marketers need to pay attention so they reach their growing list of Gmail subscribers with emails that are delivered to the inbox intact. Listen now.

Listeners will enjoy this off-the-cuff discussion between Ross, Matt, and Brent as they talk about the latest news from Return Path and how it directly affects the deliverability of your messages. This candid discussion leads to tips on how email marketers can increase not only the deliverability of messages, but the responses they receive by doing some simple split testing prior to deployment. This 20 minute podcast is full of insightful information that can impact the success of your email campaigns. Listen now.

Ross, Brent, and Matt review Listrak's latest features, including an easier way to perform A/B split testing and a more efficient way to import segmentation data. They also discuss opening a can of worm holes, action hero shots, and Brent unveils the release data for Listrak's Event Triggered Messaging system - July '09!!! Listen now to learn more!

In this broadcast, Ross and Brent continue the discussion surrounding good list acquisition tactics and how poor practices negatively affect your reputation and deliverability. This session focuses on best practices for welcome messages and it ends with a surprising confession from Ross. You don't want to miss it!

In this broadcast, Ross, Matt, and Brent discuss online and offline list acquisition best practices and how your procedures directly impact the deliverability of your messages. The tips they offer are fresh and exciting, and you're sure to gain valuable insight into your list acquisition strategy and learn ways you can enhance and improve your processes.