Email Marketing Today

Ross, Matt, and Brent discuss five current trends that every email marketer should be doing. They offer up great tips on engagement, abandonment, sharing emails on social networks, testing campaigns, and the need to bury old bad habits - specifically removing the word "blast" from your email vocabulary. If you're still blasting messages to all of your subscribers instead of segmenting your audience to send relevant messages, you're killing your list. But don't worry - help is on its way! Listen to this podcast to learn more.

Chad White, research director at Smith Harmon and author of The Retail Email Blog, joins Ross, Brent, Matt, and Brandon is the study today to discuss his latest guide "The Retail Email Guide to the Holiday Season - Email Insights and Inspiration from Christmas Past to Plan your Christmas Future." In the guide, Chad provides tactics on how to make your emails stand out in the inbox, including using video and animated gifs - and strategies on how to turn readers into buyers. The holiday season is right around the corner, don't miss this episode!

This week, Brent, Matt, and Brandon discuss Listrak's latest white paper on building subscriber personas to increase the relevancy of email campaigns. By making up detailed individuals and creating emails targeted towards their specific needs, you can get relevant without spending hours mining your data. It's a new trick for your email marketing toolkit and it will save you a lot of time and hassle so don't miss this episode!

It's a full house in the studio today! Brandon Brophy, Listrak's deliverability analyst, joins Ross, Matt, and Brent to talk about Yahoo! And, Edwin and TJ, Ross' 16 and 17 year old cousins, give us a teenage perspective on communicating via email, text, and social networks. It's valuable insight into the teen market - don't miss it!

Brandon Brophy, Listrak's deliverability analyst, joins Matt Elliott and Brent Shroyer in the studio this week to talk about his recent blog post 'The Inactive Subscribers' (blog.listrak.com). Brandon also gives more insight into Listrak's initial findings in its Shopping Cart Abandonment study.

Ross, Matt, and Brent talk about the launch of Listrak Conductor and how it brings sophisticated, advanced technology into the mid market. Now, anyone can afford to send event triggered email messages. Listen to this podcast to learn how you can start engaging your audience at a level you never thought possible.

Ross, Matt, and Brent are back in the studio for an off-the-cuff discussion about current events at Listrak and in the email marketing industry. There is a lot of great info packed into this 20 minute podcast, including product launch information on Listrak Conductor, logistics about Listrak's move to a larger facility, and industry info on the Email Standards Project's Outlooks Broken - Let's Fix It. If you're not already involved in this project, listen to this podcast to learn how to take action.

Ross, Matt and Brent are back in the studio for Listrak's 20th recording! Spinning off of Wednesday's Webinar with Mark Brownlow, Ross, Matt and Brent discuss the issues of email campaigns commonly being marked as spam with popular email accounts such as Yahoo!, Hotmail and G-mail. Know where your e-mail campaigns are being delivered to in your recipients' account by tuning in to this week's Podcast.

Ross and Brent welcome Listrak's Director of Integration Services, Chris Felpel, to this week's broadcast. Chris provides valuable insight into how you can use Listrak's API to automate data synchronization across your entire organization and how you can use it to import subscribers into specific steps in Listrak Conductor. And Ross makes an exciting announcement at the end so be sure to listen to the entire podcast!

Ross, Matt, and Brent discuss a very exciting topic this week - our event triggered messaging feature, which we're calling Listrak Conductor. This is the first triggered email program available at mid-tier pricing so you can send emails like the pros at a fraction of the cost! They also announce the details of a special contest for our podcast listeners. You don't want to miss this one!

Ross and Brent welcome Brandon Brophy back to the studio as they share their viewpoints on the worst email salutations and how to overcome the dreaded and meaningless "Dear ,". They also talk about easy ways of adding social aspects to email campaigns that help you measure subscriber engagement.

Ross, Matt, and Brent are back in the studio and they have a lot to say today! This episode kicks off with Ross discussing his switch from Eudora to Outlook and why he found it necessary to unsubscribe from a number of email newsletters during the process, and why he was still receiving several of the newsletters after years of ignoring them. Next, Brent discusses lazy email habits that are not only annoying but damaging to the sender's brand as well. Don't miss this candid discussion. Listen now.

Ross, Matt, and Brent are back in the studio this week discussing the importance of interacting with your email subscribers. Email doesn't have to be, and shouldn't be, a one sided conversation. When used properly, email is one of the best tools you have to build lasting relationships with your audience. Tune into this podcast to learn how. Listen now.

Listrak 4.5 launched today and Listrak's experts Ross, Brent, and Brandon are in the studio discussing the new features. The six new profiling features top the list. Listrak 4.5 has three new engagement profiles - you can now automatically filter by last open, read, or click date - to help you filter your most active subscribers from your least active. It also have three new geographical profiles - country, region, and zip code - which automatically filter your subscribers by location. It's pretty exciting, so listen in to hear how you can put these profiling filters to good use! Listen now.

The studio is full today as Ross and Brent welcome Keri Palasz, Karen Nuss, and Brandon Brophy, three of our account managers, to the broadcast. They have been up to some pretty interesting things: they are currently researching shopping cart abandonment tactics by abandoning hundreds of online carts. It's early in the process but they have already started to notice some fascinating trends which they discuss in detail. They've also been putting this knowledge to good use and they're helping Listrak customers get incredible results through re-engagement campaigns. Hear what they have to say. Listen now.