Business901 show

Business901

Summary: Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. Joe Dager, owner of Business901 takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts. Are you marketing to the unprofitable masses? Marketing through a funnel of depletion is not only costly but ineffective. Lean Marketing establishes pull and allows you to develop and implement the Funnel of Opportunity.

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  • Artist: Joe Dager
  • Copyright: Copyright © 2017 Joseph Dager. All rights reserved.

Podcasts:

 Would you recommend a Dummies Book? I am! | File Type: audio/mpeg | Duration: 00:33:52

Natalie Sayer, the owner of I-Emerge, an Arizona-based global consultancy, and co-author of Lean For Dummies. Natalie began studying and applying Lean in the automotive industry, in the US and Mexico, before it was formally known as Lean. She has trained, coached, mentored and rolled up her sleeves to implement Lean in organizations ranging from Fortune 130 companies to micro-businesses. She brings a unique blend of people, process and cultural skills to every project. Natalie has a Bachelor of Mechanical Engineering, a Masters of Manufacturing Systems Engineering, is a graduate from Coachu, a professional speaker, a Six Sigma Black Belt, a Global Leadership Executive Coach and an actress. She is a passionate people person, who lives her life with the convictions that “there is always a better way”, “change won’t happen without the people”, “adjust yourself accordingly” and “learn from every life experience and move on. Enjoy the podcast! Would you like this Blog Feed delivered to your inbox? Purchase the Marketing with Lean Book Series receiving access to the online Lean Sales and Marketing Training at no additional charge.

 Would you recommend a Dummies Book? I am! | File Type: audio/mpeg | Duration: 00:33:52

Natalie Sayer, the owner of I-Emerge, an Arizona-based global consultancy, and co-author of Lean For Dummies. Natalie began studying and applying Lean in the automotive industry, in the US and Mexico, before it was formally known as Lean. She has trained, coached, mentored and rolled up her sleeves to implement Lean in organizations ranging from Fortune 130 companies to micro-businesses. She brings a unique blend of people, process and cultural skills to every project. Natalie has a Bachelor of Mechanical Engineering, a Masters of Manufacturing Systems Engineering, is a graduate from Coachu, a professional speaker, a Six Sigma Black Belt, a Global Leadership Executive Coach and an actress. She is a passionate people person, who lives her life with the convictions that “there is always a better way”, “change won’t happen without the people”, “adjust yourself accordingly” and “learn from every life experience and move on. Enjoy the podcast! Would you like this Blog Feed delivered to your inbox? Purchase the Marketing with Lean Book Series receiving access to the online Lean Sales and Marketing Training at no additional charge.

 Would you recommend a Dummies Book? I am! | File Type: audio/mpeg | Duration: 33:52

Natalie Sayer, the owner of I-Emerge, an Arizona-based global consultancy, and co-author of Lean For Dummies. Natalie began studying and applying Lean in the automotive industry, in the US and Mexico, before it was formally known as Lean. She has trained, coached, mentored and rolled up her sleeves to implement Lean in organizations ranging from Fortune 130 companies to micro-businesses. She brings a unique blend of people, process and cultural skills to every project. Natalie has a Bachelor of Mechanical Engineering, a Masters of Manufacturing Systems Engineering, is a graduate from Coachu, a professional speaker, a Six Sigma Black Belt, a Global Leadership Executive Coach and an actress. She is a passionate people person, who lives her life with the convictions that “there is always a better way”, “change won’t happen without the people”, “adjust yourself accordingly” and “learn from every life experience and move on. Enjoy the podcast! Would you like this Blog Feed delivered to your inbox? Purchase the Marketing with Lean Book Series receiving access to the online Lean Sales and Marketing Training at no additional charge.

 Let’s Talk Voice of Customer | File Type: audio/mpeg | Duration: 00:45:00

Robin Lawton (Author, Customer Strategist, Keynote/Motivational Speaker, Consultant, Teacher and Coach) says: The importance of language is often dismissed as “just semantics”. Unfortunately, the exchange of one word for another is usually not a minor matter. Poor word choice is a known cause of marital disharmony. One reason attorneys are paid so much is that they must take great care to use precisely the correct language to avoid unintended ambiguity. Semantics involves the meaning of words. Linguistics addresses the structure of language. Attention to both remains a largely untouched challenge but is necessary to understand the voice of the customer. Robin inspires, motivates, educates and equips his audiences and clients to do what they never thought possible. His passion, practicality and interactive presentation style create an unusual intellectual, emotional and genuine connection. His thought-leading principles are combined with humor and entertaining style to thoroughly engage his audiences. It’s probably why he was ranked #1 of 88 speakers by an international organization and rated top speaker at every multi-speaker event where he presents. Enjoy the podcast. For over 25 years, clients that have applied his paradigm-busting system have wowed their customers, risen to best-in-class, made dramatic improvements in business growth, saved millions of dollars and strengthened their leadership practices. Robin Lawton has been a long time favorite of mine. His book, Creating a Customer-Centered Culture: Leadership in Quality, Innovation, and Speed offers some valuable insights even though it was written 20-years ago. I still use it on a regular basis and find it valuable in assisting people to more service centered thinking. Would you like this Blog Feed delivered to your inbox? Considering taking the next step towards developing a customer–centered culture. Purchase the Marketing with Lean Book Series and receiving access to the online Lean Sales and Marketing Training at no additional charge.

 Let’s Talk Voice of Customer | File Type: audio/mpeg | Duration: 00:45:00

Robin Lawton (Author, Customer Strategist, Keynote/Motivational Speaker, Consultant, Teacher and Coach) says: The importance of language is often dismissed as “just semantics”. Unfortunately, the exchange of one word for another is usually not a minor matter. Poor word choice is a known cause of marital disharmony. One reason attorneys are paid so much is that they must take great care to use precisely the correct language to avoid unintended ambiguity. Semantics involves the meaning of words. Linguistics addresses the structure of language. Attention to both remains a largely untouched challenge but is necessary to understand the voice of the customer. Robin inspires, motivates, educates and equips his audiences and clients to do what they never thought possible. His passion, practicality and interactive presentation style create an unusual intellectual, emotional and genuine connection. His thought-leading principles are combined with humor and entertaining style to thoroughly engage his audiences. It’s probably why he was ranked #1 of 88 speakers by an international organization and rated top speaker at every multi-speaker event where he presents. Enjoy the podcast. For over 25 years, clients that have applied his paradigm-busting system have wowed their customers, risen to best-in-class, made dramatic improvements in business growth, saved millions of dollars and strengthened their leadership practices. Robin Lawton has been a long time favorite of mine. His book, Creating a Customer-Centered Culture: Leadership in Quality, Innovation, and Speed offers some valuable insights even though it was written 20-years ago. I still use it on a regular basis and find it valuable in assisting people to more service centered thinking. Would you like this Blog Feed delivered to your inbox? Considering taking the next step towards developing a customer–centered culture. Purchase the Marketing with Lean Book Series and receiving access to the online Lean Sales and Marketing Training at no additional charge.

 Let’s Talk Voice of Customer | File Type: audio/mpeg | Duration: 45:00

Robin Lawton (Author, Customer Strategist, Keynote/Motivational Speaker, Consultant, Teacher and Coach) says: The importance of language is often dismissed as “just semantics”. Unfortunately, the exchange of one word for another is usually not a minor matter. Poor word choice is a known cause of marital disharmony. One reason attorneys are paid so much is that they must take great care to use precisely the correct language to avoid unintended ambiguity. Semantics involves the meaning of words. Linguistics addresses the structure of language. Attention to both remains a largely untouched challenge but is necessary to understand the voice of the customer. Robin inspires, motivates, educates and equips his audiences and clients to do what they never thought possible. His passion, practicality and interactive presentation style create an unusual intellectual, emotional and genuine connection. His thought-leading principles are combined with humor and entertaining style to thoroughly engage his audiences. It’s probably why he was ranked #1 of 88 speakers by an international organization and rated top speaker at every multi-speaker event where he presents. Enjoy the podcast. For over 25 years, clients that have applied his paradigm-busting system have wowed their customers, risen to best-in-class, made dramatic improvements in business growth, saved millions of dollars and strengthened their leadership practices. Robin Lawton has been a long time favorite of mine. His book, Creating a Customer-Centered Culture: Leadership in Quality, Innovation, and Speed offers some valuable insights even though it was written 20-years ago. I still use it on a regular basis and find it valuable in assisting people to more service centered thinking. Would you like this Blog Feed delivered to your inbox? Considering taking the next step towards developing a customer–centered culture. Purchase the Marketing with Lean Book Series and receiving access to the online Lean Sales and Marketing Training at no additional charge.

 Lean Sales and Marketing Blogshop Podcast | File Type: audio/mpeg | Duration: 35:23

The Business901 Blog is hosting an abridged version of our Leans Sales and Marketing online workshop. This is a podcast or the audio only version of the Monday through Saturday posts. Each day, the blog post includes a brief introduction, short video, workbook page and recommended reading. On Monday, February 11th, the program started and followed this outline for the week: Monday: Why Lean makes sense for Sales and Marketing Tuesday: Understanding Structure to deliver Value Wednesday: Customer Perspective on Value Thursday: Value Stream Mapping differs in Lean Marketing Friday: Lean Marketing methods for Flow and Pull Saturday: Seeking perfection in Lean Sales and Marketing Sunday: Lean Marketing Overview in 30 minutes Blogshop Description: Lean Sales and Marketing is about using PDCA (Plan-Do-Check-Act) through-out the marketing cycle with constant feedback from customers that can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to make a better decision. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value. Improving your marketing process does not have to constitute wholesale changes nor increased spending. Improving what you do and increasing the speed that you do it can result in an increase in sales and decrease in expenses. In Lean Marketing concept value streams differ from the more traditional approaches found in other mapping process. Its primary focus is not the discovery of waste but of process improvement with a very specific strategic intent, delivery of superior value for the execution of an organization’s value proposition. This means that the focus of the analysis must be on those segments and processes within those value streams that have the most substantial impact on the most important value drivers. Do remember, this is an abridged version of the 60-day program that is offered as part of the Lean Sales and Marketing Training at no additional charge when you purchase the Marketing with Lean Book Series.

 Lean Sales and Marketing Blogshop Podcast | File Type: audio/mpeg | Duration: 00:35:24

The Business901 Blog is hosting an abridged version of our Leans Sales and Marketing online workshop. This is a podcast or the audio only version of the Monday through Saturday posts. Each day, the blog post includes a brief introduction, short video, workbook page and recommended reading. On Monday, February 11th, the program started and followed this outline for the week: Monday: Why Lean makes sense for Sales and Marketing Tuesday: Understanding Structure to deliver Value Wednesday: Customer Perspective on Value Thursday: Value Stream Mapping differs in Lean Marketing Friday: Lean Marketing methods for Flow and Pull Saturday: Seeking perfection in Lean Sales and Marketing Sunday: Lean Marketing Overview in 30 minutes Blogshop Description: Lean Sales and Marketing is about using PDCA (Plan-Do-Check-Act) through-out the marketing cycle with constant feedback from customers that can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to make a better decision. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value. Improving your marketing process does not have to constitute wholesale changes nor increased spending. Improving what you do and increasing the speed that you do it can result in an increase in sales and decrease in expenses. In Lean Marketing concept value streams differ from the more traditional approaches found in other mapping process. Its primary focus is not the discovery of waste but of process improvement with a very specific strategic intent, delivery of superior value for the execution of an organization’s value proposition. This means that the focus of the analysis must be on those segments and processes within those value streams that have the most substantial impact on the most important value drivers. Do remember, this is an abridged version of the 60-day program that is offered as part of the Lean Sales and Marketing Training at no additional charge when you purchase the Marketing with Lean Book Series.

 Lean Sales and Marketing Blogshop Podcast | File Type: audio/mpeg | Duration: 00:35:24

The Business901 Blog is hosting an abridged version of our Leans Sales and Marketing online workshop. This is a podcast or the audio only version of the Monday through Saturday posts. Each day, the blog post includes a brief introduction, short video, workbook page and recommended reading. On Monday, February 11th, the program started and followed this outline for the week: Monday: Why Lean makes sense for Sales and Marketing Tuesday: Understanding Structure to deliver Value Wednesday: Customer Perspective on Value Thursday: Value Stream Mapping differs in Lean Marketing Friday: Lean Marketing methods for Flow and Pull Saturday: Seeking perfection in Lean Sales and Marketing Sunday: Lean Marketing Overview in 30 minutes Blogshop Description: Lean Sales and Marketing is about using PDCA (Plan-Do-Check-Act) through-out the marketing cycle with constant feedback from customers that can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to make a better decision. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value. Improving your marketing process does not have to constitute wholesale changes nor increased spending. Improving what you do and increasing the speed that you do it can result in an increase in sales and decrease in expenses. In Lean Marketing concept value streams differ from the more traditional approaches found in other mapping process. Its primary focus is not the discovery of waste but of process improvement with a very specific strategic intent, delivery of superior value for the execution of an organization’s value proposition. This means that the focus of the analysis must be on those segments and processes within those value streams that have the most substantial impact on the most important value drivers. Do remember, this is an abridged version of the 60-day program that is offered as part of the Lean Sales and Marketing Training at no additional charge when you purchase the Marketing with Lean Book Series.

 Management Matters to a Curious Cat | File Type: audio/mpeg | Duration: 37:00

John Hunter has been writing about management online since 1995. He has shared ideas on management via his blog, Curious Cat Management Improvement Blog, since 2005 and recently as the new author of the Dr. Deming blog hosted by the W.Edwards Deming Institute. In John’s new book, Management Matters: Building Enterprise Capability,  he looks at the ideas and principles of people like Dr. Deming, Ackoff, Ohno, Drucker, Scholtes, Joiner and others, explaining how to adopt them in your work. If you think, this book is a re-write of some old principles, I encourage you to listen to the podcast. John, though he credits the others, has fresh perspectives on how to integrate new technology and new ideas to manage organizations more effectively. You can listen to an a short portion of audio where John discussed adding two new deadly diseases of management: excessive executive compensation and an outdated intellectual property system, Dr. Deming’s 7 Deadly Diseases + 2. This section is not part of the podcast below. If John’s name sounds familiar, you might remember him from a previous podcast which turned into being: 2012 Podcast of Year–Deming with John Hunter. About the Deming Blog: John will explore Dr. Deming’s ideas on management by examining his works and exploring how the ideas are being applied in organizations today. While he was alive, Dr. Deming continued to learn and add to his management philosophy. The blog attempts to hold true to his ideas while also looking at how those ideas have been, and are being, extended and implemented. About John Hunter: John combines technology with management expertise to improve the performance of organizations. He has served as an information technology program manager for the American Society for Engineering Education, the Office of Secretary of Defense Quality Management Office and the White House Military Office. He has authored the Curious Cat Management Improvement Blog for years. If you are looking for a starting point in Lean, consider purchasing the Marketing with Lean Book Series and receiving access to the online Learning Lean at no additional charge.

 Management Matters to a Curious Cat | File Type: audio/mpeg | Duration: 00:37:00

John Hunter has been writing about management online since 1995. He has shared ideas on management via his blog, Curious Cat Management Improvement Blog, since 2005 and recently as the new author of the Dr. Deming blog hosted by the W.Edwards Deming Institute. In John’s new book, Management Matters: Building Enterprise Capability,  he looks at the ideas and principles of people like Dr. Deming, Ackoff, Ohno, Drucker, Scholtes, Joiner and others, explaining how to adopt them in your work. If you think, this book is a re-write of some old principles, I encourage you to listen to the podcast. John, though he credits the others, has fresh perspectives on how to integrate new technology and new ideas to manage organizations more effectively. You can listen to an a short portion of audio where John discussed adding two new deadly diseases of management: excessive executive compensation and an outdated intellectual property system, Dr. Deming’s 7 Deadly Diseases + 2. This section is not part of the podcast below. If John’s name sounds familiar, you might remember him from a previous podcast which turned into being: 2012 Podcast of Year–Deming with John Hunter. About the Deming Blog: John will explore Dr. Deming’s ideas on management by examining his works and exploring how the ideas are being applied in organizations today. While he was alive, Dr. Deming continued to learn and add to his management philosophy. The blog attempts to hold true to his ideas while also looking at how those ideas have been, and are being, extended and implemented. About John Hunter: John combines technology with management expertise to improve the performance of organizations. He has served as an information technology program manager for the American Society for Engineering Education, the Office of Secretary of Defense Quality Management Office and the White House Military Office. He has authored the Curious Cat Management Improvement Blog for years. If you are looking for a starting point in Lean, consider purchasing the Marketing with Lean Book Series and receiving access to the online Learning Lean at no additional charge.

 Management Matters to a Curious Cat | File Type: audio/mpeg | Duration: 00:37:00

John Hunter has been writing about management online since 1995. He has shared ideas on management via his blog, Curious Cat Management Improvement Blog, since 2005 and recently as the new author of the Dr. Deming blog hosted by the W.Edwards Deming Institute. In John’s new book, Management Matters: Building Enterprise Capability,  he looks at the ideas and principles of people like Dr. Deming, Ackoff, Ohno, Drucker, Scholtes, Joiner and others, explaining how to adopt them in your work. If you think, this book is a re-write of some old principles, I encourage you to listen to the podcast. John, though he credits the others, has fresh perspectives on how to integrate new technology and new ideas to manage organizations more effectively. You can listen to an a short portion of audio where John discussed adding two new deadly diseases of management: excessive executive compensation and an outdated intellectual property system, Dr. Deming’s 7 Deadly Diseases + 2. This section is not part of the podcast below. If John’s name sounds familiar, you might remember him from a previous podcast which turned into being: 2012 Podcast of Year–Deming with John Hunter. About the Deming Blog: John will explore Dr. Deming’s ideas on management by examining his works and exploring how the ideas are being applied in organizations today. While he was alive, Dr. Deming continued to learn and add to his management philosophy. The blog attempts to hold true to his ideas while also looking at how those ideas have been, and are being, extended and implemented. About John Hunter: John combines technology with management expertise to improve the performance of organizations. He has served as an information technology program manager for the American Society for Engineering Education, the Office of Secretary of Defense Quality Management Office and the White House Military Office. He has authored the Curious Cat Management Improvement Blog for years. If you are looking for a starting point in Lean, consider purchasing the Marketing with Lean Book Series and receiving access to the online Learning Lean at no additional charge.

 Dr. Deming’s Seven Deadly Diseases + Two | File Type: audio/mpeg | Duration: 17:48

Dr. Deming and Curious Cat blog author, John Hunter has published a new book, Management Matters: Building Enterprise Capability that can be found on his website. I interviewed John about his book, which you will hear next week. I extracted a short portion of the audio where John discusses adding two new deadly diseases of management: excessive executive compensation and an outdated intellectual property system. If you are not familiar with Dr. Deming’s 7, I chose John’s description of the Dr. Deming’s diseases that he describes in, a Curious Cat Blog that contains a Dr. Deming video explaining the original 5. Lack of constancy of purpose Emphasis on short term profits – “creative” accounting, focus on quarterly profits Annual Performance Appraisals – management by objective, management by fear Mobility of management – [see Toyota for a great example of a company that operates on different principles - where the leadership has been with Toyota for decades] Running a company on visible figures alone – many important factors are “unknown and unknowable.” Excessive medical care costs Excessive legal damage awards swelled by lawyers working on contingency fees. If John’s name sounds familiar, you might remember him from a previous podcast which turned into being: 2012 Podcast of Year–Deming with John Hunter. About the Deming Blog: John will explore Dr. Deming’s ideas on management by examining his works and exploring how the ideas are being applied in organizations today. While he was alive Dr. Deming continued to learn and add to his management philosophy. The blog attempts to hold true to his ideas while also looking at how those ideas have been, and are being, extended and implemented. About John Hunter: John combines technology with management expertise to improve the performance of organizations. He has served as an information technology program manager for the American Society for Engineering Education, the Office of Secretary of Defense Quality Management Office and the White House Military Office. He has authored the Curious Cat Management Improvement Blog for years. If you are looking for a starting point in Lean, consider purchasing the Marketing with Lean Book Series and receiving access to the online Learning Lean at no additional charge.

 Dr. Deming’s Seven Deadly Diseases + Two | File Type: audio/mpeg | Duration: 00:17:48

Dr. Deming and Curious Cat blog author, John Hunter has published a new book, Management Matters: Building Enterprise Capability that can be found on his website. I interviewed John about his book, which you will hear next week. I extracted a short portion of the audio where John discusses adding two new deadly diseases of management: excessive executive compensation and an outdated intellectual property system. If you are not familiar with Dr. Deming’s 7, I chose John’s description of the Dr. Deming’s diseases that he describes in, a Curious Cat Blog that contains a Dr. Deming video explaining the original 5. Lack of constancy of purpose Emphasis on short term profits – “creative” accounting, focus on quarterly profits Annual Performance Appraisals – management by objective, management by fear Mobility of management – [see Toyota for a great example of a company that operates on different principles - where the leadership has been with Toyota for decades] Running a company on visible figures alone – many important factors are “unknown and unknowable.” Excessive medical care costs Excessive legal damage awards swelled by lawyers working on contingency fees. If John’s name sounds familiar, you might remember him from a previous podcast which turned into being: 2012 Podcast of Year–Deming with John Hunter.About the Deming Blog: John will explore Dr. Deming’s ideas on management by examining his works and exploring how the ideas are being applied in organizations today. While he was alive Dr. Deming continued to learn and add to his management philosophy. The blog attempts to hold true to his ideas while also looking at how those ideas have been, and are being, extended and implemented. About John Hunter: John combines technology with management expertise to improve the performance of organizations. He has served as an information technology program manager for the American Society for Engineering Education, the Office of Secretary of Defense Quality Management Office and the White House Military Office. He has authored the Curious Cat Management Improvement Blog for years. If you are looking for a starting point in Lean, consider purchasing the Marketing with Lean Book Series and receiving access to the online Learning Lean at no additional charge.

 Dr. Deming’s Seven Deadly Diseases + Two | File Type: audio/mpeg | Duration: 00:17:48

Dr. Deming and Curious Cat blog author, John Hunter has published a new book, Management Matters: Building Enterprise Capability that can be found on his website. I interviewed John about his book, which you will hear next week. I extracted a short portion of the audio where John discusses adding two new deadly diseases of management: excessive executive compensation and an outdated intellectual property system. If you are not familiar with Dr. Deming’s 7, I chose John’s description of the Dr. Deming’s diseases that he describes in, a Curious Cat Blog that contains a Dr. Deming video explaining the original 5. Lack of constancy of purpose Emphasis on short term profits – “creative” accounting, focus on quarterly profits Annual Performance Appraisals – management by objective, management by fear Mobility of management – [see Toyota for a great example of a company that operates on different principles - where the leadership has been with Toyota for decades] Running a company on visible figures alone – many important factors are “unknown and unknowable.” Excessive medical care costs Excessive legal damage awards swelled by lawyers working on contingency fees. If John’s name sounds familiar, you might remember him from a previous podcast which turned into being: 2012 Podcast of Year–Deming with John Hunter.About the Deming Blog: John will explore Dr. Deming’s ideas on management by examining his works and exploring how the ideas are being applied in organizations today. While he was alive Dr. Deming continued to learn and add to his management philosophy. The blog attempts to hold true to his ideas while also looking at how those ideas have been, and are being, extended and implemented. About John Hunter: John combines technology with management expertise to improve the performance of organizations. He has served as an information technology program manager for the American Society for Engineering Education, the Office of Secretary of Defense Quality Management Office and the White House Military Office. He has authored the Curious Cat Management Improvement Blog for years. If you are looking for a starting point in Lean, consider purchasing the Marketing with Lean Book Series and receiving access to the online Learning Lean at no additional charge.

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