Business901

The Retention (Improve) stage could also be called the Enhancement stage. For value leaders, the focus should be on enhancing value to sustain their leadership position. Extending the gap between the value an organization provides and the value provided by the nearest competitor can lead to best in market status. Value followers will want to improve those elements of the value creation and delivery system that will close the gap. This is when organizations need to enhance or improve their competitive value proposition in accordance to the directives of the market place. 5 Cs of Driving Market Share is a comprehensive program. It is not a project-by-project approach for reducing the costs of marketing activities, but rather an approach that seeks to enhance marketing’s effectiveness and efficiency. For organizations that have deployed Six Sigma or other quality initiatives, the 5 Cs approach provides a user friendly bridge for moving the quality focus from the manufacturing floor to the marketplace. Those seeking to become best in market must shift their focus from a product orientation to a market orientation, from an internal efficiency focus to an external focus. Best in market companies will be those that can make this transformation and make it soon. Dr. Eric Reidenbach the creator of this program has allowed me to offer the audio section of the program on the Business901 Blog this week. An outline of this weeks activities: Monday: Customer Identification Tuesday: Customer Value Wednesday: Customer Acquisition Thursday: Customer Retention Friday: Customer Monitoring If you would like to learn more about this program visit 5Cs of Driving Market Share. If you would like to purchase this program at a 50% discount for the next 7 days only, use the link below. Download 5 Cs of Driving Market Share

The Retention (Improve) stage could also be called the Enhancement stage. For value leaders, the focus should be on enhancing value to sustain their leadership position. Extending the gap between the value an organization provides and the value provided by the nearest competitor can lead to best in market status. Value followers will want to improve those elements of the value creation and delivery system that will close the gap. This is when organizations need to enhance or improve their competitive value proposition in accordance to the directives of the market place. 5 Cs of Driving Market Share is a comprehensive program. It is not a project-by-project approach for reducing the costs of marketing activities, but rather an approach that seeks to enhance marketing’s effectiveness and efficiency. For organizations that have deployed Six Sigma or other quality initiatives, the 5 Cs approach provides a user friendly bridge for moving the quality focus from the manufacturing floor to the marketplace. Those seeking to become best in market must shift their focus from a product orientation to a market orientation, from an internal efficiency focus to an external focus. Best in market companies will be those that can make this transformation and make it soon. Dr. Eric Reidenbach the creator of this program has allowed me to offer the audio section of the program on the Business901 Blog this week. An outline of this weeks activities: Monday: Customer Identification Tuesday: Customer Value Wednesday: Customer Acquisition Thursday: Customer Retention Friday: Customer Monitoring If you would like to learn more about this program visit 5Cs of Driving Market Share. If you would like to purchase this program at a 50% discount for the next 7 days only, use the link below. Download 5 Cs of Driving Market Share

The Retention (Improve) stage could also be called the Enhancement stage. For value leaders, the focus should be on enhancing value to sustain their leadership position. Extending the gap between the value an organization provides and the value provided by the nearest competitor can lead to best in market status. Value followers will want to improve those elements of the value creation and delivery system that will close the gap. This is when organizations need to enhance or improve their competitive value proposition in accordance to the directives of the market place. 5 Cs of Driving Market Share is a comprehensive program. It is not a project-by-project approach for reducing the costs of marketing activities, but rather an approach that seeks to enhance marketing’s effectiveness and efficiency. For organizations that have deployed Six Sigma or other quality initiatives, the 5 Cs approach provides a user friendly bridge for moving the quality focus from the manufacturing floor to the marketplace. Those seeking to become best in market must shift their focus from a product orientation to a market orientation, from an internal efficiency focus to an external focus. Best in market companies will be those that can make this transformation and make it soon. Dr. Eric Reidenbach the creator of this program has allowed me to offer the audio section of the program on the Business901 Blog this week. An outline of this weeks activities: Monday: Customer Identification Tuesday: Customer Value Wednesday: Customer Acquisition Thursday: Customer Retention Friday: Customer Monitoring If you would like to learn more about this program visit 5Cs of Driving Market Share. If you would like to purchase this program at a 50% discount for the next 7 days only, use the link below. Download 5 Cs of Driving Market Share

In the Acquisition (Analyze) stage you will use primarily the Competitive Value Matrix to guide you through the delivery of value delivery. An organization’s value is relative to that of its competitors. This is part of the buyers’ comparative calculus in assessing where to buy. The buyer is asking a simple question: “Is this brand worth it?” By understanding your organization’s competitive value proposition, leaders can make better decisions regarding market share growth. 5 Cs of Driving Market Share is a comprehensive program. It is not a project-by-project approach for reducing the costs of marketing activities, but rather an approach that seeks to enhance marketing’s effectiveness and efficiency. For organizations that have deployed Six Sigma or other quality initiatives, the 5 Cs approach provides a user friendly bridge for moving the quality focus from the manufacturing floor to the marketplace. Those seeking to become best in market must shift their focus from a product orientation to a market orientation, from an internal efficiency focus to an external focus. Best in market companies will be those that can make this transformation and make it soon. Dr. Eric Reidenbach the creator of this program has allowed me to offer the audio section of the program on the Business901 Blog this week. An outline of this weeks activities: Monday: Customer Identification Tuesday: Customer Value Wednesday: Customer Acquisition Thursday: Customer Retention Friday: Customer Monitoring If you would like to learn more about this program visit 5Cs of Driving Market Share. If you would like to purchase this program at a 50% discount for the next 7 days only, use the link below. Download 5 Cs of Driving Market Share

In the Acquisition (Analyze) stage you will use primarily the Competitive Value Matrix to guide you through the delivery of value delivery. An organization’s value is relative to that of its competitors. This is part of the buyers’ comparative calculus in assessing where to buy. The buyer is asking a simple question: “Is this brand worth it?” By understanding your organization’s competitive value proposition, leaders can make better decisions regarding market share growth. 5 Cs of Driving Market Share is a comprehensive program. It is not a project-by-project approach for reducing the costs of marketing activities, but rather an approach that seeks to enhance marketing’s effectiveness and efficiency. For organizations that have deployed Six Sigma or other quality initiatives, the 5 Cs approach provides a user friendly bridge for moving the quality focus from the manufacturing floor to the marketplace. Those seeking to become best in market must shift their focus from a product orientation to a market orientation, from an internal efficiency focus to an external focus. Best in market companies will be those that can make this transformation and make it soon. Dr. Eric Reidenbach the creator of this program has allowed me to offer the audio section of the program on the Business901 Blog this week. An outline of this weeks activities: Monday: Customer Identification Tuesday: Customer Value Wednesday: Customer Acquisition Thursday: Customer Retention Friday: Customer Monitoring If you would like to learn more about this program visit 5Cs of Driving Market Share. If you would like to purchase this program at a 50% discount for the next 7 days only, use the link below. Download 5 Cs of Driving Market Share

In the Acquisition (Analyze) stage you will use primarily the Competitive Value Matrix to guide you through the delivery of value delivery. An organization’s value is relative to that of its competitors. This is part of the buyers’ comparative calculus in assessing where to buy. The buyer is asking a simple question: “Is this brand worth it?” By understanding your organization’s competitive value proposition, leaders can make better decisions regarding market share growth. 5 Cs of Driving Market Share is a comprehensive program. It is not a project-by-project approach for reducing the costs of marketing activities, but rather an approach that seeks to enhance marketing’s effectiveness and efficiency. For organizations that have deployed Six Sigma or other quality initiatives, the 5 Cs approach provides a user friendly bridge for moving the quality focus from the manufacturing floor to the marketplace. Those seeking to become best in market must shift their focus from a product orientation to a market orientation, from an internal efficiency focus to an external focus. Best in market companies will be those that can make this transformation and make it soon. Dr. Eric Reidenbach the creator of this program has allowed me to offer the audio section of the program on the Business901 Blog this week. An outline of this weeks activities: Monday: Customer Identification Tuesday: Customer Value Wednesday: Customer Acquisition Thursday: Customer Retention Friday: Customer Monitoring If you would like to learn more about this program visit 5Cs of Driving Market Share. If you would like to purchase this program at a 50% discount for the next 7 days only, use the link below. Download 5 Cs of Driving Market Share

In the Value (Measure) stage of Driving Market Share, you will create a value model for each of your targeted product or markets. This value model is the voice of the market (VOM) that drives all operational and strategic initiatives undertaken by the organization. The VOM replaces agendas, hunches and strategic guessing as the guiding factor in growing market share. Value has been shown to be the best leading indicator of market share and top-line revenue growth. Learn how to use superior value creation and delivery to propel growth within the targeted product or markets. 5 Cs of Driving Market Share is a comprehensive program. It is not a project-by-project approach for reducing the costs of marketing activities, but rather an approach that seeks to enhance marketing’s effectiveness and efficiency. For organizations that have deployed Six Sigma or other quality initiatives, the 5 Cs approach provides a user friendly bridge for moving the quality focus from the manufacturing floor to the marketplace. Those seeking to become best in market must shift their focus from a product orientation to a market orientation, from an internal efficiency focus to an external focus. Best in market companies will be those that can make this transformation and make it soon. Dr. Eric Reidenbach the creator of this program has allowed me to offer the audio section of the program on the Business901 Blog this week. An outline of this weeks activities: Monday: Customer Identification Tuesday: Customer Value Wednesday: Customer Acquisition Thursday: Customer Retention Friday: Customer Monitoring If you would like to learn more about this program visit 5Cs of Driving Market Share. If you would like to purchase this program at a 50% discount for the next 7 days only, use the link below. Download 5 Cs of Driving Market Share Program

In the Value (Measure) stage of Driving Market Share, you will create a value model for each of your targeted product or markets. This value model is the voice of the market (VOM) that drives all operational and strategic initiatives undertaken by the organization. The VOM replaces agendas, hunches and strategic guessing as the guiding factor in growing market share. Value has been shown to be the best leading indicator of market share and top-line revenue growth. Learn how to use superior value creation and delivery to propel growth within the targeted product or markets. 5 Cs of Driving Market Share is a comprehensive program. It is not a project-by-project approach for reducing the costs of marketing activities, but rather an approach that seeks to enhance marketing’s effectiveness and efficiency. For organizations that have deployed Six Sigma or other quality initiatives, the 5 Cs approach provides a user friendly bridge for moving the quality focus from the manufacturing floor to the marketplace. Those seeking to become best in market must shift their focus from a product orientation to a market orientation, from an internal efficiency focus to an external focus. Best in market companies will be those that can make this transformation and make it soon. Dr. Eric Reidenbach the creator of this program has allowed me to offer the audio section of the program on the Business901 Blog this week. An outline of this weeks activities: Monday: Customer Identification Tuesday: Customer Value Wednesday: Customer Acquisition Thursday: Customer Retention Friday: Customer Monitoring If you would like to learn more about this program visit 5Cs of Driving Market Share. If you would like to purchase this program at a 50% discount for the next 7 days only, use the link below. Download 5 Cs of Driving Market Share Program

In the Value (Measure) stage of Driving Market Share, you will create a value model for each of your targeted product or markets. This value model is the voice of the market (VOM) that drives all operational and strategic initiatives undertaken by the organization. The VOM replaces agendas, hunches and strategic guessing as the guiding factor in growing market share. Value has been shown to be the best leading indicator of market share and top-line revenue growth. Learn how to use superior value creation and delivery to propel growth within the targeted product or markets. 5 Cs of Driving Market Share is a comprehensive program. It is not a project-by-project approach for reducing the costs of marketing activities, but rather an approach that seeks to enhance marketing’s effectiveness and efficiency. For organizations that have deployed Six Sigma or other quality initiatives, the 5 Cs approach provides a user friendly bridge for moving the quality focus from the manufacturing floor to the marketplace. Those seeking to become best in market must shift their focus from a product orientation to a market orientation, from an internal efficiency focus to an external focus. Best in market companies will be those that can make this transformation and make it soon. Dr. Eric Reidenbach the creator of this program has allowed me to offer the audio section of the program on the Business901 Blog this week. An outline of this weeks activities: Monday: Customer Identification Tuesday: Customer Value Wednesday: Customer Acquisition Thursday: Customer Retention Friday: Customer Monitoring If you would like to learn more about this program visit 5Cs of Driving Market Share. If you would like to purchase this program at a 50% discount for the next 7 days only, use the link below. Download 5 Cs of Driving Market Share Program

The first step in the 5 Cs of Driving Market Share is identifying specific products or markets that offer the organization its best options for growth. You will learn how to evaluate products and markets using metrics such as current market share, market growth rate and competitive intensity to assess the best targets for the organization. When completed, you will eschew the notion that a company can be everything to everybody, and instead focuses on key market opportunities. This occurs in the Define/Identification stage and differs from the more project-oriented approach that traditional Six Sigma uses. 5 Cs of Driving Market Share is a comprehensive program. It is not a project-by-project approach for reducing the costs of marketing activities, but rather an approach that seeks to enhance marketing’s effectiveness and efficiency. For organizations that have deployed Six Sigma or other quality initiatives, the 5 Cs approach provides a user friendly bridge for moving the quality focus from the manufacturing floor to the marketplace. Those seeking to become best in market must shift their focus from a product orientation to a market orientation, from an internal efficiency focus to an external focus. Best in market companies will be those that can make this transformation and make it soon. Dr. Eric Reidenbach the creator of this program has allowed me to offer the audio section of the program on the Business901 Blog this week. An outline of this weeks activities: Monday: Customer Identification Tuesday: Customer Value Wednesday: Customer Acquisition Thursday: Customer Retention Friday: Customer Monitoring If you would like to learn more about this program visit 5Cs of Driving Market Share. If you would like to purchase this program, use the link below. Download 5 Cs of Driving Market Share Program

The first step in the 5 Cs of Driving Market Share is identifying specific products or markets that offer the organization its best options for growth. You will learn how to evaluate products and markets using metrics such as current market share, market growth rate and competitive intensity to assess the best targets for the organization. When completed, you will eschew the notion that a company can be everything to everybody, and instead focuses on key market opportunities. This occurs in the Define/Identification stage and differs from the more project-oriented approach that traditional Six Sigma uses. 5 Cs of Driving Market Share is a comprehensive program. It is not a project-by-project approach for reducing the costs of marketing activities, but rather an approach that seeks to enhance marketing’s effectiveness and efficiency. For organizations that have deployed Six Sigma or other quality initiatives, the 5 Cs approach provides a user friendly bridge for moving the quality focus from the manufacturing floor to the marketplace. Those seeking to become best in market must shift their focus from a product orientation to a market orientation, from an internal efficiency focus to an external focus. Best in market companies will be those that can make this transformation and make it soon. Dr. Eric Reidenbach the creator of this program has allowed me to offer the audio section of the program on the Business901 Blog this week. An outline of this weeks activities: Monday: Customer Identification Tuesday: Customer Value Wednesday: Customer Acquisition Thursday: Customer Retention Friday: Customer Monitoring If you would like to learn more about this program visit 5Cs of Driving Market Share. If you would like to purchase this program, use the link below. Download 5 Cs of Driving Market Share Program

The first step in the 5 Cs of Driving Market Share is identifying specific products or markets that offer the organization its best options for growth. You will learn how to evaluate products and markets using metrics such as current market share, market growth rate and competitive intensity to assess the best targets for the organization. When completed, you will eschew the notion that a company can be everything to everybody, and instead focuses on key market opportunities. This occurs in the Define/Identification stage and differs from the more project-oriented approach that traditional Six Sigma uses. 5 Cs of Driving Market Share is a comprehensive program. It is not a project-by-project approach for reducing the costs of marketing activities, but rather an approach that seeks to enhance marketing’s effectiveness and efficiency. For organizations that have deployed Six Sigma or other quality initiatives, the 5 Cs approach provides a user friendly bridge for moving the quality focus from the manufacturing floor to the marketplace. Those seeking to become best in market must shift their focus from a product orientation to a market orientation, from an internal efficiency focus to an external focus. Best in market companies will be those that can make this transformation and make it soon. Dr. Eric Reidenbach the creator of this program has allowed me to offer the audio section of the program on the Business901 Blog this week. An outline of this weeks activities: Monday: Customer Identification Tuesday: Customer Value Wednesday: Customer Acquisition Thursday: Customer Retention Friday: Customer Monitoring If you would like to learn more about this program visit 5Cs of Driving Market Share. If you would like to purchase this program, use the link below. Download 5 Cs of Driving Market Share Program

In this Thursday edition of the Business901 Podcast, Mick Campbell co-founder and Managing Partner of OPPM International discusses the most recent book, The New One-Page Project Manager: Communicate and Manage Any Project With A Single Sheet of Paper. This replaces the first book and has a section on Agile Project management.  The One-Page Project Manager sets a new standard as an understandable and easy-to-apply organizational tool, allowing managers to summarize complex projects on a single information-rich page. The third book in the OPPM series, The One-Page Project Manager for Execution: Drive Strategy and Solve Problems with a Single Sheet of Paper describes how to combine the OPPM with the Toyota A3 report to create an enhanced, integrated management tool. About: Mick Campbell, MBA has 20 years of experience rooted in project management, innovation and technology, Mick helps individuals and organizations with leadership and communication to substantially improve project performance. Focusing on project innovation, Mick facilitates highly interactive sessions and workshops for PMI and AAPM certification requirements.

In this Thursday edition of the Business901 Podcast, Mick Campbell co-founder and Managing Partner of OPPM Internationaldiscusses the most recent book, The New One-Page Project Manager: Communicate and Manage Any Project With A Single Sheet of Paper. This replaces the first book and has a section on Agile Project management. The One-Page Project Manager sets a new standard as an understandable and easy-to-apply organizational tool, allowing managers to summarize complex projects on a single information-rich page. The third book in the OPPM series, The One-Page Project Manager for Execution: Drive Strategy and Solve Problems with a Single Sheet of Paper describes how to combine the OPPM with the Toyota A3 report to create an enhanced, integrated management tool. About: Mick Campbell, MBA has 20 years of experience rooted in project management, innovation and technology, Mick helps individuals and organizations with leadership and communication to substantially improve project performance. Focusing on project innovation, Mick facilitates highly interactive sessions and workshops for PMI and AAPM certification requirements.

In this Thursday edition of the Business901 Podcast, Mick Campbell co-founder and Managing Partner of OPPM Internationaldiscusses the most recent book, The New One-Page Project Manager: Communicate and Manage Any Project With A Single Sheet of Paper. This replaces the first book and has a section on Agile Project management. The One-Page Project Manager sets a new standard as an understandable and easy-to-apply organizational tool, allowing managers to summarize complex projects on a single information-rich page. The third book in the OPPM series, The One-Page Project Manager for Execution: Drive Strategy and Solve Problems with a Single Sheet of Paper describes how to combine the OPPM with the Toyota A3 report to create an enhanced, integrated management tool. About: Mick Campbell, MBA has 20 years of experience rooted in project management, innovation and technology, Mick helps individuals and organizations with leadership and communication to substantially improve project performance. Focusing on project innovation, Mick facilitates highly interactive sessions and workshops for PMI and AAPM certification requirements.