Marketing Smarts from MarketingProfs

Digital marketing and e-commerce expert Marsha Collier, author of 32 books, including eBay for Dummies, discusses how to manage customer relationships across channels, why behavior is more important than demographics, and what marketers can learn from successful eBay sellers.

SaneBox COO Dmitri Leonov discusses email overload and offers suggestions for marketers hoping to keep their emails from being funneled into the "Later" folder.

Marketer and educator C.C. Chapman and recent Internet marketing graduates and authors Temitayo Osinubi and Michelle Bassett discuss modern marketing education.

Gain insight into programmatic advertising and sponsored content from Daniel Bornstein, senior vice-president of media monetization and operations at Demand Media, a holding company that owns ehow, LIVESTRONG, and CRACKED.

TEDx speaker, "Dragon's Den" failure, and successful entrepreneur Tom Hunt explains how he doubled down on his less-than-auspicious turn on the BBC's "Dragon's Den" and won big in business.

Fitness expert, author, and YouTube personality Lucy Wyndham Read shares how she dominated the HIIT (high-intensity interval training) market through endorsements, social media marketing, content, and more.

Best-selling author Jonah Berger explains the hidden forces that shape people's behavior and shares insights from his latest book, Invisible Influence.

Janice Person, online engagement director at Monsanto, shares how blogger outreach and community engagement help the B2B company to overcome negative brand sentiment, misinformation, and outright trolling.

Book marketing and publicity expert Fauzia Burke has run campaigns for Mary Higgins Clark and Tom Clancy, among many others. Here, she shares tips from her recent book, Online Marketing for Busy Authors.

Tracy Rosecrans, SVP of marketing and product for Healthline media, explains how she used content, UX, and SEO to transform Healthline.com into the fastest-growing health information site in the US, with more than 40 million monthly unique views.

Global digital marketing influencer, strategist, and blogger Jeff Bullas offers up the secret to "growth hacking" and explains why it's valuable for big brands and smaller businesses alike.

NewsCred VP of Marketing Alicianne Rand discusses lead nurturing, content strategy, curation, and licensing.

"Millionaire Mentor" Dan Lok shares the story of how he overcame his early failures to grow a portfolio of successful businesses by mastering the power of marketing.

Marketing technologist and former energy industry marketer Virginie Glaenzer discusses sustainability, open source content, customer experience, and what it means to be an "awakened brand."

Story expert Ron Ploof explains how brands (B2B and B2C alike) can create more effective marketing pieces by applying the fundamentals of storytelling to their content marketing.