Marketing Smarts from MarketingProfs

Dale Beaumont, author, speaker, and founder of BriN (a business adviser powered by artificial intelligence) discusses the impact of AI on business and explains the changing landscape for marketers.

Simon Perkins, director of brand marketing at The Orvis Company, tells the story of how the oldest mail-order retailer in the United States evolved into an international outdoor lifestyle retailer with more than $340 million in annual sales.

Alicia Tillman, chief marketing officer of SAP Ariba, and Lisa Skeete Tatum, co-founder and chief executive officer of Landit, discuss enterprise branding, the importance of embracing a corporate mission, and women in leadership positions.

Hollywood-filmmaker-turned-brand-storyteller Vern Oakley provides tips and advice for marketers on how to use video to showcase the human side of their organization.

Branding consultant and former Global Director of Creative Strategy at Coca-Cola Daryl Weber shares insights from his book, Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands, and offers tips on how to forge emotional connections with your audience.

Ben Kaplan, senior director of mobile strategy and product at the American Cancer Society, discusses the mobile strategy that increased mobile app revenue 80% in 2016 for the organization.

Marketing strategist, educator, and best-selling author Mark W. Schaefer shares insights from his latest book, Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.

Many once-dominant brands find it tough to stay relevant today. Brand strategist Nicole Ertas offers tips for building a "free range" brand that reaches various types of buyers. She also discusses new buyer archetypes and how to appeal to each type.

Tips, tricks, and hacks for managing marketing projects from Nathan Ellering, the demand-generation lead at marketing calendar company CoSchedule and an instructor for the Marketing Project Management Essentials course from MarketingProfs.

Musician Peter Hollens built a following of more than 1.5 million YouTube subscribers through collaboration, a commitment to regular content, and audience feedback. The lessons he learned can help marketers build their own valuable audiences.

Inbound marketer Adithya Murali of Techwyse shares his secrets to creating highly personalized, targeted emails at scale that inspire people to reply and act.

A brand's name can make or break a business. Naming expert Mike Pile of Uppercase Branding shares his secrets for winning the high-stakes name game.

Nipul Chokshi of predictive analytics company Lattice Engines explains how account-based marketing can be scaled to work for companies with a large volume of target accounts, and offers advice for implementing ABM.

Christine Vermes, vice-president of marketing at sales and marketing analytics company Full Circle Insights, discusses funnel metrics and attribution, and how to measure marketing ROI in any industry, from software and technology to the game of polo.

Marcus Sheridan used blogging to turn his struggling pool business around. Now he's a content marketing consultant for some of the world's top companies. In this episode, Marcus offers a sneak preview of marketing secrets from his forthcoming book 'They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer.'