Marketing Smarts from MarketingProfs

Best-selling author Allison Maslan shares tips from her latest book, Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar.

B2B Marketing Forum speaker Clare McDermott, head of research at Mantis Research, gives Marketing Smarts listeners a sneak preview of her MarketingProfs B2B Forum presentation, "Give Them What They Want: Produce Original Research Your Audience C

In this special video episode of the Marketing Smarts podcast, Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares findings from GoToWebinar's recent report: Trends in B2B Content Engagement.

SAP Ariba's vice-president of influencer marketing, Amisha Gandhi, discusses the company's approach to building lasting relationships with industry influencers.

Cindy Klein Roche, chief marketing officer at security software company Cybereason, explains how innovative content marketing can achieve dramatic results in B2B industries.

Jay Baer and Daniel Lemin share insights from their new book 'Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.'

The VP of Marketing & Communications for ZERO - The End of Prostate Cancer discusses nonprofit marketing and explains how ZERO's community of champions (ZERO's Heroes) has helped those affected by the illness and drummed up support for rese

Crisis management master Melissa Agnes offers a sneak preview of her MarketingProfs virtual conference presentation, Crisis Ready: A Strategy for Building an Invincible Brand in an Uncertain World.

Content strategist, B2B Marketing Forum speaker, and author Jon Burkhart explains how brands can use constant curiosity to create "firecracker moments" for customers. He also shares the secret to knowing when to engage in real-time marketin

Michelle Cirocco, head of global marketing at demand generation company Televerde, shares how the company trains female inmates as sales professionals, and why it hosted the first TEDx event held inside an Arizona correctional facility.

Heike Young of Salesforce and Hilding Anderson of Publicis.Sapient share some surprising findings from new research on what shoppers want, based on a survey of 6,000 consumers and 1.4 billion e-commerce visits.

Bot Academy and Mixergy founder Andrew Warner chats with Kerry O'Shea Gorgone of MarketingProfs about how chatbots can enhance your marketing efforts.

Startup marketing expert David Cooperstein, founder of the agency Figurr, shares insight into how marketing for startups differs from enterprise marketing, the advantages of each, and the importance of customer experience to any marketing organizatio

'Bullseye Marketing' author and consultant Louis Gudema discusses the surprising disparity in marketing investment between software companies and other kinds of businesses, and offers advice on how marketing organizations can bridge that ga

SEO expert Jeremiah Smith of online marketing agency SimpleTiger discusses voice, AI, and other developments in search engine marketing, and shares tips for maximizing traffic and conversions.