How I Built This with Guy Raz show

How I Built This with Guy Raz

Summary: Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.

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  • Artist: NPR
  • Copyright: Copyright 2016-2019 NPR - For Personal Use Only

Podcasts:

 Burton Snowboards: Jake Carpenter | File Type: audio/mpeg | Duration: 2809

In 1977, 23-year-old Jake Carpenter set out to design a better version of the Snurfer, a stand-up sled he loved to ride as a teenager. Working by himself in a barn in Londonderry, Vermont, he sanded and whittled stacks of wood, trying to create the perfect ride. He eventually helped launch an entirely new sport, while building the largest snowboard brand in the world. PLUS for our postscript "How You Built That," how Jane Och solved the problem of guacamole turning brown, with a container that removes air pockets, the Guac-Lock.

 Bumble: Whitney Wolfe | File Type: audio/mpeg | Duration: 2576

At age 22, Whitney Wolfe helped launch Tinder, one of the world's most popular dating apps. But a few years later, she left Tinder and filed a lawsuit against the company alleging sexual harassment. The ensuing attention from the media – and cyberbullying from strangers – prompted her to launch Bumble, a new kind of dating app where women make the first move. Today, the Bumble app has been downloaded more than 20 million times. PLUS for our postscript "How You Built That," how Michelle Innis invented De-Fishing soap to freshen up her fisherman husband, and how it wound up in WalMart.

 Teach For America: Wendy Kopp | File Type: audio/mpeg | Duration: 2718

In 1989, college senior Wendy Kopp was trying to figure out how to improve American public schools. For her senior thesis, she proposed creating a national teaching corps that would recruit recent college grads to teach in underserved schools. One year later, she launched the nonprofit, Teach for America. Today, TFA has 50,000 alumni, a budget of nearly $300 million, and continues to place thousands of teachers across the country. PLUS in our postscript "How You Built That," how a game of Secret Santa led Chris Waters to create Constructed Adventures, elaborate scavenger hunts for all occasions.

 Stonyfield Yogurt: Gary Hirshberg | File Type: audio/mpeg | Duration: 3675

In 1983, two hippie farmers decided to sell homemade organic yogurt to help raise money for their educational farm in New Hampshire. As the enterprise grew into a business, it faced one near-death experience after another, but it never quite died. In fact it grew — into one of the most popular yogurt brands in the US. PLUS in our postscript "How You Built That," how Indiana Jones inspired Steve Humble to sell secret passageways for a living.

 Live Episode! Starbucks: Howard Schultz | File Type: audio/mpeg | Duration: 2958

During his first visit to Seattle in 1981, Howard Schultz walked into a little coffee bean shop called Starbucks and fell in love with it. A few years later, he bought the six-store chain for almost 4 million dollars, and began to transform it into a ubiquitous landmark, a "third place" between home and work. Today Starbucks is the third largest restaurant chain in the world, serving about 100 million people a week. Recorded live in Seattle.

 Southwest Airlines: Herb Kelleher | File Type: audio/mpeg | Duration: 2263

We're hard at work planning more live shows, so we bring you one of our favorites from last year: Southwest Airlines. In 1968, competitors sued to keep Herb Kelleher's new airline grounded. After a 3-year court fight, the first plane took off from Dallas. Today Southwest Airlines operates nearly 4,000 flights a day. PLUS in our postscript "How You Built That," how Monica Mizrachi and her son Solomon built EzPacking, a family business selling packing cubes.

 The Chipmunks: Ross Bagdasarian Jr. & Janice Karman | File Type: audio/mpeg | Duration: 3518

Years after his father created a hit singing group of anthropomorphic rodents called The Chipmunks, Ross Bagdasarian Jr. made it his mission to revive his dad's beloved characters. Over the last 40 years, Ross Jr. and his wife Janice have built The Chipmunks into a billion dollar media franchise – run out of their home in Santa Barbara, California. PLUS in our postscript "How You Built That," how Daniel Clark-Webster and his three friends came up with RompHim – a company specializing in male rompers.

 Barre3: Sadie Lincoln | File Type: audio/mpeg | Duration: 2881

Sadie Lincoln and her husband, Chris, had what seemed like the perfect life – well-paying jobs, a house in the Bay Area, two kids. But one day they decided to sell everything and start a new business called Barre3: a studio exercise program that blends ballet with pilates and yoga. Today, Barre3 has more than 100 studios across the country. PLUS in our postscript "How You Built That," how a husband-and-wife team experimented with fruit, spices and vinegar and came up with a gourmet ketchup line called 'Chups.

 VICE: Suroosh Alvi | File Type: audio/mpeg | Duration: 2443

We're hard at work planning our upcoming live show, so we bring you this favorite from the last year: VICE. Suroosh Alvi was a recovering addict when he started a scrappy underground magazine in Montreal. It grew into a multi-billion dollar company that has shaken up the world of journalism. PLUS in our postscript "How You Built That," we check back with Kent Sheridan of Voila Coffee, a company aiming to make instant coffee with the quality of a four-dollar pour over.

 Live Episode! Reddit: Alexis Ohanian & Steve Huffman | File Type: audio/mpeg | Duration: 3220

With $12,000 and a mascot named Snoo, two former college roommates designed a web site they hoped would become "the front page of the Internet." Today, despite growing pains, personal issues and persistent trolls, Reddit has over 300 million monthly users and is valued at 1.8 billion dollars. Recorded live in San Francisco.

 Airbnb: Joe Gebbia | File Type: audio/mpeg | Duration: 2682

We're hard at work planning our upcoming live show, so we bring you this favorite from the last year: Airbnb. A chance encounter with a stranger gave Joe Gebbia an idea to help pay his rent. That idea grew into a company that now has more rooms than the biggest hotel chain in the world. PLUS in our postscript "How You Built That," we check back with Michael Vennitti of TP Foam, a company that came up with a way to squelch the smell of trash.

 Edible Arrangements: Tariq Farid | File Type: audio/mpeg | Duration: 2986

When Tariq Farid was 12, he emigrated from Pakistan to the U.S. – and quickly found a job at a local flower shop. Eventually he opened his own shop, which eventually led to the crazy idea to make flower bouquets out of fruit. Edible Arrangements has now bloomed into a franchise of nearly 1300 locations with an annual revenue of $600 million. PLUS in our postscript "How You Built That," how the Seattle-based clothing company, Five12, is making athletic wear out of used coffee grounds.

 Radio One: Cathy Hughes | File Type: audio/mpeg | Duration: 2289

We're hard at work planning our upcoming live show, so we bring you this favorite from the last year: Radio One. As a kid, Cathy Hughes practiced her DJ routine while her siblings banged on the bathroom door. As an adult, she founded Radio One—now Urban One—the country's largest African-American owned broadcasting company. PLUS in our postscript "How You Built That," we check back with Mike Butera, whose digital Instrument One raised a million dollars on Kickstarter.

 Rent The Runway: Jenn Hyman | File Type: audio/mpeg | Duration: 3403

Jenn Hyman got the idea for Rent the Runway in 2008, after she watched her sister overspend on a new dress rather than wear an old one to a party. Jenn and her business partner built a web site where women could rent designer dresses for a fraction of the retail price. As the company grew, they dealt with problems that many female entrepreneurs face, including patronizing investors and sexual harassment. Despite these challenges, Rent The Runway now rents dresses to nearly six million women and has an annual revenue of $100 million. PLUS in our postscript "How You Built That," how Dustin Hogard and his business partner designed a survival belt that's full of tiny gadgets and thin enough to wear every day.

 Kickstarter: Perry Chen | File Type: audio/mpeg | Duration: 2583

In the early 2000s, Perry Chen was trying to put on a concert in New Orleans when he thought, what if fans could fund this in advance? His idea didn't work at the time, but he and his co-founders spent the next eight years refining the concept of crowd-funding creative projects. Today Kickstarter has funded over 125,000 projects worldwide. PLUS in our postscript "How You Built That," how Kristel Gordon invented a solution for easily stuffing a duvet into its cover – it's called Duvaid.

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