How I Built This with Guy Raz show

How I Built This with Guy Raz

Summary: Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.

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  • Artist: NPR
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Podcasts:

 Panera Bread/Au Bon Pain: Ron Shaich | File Type: audio/mpeg | Duration: 2632

In the early 1980s, Ron Shaich bought a small, struggling Boston bakery chain called Au Bon Pain, and built it out to 250 locations nationwide. Ron then saw an opportunity to build something even bigger: Panera Bread. It was the start of "fast casual" – a new kind of eating experience, between fast food and restaurant dining. Today, Panera Bread has over 2,000 stores, and $5 billion in annual sales. Plus, for our postscript "How You Built That," how Tyson Walters got so tired of his St. Bernard shedding everywhere that he created the Shed Defender, a zip-up body suit for dogs that captures loose hair.

 Dermalogica: Jane Wurwand | File Type: audio/mpeg | Duration: 2494

Jane Wurwand moved to Los Angeles with a suitcase and a beauty school diploma. She started what would become Dermalogica, an international beauty empire that set the standard for skin care. PLUS in our postscript "How You Built That," we check back with Nick Gilson for an update on his company, Gilson Snowboards, a snowboard & ski company based in Pennsylvania. (Original broadcast date: October 24, 2016)

 Wayfair: Niraj Shah & Steve Conine | File Type: audio/mpeg | Duration: 2903

After selling their first small business and shuttering their second, former college roommates Niraj Shah and Steve Conine thought about getting "normal" jobs. But in the early 2000s, they stumbled across an unexpected trend: people were buying furniture online to get a wider selection. Within a few years, Niraj and Steve launched 250 different websites, selling everything from barstools to birdhouses. Eventually, they consolidated these sites into one giant brand: Wayfair. The company now carries more than 10 million items for home and last year brought in more than $4 billion in sales. Plus, for our postscript "How You Built That," how Carin Luna-Ostaseski fell in love with scotch and became the first American woman to create a Scotch whisky company.

 FUBU: Daymond John | File Type: audio/mpeg | Duration: 3240

Daymond John grew up during the 1980s in the heart of hip hop culture: Hollis, Queens. In his early 20s, he was working at Red Lobster and trying to figure out how to start a business. Eventually, he stumbled on the idea of making clothes for fans of rap music. In 1992, he started FUBU (For Us By Us) and began selling hats outside of a local mall. Three years later, FUBU was bringing in $350 million in sales. Today, he's a judge on Shark Tank, and a motivational speaker and author. Plus, for our postscript "How You Built That", how Len Testa created an app that uses real-time data to help people avoid long lines at theme parks.

 Stitch Fix: Katrina Lake | File Type: audio/mpeg | Duration: 3193

In 2010, Katrina Lake recruited 20 friends for an experiment: she wanted to see if she could choose clothes for them that accurately matched their style and personality. That idea sparked Stitch Fix, an online personal shopping service that aims to take the guesswork out of shopping. Today, it has over two million customers and brings in nearly a billion dollars in annual revenue. Plus, for our postscript "How You Built That", how Brian Sonia-Wallace built "Rent Poet" — a poem-on-demand service for weddings, corporate gatherings, and other events.

 Atari & Chuck E. Cheese's: Nolan Bushnell | File Type: audio/mpeg | Duration: 3067

Before he turned 40, Nolan Bushnell founded two brands that permanently shaped the way Americans amuse themselves: the iconic video game system Atari, and the frenetic family restaurant Chuck E. Cheese's. PLUS in our postscript "How You Built That," an update on H2OPS, a non-alcoholic take on craft-brewed – a fragrant sparkling water made with hops. (Original broadcast date: February 27, 2017)

 LÄRABAR: Lara Merriken | File Type: audio/mpeg | Duration: 3326

In 2000, Lara Merriken was 32, recently divorced, and without a job when she decided to make energy bars by mixing cherries, dates, and almonds in her Cuisinart. Eventually, she perfected the recipe and launched her company: LÄRABAR. After just two years, the company was bringing in millions in revenue. In 2008, she sold to General Mills, but stayed on to help grow LÄRABAR into one of the biggest energy bar brands in the U.S. Plus, for our postscript "How You Built That", how two brothers from Guinea, West Africa founded a company that makes Ginjan, a spicy-sweet juice from their boyhood, which mixes pineapple and ginger.

 The Knot: Carley Roney & David Liu | File Type: audio/mpeg | Duration: 3392

When Carley Roney and David Liu got married, they had a seat-of-the-pants celebration on a sweltering Washington rooftop. They never planned to go into the wedding business, but soon saw an opportunity in the market for a fresh approach to wedding planning. In 1996, they founded The Knot, a website with an irreverent attitude about "the big day." The Knot weathered the dot.com bust, a stock market meltdown, and eventually grew into the lifestyle brand XO Group, valued at $500 million. PLUS for our postscript "How You Built That," how Michael Dixon's business, Mobile Vinyl Recorders, uses portable record lathes to cut vinyl at parties, weddings, and music festivals.

 1-800-GOT-JUNK?: Brian Scudamore | File Type: audio/mpeg | Duration: 2516

Brian Scudamore didn't dream of a life hauling away other people's trash. But when he needed to pay for college, he bought a $700 pickup truck, painted his phone number on the side, and started hauling. Now 1-800-GOT-JUNK? makes close to $300 million in annual revenue. PLUS for our postscript "How You Built That," an update on Bloomerent, an online service that helps couples save wedding costs by letting them share flower arrangements on the same weekend. (Original broadcast date: April 17, 2017)

 Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer | File Type: audio/mpeg | Duration: 2884

Even as a kid, Jeni Britton Bauer knew she was going to start a business one day. But she had no idea that her love for perfume would inspire her to start experimenting with ice cream. After years of hustling, she eventually launched Jeni's Splendid Ice Creams, a company that now has more than 30 stores nationally and touts unique flavors like Brambleberry Crisp and Lemon Buttermilk. Recorded live in Columbus, Ohio.

 Wikipedia: Jimmy Wales | File Type: audio/mpeg | Duration: 2628

During the dot com boom of the late 1990s, Jimmy Wales was running an internet search company. That's when he began to experiment with the idea of an online encyclopedia. In 2001, Wales launched Wikipedia, a website where thousands of community members could contribute, edit, and monitor content on just about anything. Today, the non-profit has stayed true to its open source roots and is the fifth most visited website in the world. PLUS in our postscript "How You Built That," how Florence Wetterwald created Blabla dolls – eco-friendly knitted dolls made in Peru.

 Warby Parker: Dave Gilboa & Neil Blumenthal | File Type: audio/mpeg | Duration: 1972

In 2008, it was nearly impossible to buy a fashionable, affordable pair of glasses online. That simple frustration inspired the idea behind Warby Parker – and disrupted the eyewear industry. PLUS for our postscript "How You Built That," an update on Bellyak, a kayak where you lie on your belly and paddle with your hands. (Original broadcast date: December 26, 2016)

 Dyson: James Dyson | File Type: audio/mpeg | Duration: 2684

In 1979, James Dyson had an idea for a new vacuum cleaner — one that didn't use bags. It took him five years to perfect the design, building more than 5,000 prototypes in his backyard shed. He then tried to convince the big vacuum brands to license his invention, but most wouldn't even take his calls. Eventually, he started his own company. Today, Dyson is one of the best-selling vacuum brands in the world, and James Dyson is a billionaire. PLUS for our postscript "How You Built That," how Theresa Stotesbury made a business out of fake blood — a synthetic material that helps create a realistic crime scene for police training.

 Melissa & Doug: Melissa And Doug Bernstein | File Type: audio/mpeg | Duration: 2378

Melissa and Doug Bernstein's first success was a wooden 'fuzzy puzzle' of farm animals. Today, Melissa & Doug makes over 2,000 kinds of toys and serves as an antidote to the rise of digital toys. PLUS for our postscript "How You Built That," an update on The Cut Buddy, a stencil device that helps you cut your own hair. (Original broadcast date: December 19, 2016)

 Dell Computers: Michael Dell | File Type: audio/mpeg | Duration: 3031

Before it became fashionable to start a tech company in your dorm room, Michael Dell did exactly that. In 1983, he began selling upgrade kits for PC's out of his dorm at UT Austin. A few months later he gave up his plan of being Pre-Med, and dropped out of school to focus on the PC business. At age of 27, he became the youngest CEO to head a Fortune 500 company. Today, Dell has sold more than 650 million computers. PLUS for our postscript "How You Built That," how Hannah England turned a common parenting problem into Wash. It. Later. — a water-tight bag for soaking soiled baby clothes before they stain.

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