London Business School podcasts show

London Business School podcasts

Summary: A series of podcasts, sharing the latest in news and thought leadership from London Business School.

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  • Artist: London Business School
  • Copyright: © London Business School

Podcasts:

 How do you make your marketing budget work harder? | File Type: video/mp4 | Duration: 00:01:00

Daniel Goldstein, Assistant Professor of Marketing at London Business School gives insights on how businesses can make the most of their marketing budget

 How does consumer behaviour differ in a downturn? | File Type: video/mp4 | Duration: 00:01:01

Daniel Goldstein, Assistant Professor of Marketing at London Business School looks at how consumers behave during a downturn

 Can the financial system be fixed? | File Type: video/mp4 | Duration: 00:00:43

Costas Mitropoulos, Executive Chairman, Eurobank EFG Telesis Finance discusses if the financial system can be fixed

 What will winning organisations look like in 18 months' time? | File Type: video/mp4 | Duration: 00:00:35

Costas Mitropoulos, Executive Chairman, Eurobank EFG Telesis Finance examines what a successful business will look like after the recession

 What performance indicators become prevalent in a recession? | File Type: video/mp4 | Duration: 00:00:50

Costas Mitropoulos, Executive Chairman, Eurobank EFG Telesis Finance discusses what are the most common performance indicators during a downturn

 Is the global market economy broken? | File Type: video/mp4 | Duration: 00:07:00

Andrew Scott, Professor of Economics at London Business School examines whether the global market economy is broken, or if it can be fixed

 The response of London Business School to the downturn | File Type: video/mp4 | Duration: 00:01:08

Professor Sir Andrew Likierman, Dean of London Business School discusses the School's response to the economic downturn

 Is the downturn a good time to start a new venture? | File Type: video/mp4 | Duration: 00:02:19

Jeffrey Skinner, Executive Director of the Foundational for Entrepreneurial Management, explains why the recession may be a good time to be an entrepreneur

 Today's opportunity: embedded marketing | File Type: video/mp4 | Duration: 00:02:23

Nader Tavassoli, professor of Marketing, explains why marketing is not just about advertising, it's about people

 Don't let this crisis go to waste! | File Type: video/mp4 | Duration: 00:05:39

Understanding industry architecture (especially in financial services) can help us to understand both the causes of and remedy for our malaise, argues Michael G Jacobides, Associate Professor of Strategic and International Management

 Indian power | File Type: video/mp4 | Duration: 00:01:19

Nirmalya Kumar, Professor of Marketing, shares the essence of what he learned from 10 trips to India to interview more than 30 CEOs and top executives who are unleashing the new global power of Indian firms

 Glow: bringing energy and innovation to your work | File Type: video/mp4 | Duration: 00:04:03

Create a cooperative environment within your organisation and you will radiate energy, innovation and success, says Lynda Gratton, Professor of Management Practice

 Simple rules for complex times | File Type: video/mp4 | Duration: 00:00:47

During a recession many companies scale back their marketing, so those who don't are at a distinct advantage. This is because the amount that they spend will be carried further, says Dan Goldstein, Assistant Professor of Marketing

 Marketing success in a downturn | File Type: video/mp4 | Duration: 00:04:47

Patrick Barwise, Emeritus Professor of Management and Marketing, explains how the right marketing strategy can turn the downturn into an opportunity

 Family firms | File Type: audio/mpeg | Duration: 00:08:20

In a new podcast Nigel Nicholson, Professor of Organisational Behaviour at London Business School, explains why other organisations need to pay attention to the unique culture of family firms.

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