Books That Transform

What perplexes you about personal branding? What are the most effective ways to position yourself in the marketplace so that your ideals, your essence, your message are seen, heard and understood? Find out the answer to these questions and so much more on August 9th at 1 p.m (EST) when I interview Robin Fisher Roffer. Who is Robin Fisher Roffer? Brand strategist. Reinvention specialist. Robin Fisher Roffer provides the rocket fuel that has ignited the launch pad of dozens of brands all over the world.  As founder and CEO of Big Fish, Robin has developed brand-building strategies for top media brands such as A&E, CNN, Comedy Central, Discovery Channel, Disney Channel, Lifetime, HBO, MTV, Sony, Time Warner, 20th Century Fox and many more.   Drawing on her experience creating some of the world’s leading corporate brands, Robin has written two books on personal branding:  MAKE A NAME FOR YOURSELF and THE FEARLESS FISH OUT OF WATER.  Her latest book REINVENTING YOURSELF, is actually a “Vook”, a video book available at the iTunes apps store.    Robin appears as a career expert on national TV and radio shows, has been quoted in the Los Angeles Times, Washington Post, Investor’s Business Daily, Entrepreneur and Forbes, among many others, and is a contributing career writer for Martha Stewart’s Whole Living Magazine. You do not want to miss the opportunity to connect with Robin Fisher Roffer...and yes, men are also welcomed. :-)

Have you ever been magnetized by a speech in a way that you felt like the speaker knew you personally? It was as if you had spoken to him or her prior to the event and he or she had crafted the speech, especially for your benefit? Join me on July 22nd at 2 p.m. (EST) as I interview Gail Larsen to find out exactly how incredible speakers hypnotize their audiences and inspire their tranformation. Who is Gail Larsen? Gail Larsen is the founder of Real Speaking® (www.realspeaking.com) and the award-winning author of Transformational Speaking: If You Want to Change the World, Tell a Better Story (Random House/Celestial Arts and Brilliance Audio). She delights in each person finding their distinctive and influential way to speak from the truth of who they are and what they care about to open hearts, inspire change, and move people to act.   An SBA award-winning entrepreneur and catalyst for life-affirming ventures, her original approach to communication draws from her own journey as a previously reluctant speaker, her respect for indigenous wisdom, twenty-five years in the world of speaking, and wide experience in business and association management.   She offers her Transformational Speaking immersions in Santa Fe, NM, and teaches introductory classes annually in Vancouver, BC and at Omega Institute in Rhinebeck, NY. Join us and learn how to speak in a way that your story changes mindsets and transforms lives.

Why is social media marketing non-negotiable for the 21st century entrepreneur? How does one effectively get a return on the investment of time, energy, and money? What is the zen of social media marketing? Join me as I interview Shama Kabani, author of The Zen of Social Media Marketing, to get answers to these questions and many more. Who is Shama Kabani? Web and TV personality. Bestselling author. International Speaker. Award winning CEO of The Marketing Zen Group – a global digital marketing firm. Shama is the face of today’s digital world, and represents the best her generation has to offer. She has aptly been dubbed the “master millennial of the universe” and “an online marketing shaman” by Fast Company.com. Shama holds a Masters degree in Organizational Communication from the University of Texas at Austin, and prides herself in being a constant learner. Through her web marketing company, Shama works with businesses and organizations around the world. In 2009, Business Week honored Shama as one of the Top 25 under 25 entrepreneurs in North America. In 2010, Shama won the prestigious Technology Titan Emerging Company CEO award. Her first book, The Zen of Social Media Marketing (BenBella Books) was released in April, 2010 and was an instant hit. When not working directly with her clients or shooting her show, Shama travels the world speaking on business, entrepreneurship, and technology. On the web, she can be found on Facebook at www.Facebook.com/ShamaKabani and on Twitter at http://www.Twitter.com/Shama. Meet us here on June 19th at 2 p.m. This show might change your mindset and transform your life.

Have you ever considered creating your own network, association, alliance, or institute online? According to Sheri McConnell, the membership-based business model is not only quicker and easier to employ than a service-based business model, but when done correctly, can generate six figures in 12 months.  Who is Sheri McConnell? Sheri McConnell is fast becoming the voice of Smart Women Entrepreneurs all over the world.   Her current company, the Smart Women’s Institute of Entrepreneurial Learning focuses on teaching various wealth building business models such as information publishing and creating membership-based companies.  Her company also teaches its followers and members (which is nearing the 50,000 mark) how to market online, create a magnetic brand, and most importantly do this while maintaining down to earth balance in their lives. As a consultant, Sheri is considered the only resource in the world specializing in creating thriving membership-based businesses like associations, institutes, alliances, and so on.  Sheri has consulted with hundreds of these networks across the Internet and considers herself lucky to have helped birthed so many powerful and successful brands over the last decade. She is also the author of Smart Women Create Membership-Based Businesses, The Smart Women’s Book of Powerful Quotations and Smart Women Know Their “Why” – A Guide for Discovering Your Life Purpose While Owning a Business So You Can Create Positive Change in the World (and Making Big Profits!).  Join me, as I discuss the power of membership sites with business model expert, Sheri McConnell. You are going to be amazed by what you learn!

Becoming a motivational speaker who earns at least $1 million a year is not far-fetched. In fact, you can do it with the right coaching and work ethic. Join me as I interview Jane Atkinson, author of Wealthy Speaker, to learn what it takes to operate a successful speaking business. Who is Jane Atkinson? Jane has been helping speakers catapult their businesses for nearly 20 years.  As a former speaker's agent, she has represented numerous speakers who have vaulted to the top 3% of the industry. In Jane's role as an agent, she often took speakers from 0 to 80 engagements per year at very high fees. What was her secret? Her ability to choose speakers with high levels of talent (no amount of marketing can overcome a mediocre speech), combined with her marketing formula. Jane worked with them to develop focused and effective marketing materials and then implemented a consistent, long term sales and marketing strategy. Being able to understand a client's needs is a key in the speaking industry and Jane spent over a decade on the front line selling to them and working through to speech completion. Jane went on to work as Vice President for International Speakers Bureau in Dallas, TX managing their Exclusive Speakers Division. Currently, she is a full-time business coach dealing exclusively with professional speakers, celebrities, and CEOs. Come hear the priceless info she will share that might set you on the path to becoming a wealthy speaker.  

So, you know you need a "home office" on the internet--a website--but, do you really need to "blog?" You have heard about it, but you are not quite sure that it is necessary....or perhaps, you have started blogging, but you are not attracting the number of quality leads that you'd hoped to reach. This show is for you!!! Join me as I interview online visibility expert, Denise Wakeman, who will clear up any confusion you may have about the benefits of blogging for business. Who is Denise Wakeman? Denise Wakeman is an Online Marketing Advisor and Founder of The Blog Squad. She works with authors, speakers, service professionals, and small business owners to optimize and leverage great business blogs as well as strategically use social media tools to gain visibility, build credibility and make more money selling their books, products and services. Denise writes on two marketing blogs, is a columnist for SocialMediaExaminer.com and is a contributing author on business blogging in Success Secrets of the Social Media Marketing Superstars. She frequently speaks at conferences about business blogging and how to gain expert status through social marketing. She has been quoted in the Wall Street Journal, The Huffington Post, Newsday, Canada's National Post, FastCompany Online, as well as many other online and offline publications.  Denise was recently featured in a documentary about successful women in business:  Women in Business 2.0. Join us to find out how blogging for business can draw your prospects closer to you and put in you touch with the great content that is inside of you, waiting to come out!

Imagine God speaking to you, showing you who you are and what it is you are to do. Join me as Alaina Odessa shares the spiritual awakening that has defined her purpose and cultivated her God-Made-Self into an anointed personal brand. Who is Alaina Odessa? A Christian poetess, author & speaker specializing in human development & spiritual psychology. Her book Slow Running Honey First Born Poems of Salvation is a personal testimony, yet readers come away feeling they’ve read their own diary of hurts, hopes & expectations.        Within a year of Slow Running Honey’s release, Alaina felt the urge to create & expand a broader platform: Alaina Odessa Expressions, a company that uses creative writing, workshops, theatre, & Internet media outlets to help people “cultivate their God made self.”  On July 11th, 2011 she adds radio show host to her list of accomplishments as Rewriting Life with Alaina Odessa airs on ONPOINT FM.  On this show, find out what happens when personal branding meets the power of God,  creating a business that touches the masses and transforms lives.

Did you know that this is the best time to start a business? On this show, Cheryl D. Broussard, a registered Financial Advisor professional who has been called a powerhouse in the world of business and personal finance by leading magazines, will be back for a second installation to give us the naked truth about being business owners in the 21st century and why right now it is time for YOU to get in the game. Cheryl is an award-winning author, Washington Post bestselling author, magazine and online columnist, writer/producer, and motivational speaker. She is one of America’s leading experts on business and personal finance and has written three bestsellers: Sister CEO; The Black Woman’s Guide To Starting Your Own Business, What’s Money Got To Do With It; How To Make Love and Money Work In Your Relationship, The Black Woman’s Guide To Financial Independence; Smart Ways To Take Charge of Your Money, Build Wealth, and Achieve Financial Security. In Addition, she has created Cheryl Broussard’s 7 Keys To Your Financial Freedom System, Cheryl Broussard’s Free From Debt System, The Sister CEO Bootcamp System, and Cheryl Broussard’s Instant Cash in 30 Days Business Blueprint. Her latest work is The Sister CEO Guide To The Law of Attraction; How To Create The Most Magical & Fabulous Life of Your Dreams! Cheryl not only brings a wealth of knowledge, but as a successful woman in business herself, she brings experience. This show will provide detailed information on how to choose the business that is right for you, how to get your business up and running, how to network effectively, and the importance of establishing a global presence with your brand.

Kellie Gardner interviews Asha Tyson, author of How I Retired at 26! A Step-by-Step Guide To Accessing Your Freedom and Wealth At Any Age. Hear the inspirational story of how Ms. Tyson rose from homelessness at 17 years old to retirement at 26 years young. Find out how you can "shatter the mold of traditional retirement ideas that reek of defeat" and master a "no-fail financial strategy" that will guide you to freedom and wealth, even in this economy.

Kellie Gardner interviews Mrs. Kim Lavine, President of Green Daisy, Inc. and author of Mommy Millionaire: How I Turned My Kitchen Table Idea into a Million Dollars and How You Can, Too! On this show Kim will share her proven strategies on building a business while keeping your family your #1 priority. Mothers can be millionaires, too. Find out how on this show.

Kellie Gardner interviews Wealth, Lifestyle Coach Cheryl D.Broussard, author of Sister CEO, The Black Woman's Guide to Starting Your Own Business & The Black Woman's Guide to Financial Independence. This show will be jam-packed with expert advice of how to choose the ideal business for you, network for success, manage the money, manage the business, and market, effectively. Whether you are already in business or just taking the leap into entrepreneurship, this show will speak to you.

Kellie Gardner interviews Deborah A. Bailey, author of Think Like An Entrepreneur: Transforming Your Career and Taking Charge of Your Life and founder of DBC Communications. On this show, you will gain some insight on how to transition from employee to entrepreneur, transfer your current skills into a new career, discover your purpose, and gain control over a life that leads to financial freedom. This may be the show that changes your "course" for 2011 and beyond.

Kellie Gardner interviews author, speaker,and start-up business planning expert, Mrs. Cheryl Isaac. Mrs. Isaac is the author of A Different Business: 7 Steps to Starting and Planning a Business Around Your Passion. You may be in business, but are you passionate about what you do? Does it make you get up early and go to bed late? Find out how to give back to society while giving the best gift to yourself-- moving in your purpose. This interview may change your life!

Kellie Gardner interviews Mrs. Melinda Emerson, author of Become Your Own Boss in 12 Months, A Month by Month Guide to a Business That Works and creator of www.succeedasyourownboss.com. Mrs. Emerson is known as the Small Biz Lady whose goal is to become America's #1 small business expert. You can also learn more about her at www.melindaemerson.com. Join Kellie as she gets the news you can use from the expert on small business start-ups. You do not want to miss this!