Gen Y Marketing Podcast

BIG HOLIDAY ANNOUNCEMENT!!! Ok well its not really that big, but if we have learnt anything from the advertising world it's to over state and under deliver on everything. This weeks Gen Y Marketing Podcast will be the last show for a few weeks. The 3 of us are working on another project over the next month or so and as a result wont be able to do our usual show. But don't despair, we will be back very soon to continue the usual inaccurate information and questionable research very soon. And now on with the show:- Facebook – I like it on http://www.dotsperiod.com/1200/i-like-it-facebook-status-is-about-breast-cancer-awareness/ FritoLay bins the world's first biodegradable crisp bag... because it's too noisy http://www.dailymail.co.uk/news/article-1318110/FritoLay-bins-worlds-biodegradable-Sun-Chips-crisp-bag--noisy.html?ito=feeds-newsxml#ixzz11eHi5SpE Defamation by algorithm http://www.theage.com.au/technology/technology-news/defamation-by-algorithm-google-found-guilty-of-libel-through-suggest-search-function-20100928-15vde.html Netflix screws up its launch in Canada http://www.thestar.com/article/864617--netflix-stumbles-as-it-launches-in-canada Nova pulls teddy bear in blender ad as views mistake it for puppy http://mumbrella.com.au/nova-pulls-teddy-bear-in-blender-ad-after-viewers-mistake-it-for-dog-34223 Scented billboards http://www.smh.com.au/business/media-and-marketing/making-you-hungry-well-it-makes-scents-20101002-161vz.html Twitter feed inspires second kutcher sitcom http://www.beijingtoday.com.cn/blogger/twitter-feed-inspires-second-tv-sitcom Campains that work (or don’t work) Iphone4 http://www.youtube.com/watch?v=bCzzh-nexpg&feature=player_embedded Microsoft double rainbow http://www.huffingtonpost.com/2010/09/02/microsoft-double-rainbow-ad_n_703509.html T-hub http://mumbrella.com.au/telstra-calls-in-the-pumber-34193

As you may have noticed we have taken a few weeks off doing the show to work on our upcomming HBO Special some other stuff, but we are indeed back with another Gen Y Marketing Podcast! In this weeks show:-Auto play videos are what customers want...err...ummm...no, they are a commercial reality. For now. http://mumbrella.com.au/fairfax-video-pippa-leary-autorefresh-35878 http://mumbrella.com.au/fairfax-coo-autoplay-video-is-a-commercial-reality-for-now-35946#more-35946 Dan Murphys discount a fake http://www.theage.com.au/business/no-cheers-30-booze-discount-a-fake-20101118-17y7d.html Do any tobaco companies want to sponsor this podcast http://www.theage.com.au/technology/technology-news/internet-cigar-fanciers-create-a-stink-20101116-17vz3.html Now, Microsoft are mocking apple in videos http://news.cnet.com/8301-17852_3-20022698-71.html Internet and TV at the same time http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=19611&Title=Dual_consumption_of_TV_and_online_on_the_rise Sex.com sells http://news.cnet.com/8301-1023_3-20020429-93.html Brand promoted bands http://www.omgwithemily.com/2010/10/beop-easiest-way-to-launch-band-have.html Campains that work (or don’t work) Choose your own adventure NHS condoms http://www.dailymail.co.uk/news/article-1329403/NHS-condoms-video-Porn-No-trying-encourage-teenagers-use-contraception.html Areogaurd http://www.youtube.com/watch?v=dawizzgjpTA&feature=player_embedded sound of one hand eating http://www.youtube.com/watch?v=QPO2M5m6g1Q&feature=player_embedded

Have you ever wanted your business advertised on the Gen Y Marketing podcast? Probably not but this week the team show you just what we are capable of with a brand new segment! Canda beats australia as worlds best brand http://www.theage.com.au/travel/travel-news/canada-beats-australia-to-be-named-worlds-best-brand-20101126-189ui.html Tossers extra dry pisses of tooheys http://www.theage.com.au/victoria/no-dry-humour-in-tossers-tugofwar-20101127-18bjq.html Marketers unhappy with award chasers http://mumbrella.com.au/marketers-unhappy-with-biased-award-hunting-digital-agencies-36483 l'oreal in trouble in sweeden http://www.theaustralian.com.au/business/media/loreal-could-face-150000-fine-for-misleading-facial-cream-advertisements/story-e6frg996-1225964354420 Google doubleclick lunches in Oz http://www.theaustralian.com.au/business/googles-doubleclick-ad-auction-launch/story-e6frg8zx-1225964138395 Qantas gets some twitter action http://mumbrella.com.au/qantas-twitter-a380-36598 consumers half as likely to trust ads on social media http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=19770&Title=Consumers_half_as_likely_to_trust_ads_on_social_media_sites Campains that work (or don’t work) Stevel Seagul campaign http://mumbrella.com.au/steven-seagal-fronts-carlton-dry-contest-36491 Doritos http://www.doritos.com.au/#/final3

Whilst very little is ever edited out of the shows we produce, every now and then someone says something so amazingly factually incorrect I feel the need to cut it before we post the show on itunes. During this weeks show Nat (always keen to show of his superior intellect) pointed out that in his mind when I edit 5mins from the Gen Y Marketing Podcast it removes 5 minutes from the lives of all our listeners. I am pretty sure this breaks all the rules of the time space continuum BUT if any of you have, as Nat puts it "woken up naked with no shoes on, unsure how you got there" please let me know and I will stop making edits. Oprah says Australia's $4Mil investment in Oprah pay off. http://www.bloomberg.com/news/2010-12-12/oprah-pats-koala-arrives-in-sydney-in-3-million-push-for-u-s-tourists.html HOW MUCH IS A TWEET WORTH http://mashable.com/2010/12/13/toyota-shareathon/ Traffic camera speeding lottery http://consumerist.com/2010/12/traffic-camera-enters-speed-limit-abiding-drivers-into-lottery.html Air NZ cuts kiss scene from safety video http://www.theage.com.au/travel/travel-news/air-nz-cuts-gay-kiss-scene-from-safety-video-after-complaints-20101214-18vxc.html mumbrella's 10 most complained about tv ads http://mumbrella.com.au/the-ten-most-complained-about-ads-of-2010-37589 Campains that work (or don’t work) Road Saftey http://www.bestadsontv.com/ad/33148/Road-Safety-Car-For-Sale---Waitakere-City-Council ING direct http://www.youtube.com/watch?v=HsQ4iGG5MFw&feature=related

Evergreen boughs that fill our homes With fragrant Gen Y Marketing Podcastmas scents, Hearts filled with the loving glow That Gen Y Marketing Podcastmas represents; Gen Y cookies, turkeys stuffed, Festive holly berry, Little faces bright with joy, Loved ones being merry; Parties, songs, beribboned gifts, Silver bells that tinkle, Gen Y Marketing Podcastmas trees and ornaments, Colorful lights that twinkle; Relatives waiting with open arms To smile and hug and kiss us; These are some of the special joys That come along with Gen Y Marketing Podcast Christmas.

After a whole month of not doing the show over christmas the Gen Y Marketing podcast returns for a new year with even more misinformation, shoddy journalism and Raymond Babbitt style ranting. This week Nat, Paul and Jake are joined by a somewhat annoying microphone buzzing noise for the first few minutes of the show, we would like to thank him for his contribution. Retail GST on imports campaign http://www.smh.com.au/small-business/trends/backlash-on-retailers-calls-for-online-gst-20110105-19fgl.html http://www.couriermail.com.au/news/national/internet-postings-pummel-gerry-harvey-over-online-shopping/story-e6freooo-1225983199204 http://mumbrella.com.au/online-shopping-tax-the-biggest-pr-fail-of-2011-already-38109 Pamela Anderson ad too sexy...why of course http://www.theage.com.au/travel/travel-news/pamela-anderson-advert-too-racy-for-hong-kong-airport-20101230-19ank.htm Bing Lee flood donation backlash http://www.smh.com.au/technology/technology-news/bing-lee-bruised-by-queensland-flood-donation-backlash-20110112-19nl8.html?from=age_ft Expedia to hand Facebook page to customers for competition http://mumbrella.com.au/expedia-facebook-page-competition-38343#more-38343 Spend on ringback tone ads to reach $780bn by 2015 http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=20094&Title=Spend_on_ringback_tone_ads_to_reach_$780bn_by_2015 Town of Speed to be named Speedkills http://mumbrella.com.au/town-of-speed-to-become-speedkills-in-safety-campaign-38217 Campains that work (or don’t work aami new song ad http://www.youtube.com/watch?v=2yHd2FQ7Q1Y&feature=player_embedded accidental pirate http://accidentalpirate.com.au/

With the film "The Kings Speech" set to clean up at the Oscars this year, I feel the need to set the story straight on a couple of things. We have been inundated with questions of recently asking everything from "is Nat's speech impediment the same kind that King George the VI's suffered from?" to "Is it true Nat turned down the role of King George the sixth in the movie?". To set your minds at rest people, we had nothing to do with this particular film but you can look forward to our upcoming release entitled "The lispy guy from the Gen Y Marketing Podcasts first episode" which tells as similar story but just different enough to avoid any copyright infringements. Taco Bell flips the script http://i.huffpost.com/gen/242169/TACO-BELL-MEAT-BEEF-LAWSUIT-NEWSPAPER-ADS.jpghttp://www.latimes.com/health/boostershots/la-heb-taco-bell-ingredients-20110202,0,408198.story Two ad censorship stories http://www.theage.com.au/business/media-and-marketing/google-accused-of-papering-over-ads-20110131-1ab6w.html http://www.salon.com/life/football/index.html?story=/news/feature/2011/01/31/fbn_union_ad_rejected Con the fruiterer steps on Sam Kekovich's Australia day turf http://mumbrella.com.au/con-the-fruiterer-steps-onto-kekovichs-australia-day-turf-38616 Facebook to let advertisers republish post http://news.yahoo.com/s/ap/20110126/ap_on_hi_te/us_tec_facebook_ads Comic to live in Macy's Window http://mashable.com/2011/01/21/macys-birbiglia/ Campains that work (or don’t work) Vodafone make a difference http://mumbrella.com.au/vodafone-promotes-its-400000-charity-initiative-38631 Days of our lives product placement http://www.thedenveregotist.com/news/national/2010/november/15/days-our-lives-uses-ultra-sly-product-placement

Hey! Commonwealth Bank! Blogs are counted as social media right? Well that being the case we think you are terrible, and being that you are SOOO concerned about getting in touch with disgruntled customers so you can "provide customer support and outcomes" then you should probably give us a call. Our number is 0406 575 339. On this weeks show..nab break up campaign http://www.theage.com.au/business/nab-ads-put-noses-out-of-joint-20110214-1atq0.html http://www.theage.com.au/business/nab-serenades-shoppers-as-bank-wars-get-personal-20110215-1av4o.html http://mumbrella.com.au/nab-escalates-war-on-its-rivals-with-video-stunts-39562 Controversial Superbowl Ads http://blogs.wsj.com/venturecapital/2011/02/08/as-groupon-defends-its-super-bowl-ad-homeaway-apologizes/ Bank threatens staff with sack over social media comments http://www.theaustralian.com.au/news/nation/bank-threatens-staff-with-sack-over-social-media-comments/story-e6frg6nf-1226000454432 Chanel 7 promo a little bit of a rip off http://www.heraldsun.com.au/sport/afl/channel-7-afl-promo-remarkably-similar-to-nba-campaign/story-e6frf9jf-1226001486639 Apple iAds twice as effective as TV ads for Campbell's Soups http://www.appleinsider.com/articles/11/02/03/apple_iads_twice_as_effective_as_tv_ads_for_campbells_soups.html Gold Cosat Real Estate agents...nothing else needs to be said http://brisbanetimes.domain.com.au/real-estate-news/a-new-low-for-real-estate-agents-as-underwear-models-brought-in-20110212-1arjk.html Ad free Times Square http://www.desktopmag.com.au/news/an-ad-free-times-square/ Campains that work (or don’t work) Smoking http://www.threebillion.com/a-good-anti-smoking-ad/?utm_source=the+threebillion+project&utm_campaign=e47e4e896b-RSS_EMAIL_CAMPAIGN&utm_medium=email

This week we welcome our guests Oxycontin, Vicodin and Adderal. We you you will all make them feel welcome... Dymocks does a Nandos on Boarders and A&R vouchers http://www.marketingmag.com.au/articles/news/4787/dymocks_pays_up_for_borders_and_angus_robertson_vouchers/ Hollywood has had its fill of Apple brand placements http://www.networkworld.com/community/blog/hollywood-has-had-its-fill-apple-brand-placem Google MYOB free website giveaway! http://www.gizmodo.com.au/2011/03/google-and-myob-give-away-free-website-and-domain-name-hosting-for-businesses/ KFC dumps finger lickin' good slogan http://www.watoday.com.au/business/marketing/finger-lickin-good-slogan-kicks-the-bucket-after-60-years-20110221-1b22e.html Facebook winning display ad revenue from Google http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=20477&Title=Facebook_winning_the_display_revenues_from_Google TV ad makes aboriginals look like gang members http://www.abc.net.au/news/stories/2011/02/22/3145318.htm?section=justin What's that on your ass? Oh, it's just an ad impression on your skin http://www.geekosystem.com/advertisements-pressed-onto-legs-bench/ http://208.109.178.148/files/print/2011/Feb/34724_Superette_Short_Shorts.jpg Campains that work (or don’t work) Hungry Jacks http://www.youtube.com/watch?v=5TCZYHlyjk0&feature=player_embedded Marriage equity http://www.starobserver.com.au/news/2011/02/14/marriage-tv-campaign-launched/44328