Gen Y Marketing Podcast - Episode 89

Summary: Hey! Commonwealth Bank! Blogs are counted as social media right? Well that being the case we think you are terrible, and being that you are SOOO concerned about getting in touch with disgruntled customers so you can "provide customer support and outcomes" then you should probably give us a call. Our number is 0406 575 339. On this weeks show..nab break up campaign http://www.theage.com.au/business/nab-ads-put-noses-out-of-joint-20110214-1atq0.html http://www.theage.com.au/business/nab-serenades-shoppers-as-bank-wars-get-personal-20110215-1av4o.html http://mumbrella.com.au/nab-escalates-war-on-its-rivals-with-video-stunts-39562 Controversial Superbowl Ads http://blogs.wsj.com/venturecapital/2011/02/08/as-groupon-defends-its-super-bowl-ad-homeaway-apologizes/ Bank threatens staff with sack over social media comments http://www.theaustralian.com.au/news/nation/bank-threatens-staff-with-sack-over-social-media-comments/story-e6frg6nf-1226000454432 Chanel 7 promo a little bit of a rip off http://www.heraldsun.com.au/sport/afl/channel-7-afl-promo-remarkably-similar-to-nba-campaign/story-e6frf9jf-1226001486639 Apple iAds twice as effective as TV ads for Campbell's Soups http://www.appleinsider.com/articles/11/02/03/apple_iads_twice_as_effective_as_tv_ads_for_campbells_soups.html Gold Cosat Real Estate agents...nothing else needs to be said http://brisbanetimes.domain.com.au/real-estate-news/a-new-low-for-real-estate-agents-as-underwear-models-brought-in-20110212-1arjk.html Ad free Times Square http://www.desktopmag.com.au/news/an-ad-free-times-square/ Campains that work (or don’t work) Smoking http://www.threebillion.com/a-good-anti-smoking-ad/?utm_source=the+threebillion+project&utm_campaign=e47e4e896b-RSS_EMAIL_CAMPAIGN&utm_medium=email