Summary: Ross and Brent welcome Jim Novo, author of "Drilling Down: Turning Customer Data into Profits with Spreadsheets," and RFM extraordinaire, to this episode of Email Marketing Today. They discuss how you can take action to improve your profitability through a few simple segmentations and Jim provides a quick and easy success tip at the end of the podcast that you can implement immediately for amazing results. Chances are, you're making some mistakes that are ruining your profit margins – but you can easily fix it by following Jim's advice. Tune In!
