Email Marketing Today

Ross and Brent welcome Jim Novo, author of "Drilling Down: Turning Customer Data into Profits with Spreadsheets," and RFM extraordinaire, to this episode of Email Marketing Today. They discuss how you can take action to improve your profitability through a few simple segmentations and Jim provides a quick and easy success tip at the end of the podcast that you can implement immediately for amazing results. Chances are, you're making some mistakes that are ruining your profit margins – but you can easily fix it by following Jim's advice. Tune In!

Ross, Brent, and Brandon hit the digital airwaves for an exciting episode of Email Marketing Today that you don't want to miss. 12 topics, 60 seconds. They cover everything from Internet privacy to email optimization - all of the hot topics in our industry are discussed in this podcast. Tune In!

Ross, Brent, and Brandon discuss Listrak's latest whitepaper "Applying Classic RFM Metrics to Increase the ROI of your Email Marketing Messages" in this episode of Email Marketing Today. RFM has been used by direct marketers forever, but email's low cost has prevented senders from measuring subscribers' recency, frequency, and monetary value until now. Now, email marketers have to engage each and every subscriber with messages that are relevant to where they are in the buying cycle - tune into this episode to learn how!

Now that your subscribers are opening your messages, how do you get them to convert? Herschell Gordon Lewis is back this week providing tips on your email calls-to-action, including fonts, images, copy, and exclusivity. You don't want to miss this one! Download now.

Wondering how you can cut through the clutter of the inbox and make your emails stand out? Herschell Gordon Lewis, author of "Effective Email Marketing" and "Internet Marketing: Tips, Tricks, and Tactics" joins Listrak for a discussion on what works and what doesn't for eCommerce subject lines. Download our latest podcast to learn how you can structure your subject lines to maximize open rates.

As always, the MarketingSherpa Email Summit conference was packed full of exciting, useful information for email marketers. Brent Shroyer, Karen Nuss, and Dana Hammer-Eden provide their feedback on the sessions and on the discussions held at Listrak's advanced strategies clinic during the show. Tune in to learn about subscriber retention, social media integration, testing, shopping cart abandonment, automated triggered messages, and more!

What worked in the good old days of email marketing can be outright dangerous today; but if your boss hasn't kept up with the times, it can be difficult for you to implement best practices. Brent, Matt, Dana, and Megan share their thoughts on how you can prove to your boss that it's time to upgrade your sending procedures. You'll get a bigger return on your email marketing investment, and maybe even that promotion you've been hoping for!

Ross, Brent, and Megan discuss Listrak's latest white paper "Three Steps to a Higher Return on Your Email Marketing Investment." Everyone needs to get the most out of each and every marketing campaign, and with email's enormous ROI, it just makes sense to focus on doing it right to maximize your returns.

Brent and Ross welcome Stephanie Miller from Return Path to Email Marketing Today to follow up on her webinar "Five Ways to Increase Inbox Placement and Revenue." They discuss how engagement factors into subscriber reputation and give advice on ways to ensure your emails reach your audience.

Brent, Ross, Brandon, and Megan discuss Listrak's latest white paper "Email Deliverability: Six Steps to Maintain a Positive Reputation in 2010" and its useful, interactive wheel of deliverability. ISPs use a number of different factors in measuring reputation, and Listrak's deliverability wheel is an easy tool for marketers to use to stay informed on the latest developments. Listen now, and be sure to let us know what you think of Brent's sound effects!

Laura Patterson, author of "Marketing Metrics in Action" and recent guest on Listrak's webinar series "Best Practices for Proving Marketing's Value" joins Ross Kramer, Brent Shroyer, and Megan Ouellet on this exciting episode of Email Marketing Today. The group covers some tough topics, like what it takes to align sales and marketing, and Megan learns what the Listrak marketing team needs to do in 2010 to get an "A" from Ross! Download now.

Jonathan Salem Baskin joins Ross and Matt in this episode of Email Marketing Today to follow up on his webinar "10 for 10: Marketing Ideas for the First Post-Brand Decade." He provides valuable insight that is helpful as you plan your 2010 marketing strategies. Don't miss this episode!

This week, Ross, Matt, and Brent welcome Jeanne Jennings, interactive marketing strategist and consultant, to our podcast series. They discuss how the "set it and forget it" mentality can do more harm than good by looking at some crazy welcome messages large retailers are sending out. They also discuss how to correctly use an email series and they respond to the Wall Street Journal's recent claim that email is dead. (It's not.) Don't miss this one!

Matt Elliott attended the WWD New Rules of Consumer Engagement conference in NY last week, and he and, during this podcast, he and Brent discuss some of the trends he heard from Zappos, Estee Lauder, Overstock.com, and other large online retailers, including emotional branding, the importance of videos, reviews, and user generated content, and why social media channels should only be used to engage and relate while email should be used as your promotional channel.

This week, Ross, Matt, and Brandon review Listrak's latest white paper "Top 20 Mistakes Made by Email Marketers and How You can Avoid Them this Holiday Season." They discuss why email is still working, what you can do to get more out of your campaigns, and Brent sings!!!