Summary: Ross, Brent, and Brandon discuss Listrak's latest whitepaper "Applying Classic RFM Metrics to Increase the ROI of your Email Marketing Messages" in this episode of Email Marketing Today. RFM has been used by direct marketers forever, but email's low cost has prevented senders from measuring subscribers' recency, frequency, and monetary value until now. Now, email marketers have to engage each and every subscriber with messages that are relevant to where they are in the buying cycle - tune into this episode to learn how!
