Summary: What worked in the good old days of email marketing can be outright dangerous today; but if your boss hasn't kept up with the times, it can be difficult for you to implement best practices. Brent, Matt, Dana, and Megan share their thoughts on how you can prove to your boss that it's time to upgrade your sending procedures. You'll get a bigger return on your email marketing investment, and maybe even that promotion you've been hoping for!
