Summary: Laura Patterson, author of "Marketing Metrics in Action" and recent guest on Listrak's webinar series "Best Practices for Proving Marketing's Value" joins Ross Kramer, Brent Shroyer, and Megan Ouellet on this exciting episode of Email Marketing Today. The group covers some tough topics, like what it takes to align sales and marketing, and Megan learns what the Listrak marketing team needs to do in 2010 to get an "A" from Ross! Download now.
