Summary: This week, Ross, Matt, and Brent welcome Jeanne Jennings, interactive marketing strategist and consultant, to our podcast series. They discuss how the "set it and forget it" mentality can do more harm than good by looking at some crazy welcome messages large retailers are sending out. They also discuss how to correctly use an email series and they respond to the Wall Street Journal's recent claim that email is dead. (It's not.) Don't miss this one!
