Summary: Matt Elliott attended the WWD New Rules of Consumer Engagement conference in NY last week, and he and, during this podcast, he and Brent discuss some of the trends he heard from Zappos, Estee Lauder, Overstock.com, and other large online retailers, including emotional branding, the importance of videos, reviews, and user generated content, and why social media channels should only be used to engage and relate while email should be used as your promotional channel.
