Summary: If you've ever thought you could make your own energy bar, or sports drink, or any other kind of athletic food, it's always good to hear how others have done it. My guest today is Jess Cerra, founder of JoJe Bar, a gluten free, real food energy bar designed for endurance athletes. She shares her startup story, telling the unlikely series of events that led to launching, building, and ultimately selling a sports nutrition brand. We also talk a little about how her upbringing and support throughout her racing career came full circle to putting on her own event that helps fund scholarships for other girls in her community. It's a fun story that, as a fellow entrepreneur, I love sharing to inspire you to follow your own dreams and see where they take you. WANT MORE? Find the Bikerumor Podcast on Apple Podcasts, Stitcher, Podbean, and through RSS, or wherever you listen to podcasts! Can't find it? Let us know which players you use so we can get them up to speed! And let us know who you want us to interview. Click that PODCAST link in the menu and send in your suggestions! Hit like, hit subscribe, and hit play. Then just get out and ride! FOLLOW BIKERUMOR Keep tabs on all the latest bikes, wheels, components, gear and tech on The World's Largest Cycling Tech Blog by following us on Facebook, Twitter and Instagram. FOLLOW TYLER Like us? Love us? Follow your host, Tyler Benedict, on Twitter, Instagram and LinkedIn
