Summary: What are the key things that SEOs need to know about PPC? That's what we're going to be covering today with a lady who hosts a monthly PPC advice column for Search Engine Journal. In this episode, Navah Hopkins shares five things SEOs need to know about PPC, including: 1. How to use Quality Scores to improve your SEO 2. Audiences versus keywords 3. Auction prices of different channels 4. What SEOs can learn from PPC tools 5. Five rules of engagement for landing pages and conversion tracking For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial #PPCandSEO #SEOandPPC #SEO #SEOtips #SEOtipsandtricks
