The Evolution of Design Thinking in Business




Designing Next: Achieving growth through transformation and innovation  show

Summary: Joe Smiley, Group Design Manager at Blizzard Entertainment, joins Designing Next to talk about a topic that Chad and Steve are passionate about - design thinking, and how it is utilized in business. In this episode, Joe speaks with Chad & Steve about how he has seen the role of the designer evolve in the last 20 years, what it means to be a design driven company, and the advice Joe would give leaders who want to integrate design further into their organization.