Designing Next: Achieving growth through transformation and innovation  show

Designing Next: Achieving growth through transformation and innovation

Summary: The world is changing at a rapid pace. Consumer expectations, perceptions and behaviors are constantly evolving. For businesses and organizations, this means today’s good enough is tomorrow’s too late. In this podcast, we speak to experience design and innovation leaders about how they envision, design, and build new futures that are rooted in innovation and focused on surpassing consumer expectations.

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  • Artist: Steve Koch & Chad Brough
  • Copyright: @ Cast & Hue 2020

Podcasts:

 How to Make Your Product Positioning Obviously Awesome | File Type: audio/mpeg | Duration: 2244

April Dunford, product positioning leader and author of the book Obviously Awesome - How to Nail Product Positioning so Customers Get It, Buy it, Love it, joins Designing Next to share her insights and methodology around product positioning. In this episode, April shares why traditional positioning statements are not useful, how she now approaches positioning with her five components of effective positioning, and how she has seen the COVID-19 pandemic affect how companies approach their positioning.

 Exploring Design Inspiration from Picasso to Cyberpunk | File Type: audio/mpeg | Duration: 2845

Tonya Browning, Vice President, Dell Digital Design at Dell Technologies, joins Designing Next to share her learnings and perspective from leading design at organizations large and small. Tonya covers a wide variety of subjects with Steve and Chad, including her three key waypoints around design leadership at large companies, why failing fast is so important in design and how to fail fast the right way, and her diverse sources of design inspiration - from Cyberpunk to palimpsests to Picasso.

 Scaling Design Thinking at an International Company | File Type: audio/mpeg | Duration: 2679

Elena Zloteanu, International Design Thinking Program Manager at Hochland, joins Designing Next to share insights from Hochland’s journey of scaling design thinking across their organization. In this episode, Elena covers a number of topics with Steve and Chad, including how she learns from failures and how a past “successful failure” in design thinking helped lead her to where she is today, how she integrates Hochland’s mission to excite consumers about cheese into all of her design thinking challenges, and how she continued innovation and design thinking efforts through COVID - creating what she calls an innovation bubble.

 The Evolution of Design Thinking in Business | File Type: audio/mpeg | Duration: 1928

Joe Smiley, Group Design Manager at Blizzard Entertainment, joins Designing Next to talk about a topic that Chad and Steve are passionate about - design thinking, and how it is utilized in business. In this episode, Joe speaks with Chad & Steve about how he has seen the role of the designer evolve in the last 20 years, what it means to be a design driven company, and the advice Joe would give leaders who want to integrate design further into their organization.

 How Big Companies Are Driving Startup Culture | File Type: audio/mpeg | Duration: 3330

Danielle Cohn, Vice-President of Business Development and Startup Engagement at Comcast NBCUniversal, joins Designing Next to share her unique insights around innovation and the startup world. In this episode, Danielle speaks with Chad & Steve about why a large company like Comcast NBCUniversal has such a focus on startups, how the COVID-19 pandemic has changed the environment for startups, and how Danielle’s personal experiences led her into the startup world herself and ignited a passion around care.

 Strategies for Deploying Innovation in Large Organizations | File Type: audio/mpeg | Duration: 1904

Paul Puopolo, Executive Vice-President of Innovation at Dallas Fort Worth International Airport, joins Designing Next to share his experience and learnings from a career leading innovation across several large organizations. In this episode, Paul speaks with Chad & Steve about the commonalities he has seen in the successful innovation projects he has been a part of, advice he would give to those building a career in innovation, and his four P’s - the four key elements Paul believes are crucial to the success of any innovation initiative.

 Moving CX From a Concept to a Strategic Asset in B2B | File Type: audio/mpeg | Duration: 2450

Jennifer Zamora, Senior Global Director Customer Experience & Employee Experience at Dow, joins Designing Next to talk about building a customer experience capability in a complex B2B environment. In this episode, she speaks with Chad & Steve about how customer-centricity moved from being an abstract concept to a key strategic initiative at Dow, why humility is so important when you are listening to your customers and how Dow developed a metrics framework around CX that all levels of the organization could buy into.

 Leading Transformation in a Regulated Environment | File Type: audio/mpeg | Duration: 1991

Jody Allison, Vice President, Transformation at Algonquin Power & Utilities, joins Designing Next to talk about driving transformation in the utilities and renewable industry. In this episode, she speaks with Chad & Steve about her journey from accounting and risk management to leading transformation at a large utilities organization, what transformation looks like in the utilities industry and how it compares to other industries, and how Jody and the team at Algonquin have successfully continued their transformation efforts even as the COVID-19 pandemic changed so many aspects of their business.

 How Beautiful Businesses Could Transform the World | File Type: audio/mpeg | Duration: 2541

Alan Moore, author, designer, and innovator, joins Designing Next to talk about helping businesses discover their own unique beauty. Alan’s new book is called Do Build: How to Make and Lead a Business the World Needs and in this episode, he speaks with Chad & Steve about what led him to his mission of creating beautiful businesses, why he believes we need to shift from what he calls an extractive economy to a regenerative economy, and he shares the questions he believes leaders must ask themselves if they want to create beautiful businesses.

 Driving Growth by Experience Differentiation | File Type: audio/mpeg | Duration: 2177

Torben Nielsen, CEO of ZOOM+Care, joins Designing Next to talk about innovation and driving growth. In this episode, Torben speaks with Chad & Steve about how working for Lego taught him to observe and listen to the needs of his audience, the steps Torben took to turnaround ZOOM+Care and how it doubled in size in less than two years, and he shares advice he would give to leaders who are on a journey to create transformative and differentiating experiences.

 Placing Innovative Caregiving Solutions Into the Hands of Families | File Type: audio/mpeg | Duration: 2380

Patrice Martin, Cofounder + CEO of The Holding Co., joins Designing Next to speak about applying human-centered design to complex societal challenges. In this episode, Patrice speaks with Chad & Steve about how her experience as a designer at firms like IDEO and SonicRim has prepared her for the work she is doing today, how the Holding Co. is working to redesign how we care for each other in the 21st century, and how Patrice and the team at the Holding Co. bring together multiple perspectives and disciplines to help solve the challenges they’ve uncovered around care.

 [Encore] How Consumerism Enhances a Patient’s Dignity | File Type: audio/mpeg | Duration: 1618

The Designing Next podcast is taking some time off to start the year, so we’re sharing one of our favorite episodes from 2020. We’ll be back with new episodes soon! Please enjoy! Rick Evans, Senior Vice President & Chief Experience Officer at NewYork-Presbyterian, joins Designing Next for the conclusion of a two-part interview. In this episode, we shift our focus to the effect of consumerism on the patient experience. Look forward to hearing Rick discuss what he sees as the most important attributes of the modern healthcare CXO, the importance of the access to the patient experience and why delivering a strong patient experience requires organizations to break down silos to work together to deliver on patient and consumer needs.

 [Encore] The Human Side of Transformation | File Type: audio/mpeg | Duration: 1958

The Designing Next podcast is taking some time off to start the year, so we’re sharing one of our favorite episodes from 2020. We’ll be back with new episodes soon! Please enjoy! Jennifer Ishiguro, Vice President of Research, Experience Design and Service Excellence at ATB Financial, joins Designing Next to talk with us about the role of humanness in digital transformation efforts. In this episode, Jennifer speaks to us about why most current approaches to transformation do more damage than good, the importance of understanding how motivations drive people and drive change in transformational efforts, and why she believes we should eliminate the term “change management” from our vocabulary.

 Weaving Innovation Into the Fabric of an Organization | File Type: audio/mpeg | Duration: 2517

Nate Rogers, Vice President of Transformation Acceleration at OhioHealth, joins Designing Next to speak about his journey, which has taken him from guiding marketing strategy for a top retailer to leading innovation in healthcare. In this episode, Nate speaks with Chad & Steve about healthcare’s transition from being provider-centric to consumer-centric, what he has learned in his two years leading innovation at OhioHealth, how his innovation team engages associates across the organization to be part of their problem-solving and design thinking process, and why Nate believes that healthcare could soon leapfrog other industries in terms of leading with consumer-centricity.

 Creating a Holistic View of the Customer | File Type: audio/mpeg | Duration: 2254

Michael Hoffman, author of the book Customer Worthy, joins Designing Next to talk about how organizations should approach thinking like a customer in 2021. In this episode, Michael speaks with Chad and Steve about developing a holistic definition of your customers across divisions and silos, the most significant ways he has seen COVID-19 impact customer experience, and how Michael sees the customer experience space evolving in the next 3-5 years.

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