Summary: Elena Zloteanu, International Design Thinking Program Manager at Hochland, joins Designing Next to share insights from Hochland’s journey of scaling design thinking across their organization. In this episode, Elena covers a number of topics with Steve and Chad, including how she learns from failures and how a past “successful failure” in design thinking helped lead her to where she is today, how she integrates Hochland’s mission to excite consumers about cheese into all of her design thinking challenges, and how she continued innovation and design thinking efforts through COVID - creating what she calls an innovation bubble.
