S4:04 — Tell Me Why: “How we can engage customers beyond travel” — Rick Elieson




Tell Me Why show

Summary: In the latest episode of Tell Me Why, Rick Elieson, President of the AAdvantage loyalty program, discusses the first 40 years of the AAdvantage program, why it’s just as important today as it was on May 1, 1981, and how a visit to AAdvantage40th.com to celebrate the milestone can lead to chances at instant win prizes and special offers.