Summary: It’s not enough to just be a great salesperson! To establish clients who continue to do business with you over the years, you need to become a trusted advisor. That is the main focus of today’s Sales Chalk Talk episode! The very special guest on this show is Don Hutson, who has been a mentor of mine for years through his outstanding books, DVDs, and videos. Much of what I teach my clients is material I’ve learned from this great speaker, author, sales authority, and negotiation and leadership expert. What you’ll hear on this podcast: • The definition of the phrase “trusted advisor” • How to figure out who to trust • The difference between a salesperson and a trusted advisor • What you need to do to build a trusted advisor relationship • And MUCH, MUCH more! Join my fabulous cohost, Gene McNaughton, and me as we learn from one of the true legends in the sales, negotiation, and leadership fields. Get your free chapter of Gene’s book “The Sales Edge” at http://thesalesedge.co. If you’d like to take advantage of more resources to help you dramatically increase your sales and revenue, go to https://redcapsalescoaching.com. Join the Red Cap Sales VIP private Facebook Group. It’s FREE, and it’s packed with blogs, podcasts, FB Live presentations, sales tips, ideas, and strategies!
