EP - 13 - Eurocentric beauty ideals and skin-lightening

Summary: Welcome, my sugar babies!  Did you know that Nigeria holds the world's highest percentage of women who use skin-lightening products?  77%, to be exact!  We explore the world of skin-bleaching/skin-lightening products, but before we go into the why people would risk their health in using such products, we have to understand the origins of and how Eurocentric beauty ideals spread to the rest of the world.