In Search 06: Zero Organic Result SERPs Are Back! The What & the Why of Result-Less SERPs!

Summary: Google has officially brought zero organic results SERPs back, but this time just on mobile. Get the scoop on: • What no organic result SERPs means for sites • What’s different about this, the second round of result-less SERPs • Why Google creates such SERPs & what it’s looking to gain