Summary: Storytelling expert Mike Adams is my very special guest on this edition of Sales Chalk Talk. Storytelling is an integral part of the art and science of selling. If you learn how to tell great stories, you’ll become a dramatically more effective salesperson. Mike literally wrote the book on storytelling. The title of it is "Seven Stories Every Salesperson Must Tell". On this podcast you’ll discover: • Why it’s so important to tell your prospects stories • An overview of the seven stories that will increase your sales and revenue • The part emotion plays in the storytelling process • And MUCH more! Join me as Mike teaches me important lessons about storytelling and sales. Mike’s website is http://anecdote.com and you can watch all his great videos on his YouTube channel at http://bit.ly/sct-story.
