Summary: You know that in order to maximize sales in your business, you need a steady flow of leads. And it isn’t just a matter of advertising, marketing, social media posts, email direct mail, etc. to generate the leads. You have to figure out how to turn those leads into prospects and then convert them to clients. The special guest on this episode of Sales Chalk Talk is Jason Kramer, a specialist in Lead Nurturing. When you listen to this podcast, you’ll learn: • How to attract prospects to open your emails • How to determine whether marketing automation is a good fit for your business • How often you should publish a blog or newsletter • How CRMs can help you manage and nourish your leads • And MUCH, MUCH more! Jason’s website is http://cultivize.com
