Summary: This episode will teach you how to craft a communications strategy that speaks to your target clients and sets your law firm apart from the competition. In order to attract new clients through social media, you first need to identify who your clients are and what you can offer them. Doing this will help you develop a communications strategy that resonates with your target audience and demonstrates how your legal services can help them. Once you’ve identified your target clients, you then need to determine the unique characteristics that will persuade a potential client to hire you as their attorney. In other words, there’s a lot of lawyers out there. What makes you unique? Social media attorney and legal marketer Ethan Wall will guide you on how to identify and engage the right type of clients for your law firm.
