Social Skills

This episode will give you an overview of the content you’ll need to attract new clients through social media. Every lawyer and law firm is different, so your goal should be to develop a content strategy that plays into your unique strengths, interests, and vision for generating new business. Social media attorney and legal marketer Ethan Wall will teach you how photos, videos, and blogs can be used to tell your law firm’s story and resonate with your ideal clients on social media.

This episode will teach you how to craft a communications strategy that speaks to your target clients and sets your law firm apart from the competition. In order to attract new clients through social media, you first need to identify who your clients are and what you can offer them. Doing this will help you develop a communications strategy that resonates with your target audience and demonstrates how your legal services can help them. Once you’ve identified your target clients, you then need to determine the unique characteristics that will persuade a potential client to hire you as their attorney. In other words, there’s a lot of lawyers out there. What makes you unique? Social media attorney and legal marketer Ethan Wall will guide you on how to identify and engage the right type of clients for your law firm.

We all want to attract new clients for our law firm, and social media is the perfect avenue to do that. As a social media attorney and digital marketer, I’ve seen firsthand how Facebook, LinkedIn, and Instagram can be used to create awareness for our practice, engage prospective clients, and develop new leads for your law firm. Now it’s your turn to take advantage of these powerful marketing tools. Our first episode will provide you with a roadmap for using social media to bring in more business regardless of your law firm size, practice areas, or experience with social media. I’ll also teach you how to develop a social media marketing plan that will allow you to target your ideal clients and attract them to your law firm. So, what are you waiting for? Let’s get started.