Summary: Unfortunately, many businesses in the world today are focused only on making a profit and will engage in any kind of behavior and activity, ethical or not, legal or not, to gain their desired goal of more financial profit. As a Sales Chalk Talk listener, it’s more unlikely that you run that kind of business. On this episode, the special guest is ethics expert Don Sheppard, who shares some awesome ideas about the profitability of ethics and decency in business. What you’ll hear on this show: • How to sell in a way that’s truly ethical • The role of Nemawashi in the selling process • The connection between principles and profitability • How to establish values-based leadership • And MUCH, MUCH more Listen to Don’s brilliant take on ethics in business with me. As always, we have some fun along the way too! Don’s website is http://donsheppard.com
