Summary: One of the questions that pervades the thinking of most business owners and salespeople is: “Why do people buy?” If that question can be answered, the sky is the limit where selling is concerned. In fact the main goal in a sales conversation should be to find out what people want, in relation to your product or service, and why they want it! On this episode of Sales Chalk Talk, buyer motivation expert Michael Solomon shares some incredible secrets to the process of discovering why your prospects buy, and why they don’t. This episode is Part 1 of 2. What you’ll hear on this show: • Work is becoming play and play is becoming work • How to capture the minds, hearts and wallets of millennials • How to determine what your prospects want • And MUCH, MUCH more! Join me as we learn some great stuff from Michael and have some fun along the way! Michael’s website is http://michaelsolomon.com
