#468 The Role of AI/Machine Learning in Ecommerce Personalisation: Interview With Jim Löfgren

Summary: On this week's episode of the Internet Marketing Podcast, Andy is joined by Jim Lofgren, CEO at Nosto to talk about AI and personalisation.  On the show you'll learn: - Why personalisation is growing in importance and why it needs to be a priority, especially in ecommerce - Why personalisation is a key part of customer experience and extremely important on mobile - The impact of AI on personalisation, how it works and what it can do - Tips for how businesses can implement AI - How your approach to personalisation should differ depending on the vertical industry you operate in Plus, as usual Jim provides his top tip/key takeaway for the audience.  If you'd like to connect with Jim you can find him on Twitter here and and on LinkedIn here.  <br><hr><p style="color: grey;">See <a style="color: grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>