A New Dawn in Programmatic Display Advertising - Part Two: Interview with Andy Hounstoun

Summary: On today’s Internet Marketing Podcast, Andy is once again joined by Andy Houstoun Product Director at Crimtan, for part two of his podcast on the subject of GDPR and a new dawn in programmatic display advertising. Missed the first episode? You can give it a listen and read Andy's blog post on the same topic here.  To recap, over the course of the shows you'll learn: - What programmatic display advertising is and how it works - A brief summary of GDPR and how it’s affecting programmatic display advertising - The impact and fallout of GDPR – what has actually happened since it was implemented? - How future legislation – EPR [Electronic privacy regulation]) will negate the effectiveness of cookies for tracking - How a focus customer lifetime value could be a safeguard against the demise of tracking cookie effectiveness - Plus, Andy provides his top tip/key takeaway for the audience.  Want to connect with Andy, you can find him on Twitter here, email him at ahoustoun@crimtan.com or call Crimtan on +44(0)20 7821 6864.   <br><hr><p style="color: grey;">See <a style="color: grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>