Summary: In this week's episode, Andy is joined by Tess Underhill, Digital Marketing Executive here at SiteVisibility and lover of all things UX! Tess discusses with Andy the importance of creating user-centric content and in this episode you'll learn: - How you can start learning about content design if you're a newbie - Why it's important to distinguish between a user's need and your business need when creating content - How you can be sure that the content you're creating is resonating with the intended audience - The critical documents you need in your business in order to remain user centric You can connect with Tess on Twitter @tess_underhill and Tess has also handily created an extensive set of additional tips and examples that expand on her podcast that you can find here: http://www.sitevisibility.co.uk/blog/2018/08/21/how-to-keep-your-content-user-centric/ <br><hr><p style="color: grey;">See <a style="color: grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
