Summary: Steve Tidball, the co-founder of Vollebak joins the Impossible Podcast to discuss his adventures as an athlete, ultra and adventure runner, and how he started Vollebak - the coolest adventure apparel company on earth. 01:07 On the show is Steve Tidball, co-founder of one of the coolest adventure apparel companies on the planet, Vollebak 05:01 Steve Tidball's background: how he got into adventure sports and his introduction to the world of endurance. 08:57 Getting selected to run 3 of the hardest ultra-marathons in the world with his brother. 10:48 Steve's experiences and challenges during the ultramarathon. 14:40 Steve's and his brother’s hallucinations during the race. 41:29 Dealing with sensory deprivation throughout ultra racing. 42:51 How Steve went from the racing world to Vollebak (and why.) 48:20 How Steve uses experimental thinking to come up with creative ideas and one-of-a-kind apparels. 54:01 The current lineup of Vollebak apparel. 1:03:04 The Real Life Treasure Hunt Campaign launched by Vollebak. 1:16:40 Steve’s next adventures. Support The Show Leave a Review on iTunes Stitcher Google Play Find more about Vollebak at Vollebak.com Vollebak on Twitter Vollebak on Instagram IMPOSSIBLE GEAR - http://impossiblegear.com - Save 10% with promo code: PODCAST IMPOSSIBLE Network IMPOSSIBLE HQ (blog) IMPOSSIBLE Gear (apparel) IMPOSSIBLE Podcast (podcast) Impossible.org (philanthropy) MoveWell App - Your personal mobility coach. Get stronger, recover faster, and feel better in less than 15 minutes/day. Free to download => MoveWellApp.com/Download Get Updates on Social Media IMPOSSIBLE @IMPOSSIBLEHQ on Instagram @IMPOSSIBLEHQ on Twitter IMPOSSIBLE HQ on Facebook JOEL RUNYON @JoelRunyon on Twitter @JoelRunyon on Instagram
